Internet Safety Organizations

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Build-A-Bear Workshop Internet Safety and CyberBullying is an important issue

that is relevant to kids in this generation

Our Commitment: Work together to make the internet a safer place for kids

Industry Policy\Law Enforcement Teachers\Educators

ParentsKids

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Reaching Kids With the Cyber Safety Message

Throughout the year, we add special ways to make kids more aware of what they can do to protect themselves!

• We estimate that we had as many as 2,600,000 impressions on “Stop Block and Tell” since October

• Over 165,000 Guests have taken the Stop Cyberbullying pledge

• Over 200,000 Guests have taken a Cyber Safe Quiz to help them understand the best ways to remain cybersafe!

• Since October 2009, 350,000 In-store Calendars have been handed out to Guests.

Build-A-Bearville launched Stop Cyberbullying month in October 2009 to educate kids on the importance of playing safely on line.

Kids

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Reaching Parents and Partnering with Others through the Cyber Safety Message

Parents

• Total outreach via all channels of media relations 70,472,240 impressions• Sponsored the Stop CyberBullying Event On Capital Hill in October 2009