internet social media strategies for 2010
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Strategies for 2010: Internet Marketing, Social Media PromotionsTRANSCRIPT
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Internet & Social Media Strategies for 2010
www.aniseo.com/cop15/
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in the next 30 mins…
• Basic Online Marketing Concepts.– Jargons.
• How to get started.
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Marketing & Internet
• Traditional Marketing– Sell what you produce– One to One– Same Message to ALL
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Online Marketing
• Web 1.0– Static websites
• Brochure on the Internet• One to Many• Still Traditional Marketing in the form of
– Sell what you produce– Same Message to ALL
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Online Marketing
• Web 2.0– Publishing Revolution
• Don’t need to know the technology to publish– Digital Assets (websites, blogs, photos, Videos)– Dynamic websites– Blogging– Social Networks– Search Engine Marketing– Email Marketing
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Online Marketing
• Web 2.0 (cont…)– Communication: Many to Many– Many Publishers– Social– Ongoing Dialogue
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Web Today
• Real Time• Social• Conversation• Personal• Participation• About Making Friends
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Web is Social
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Social MediaPeople are:
– Publishing• Digital Assets (Content, Images , Video, Audio)
– Listening– Following– Sharing– Connecting– Participating– Voting– CollaboratingCONVERSATIONS
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10Source:http://theconversationprism.com/click/
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How do we do this?
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How to …
• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels
– Search Engines – Email Marketing
• Start the Conversation• Measure
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Idea / Business
• What are you trying to promote.?• Value Proposition?
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How to …
• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels
– Search Engines – Email Marketing
• Start the Conversation• Measure
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Set Goals
• Measurable• Link them with $$
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How to …
• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels
– Search Engines – Email Marketing
• Start the Conversation• Measure
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Digital Assets
• Base Camp – Website– WordPress as CMS
• Understand the digital assets:– Domain Name– Website, Content– Blogs– Images, Video, Audio– Emails– IMs– Logins at various social networks
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How to …
• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels
– Search Engines – Email Marketing
• Start the Conversation• Measure
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Search Engines
• Keyword Research• Quality Content• Links
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Email Marketing
• Avoid Spam Filters.• Thumb Rule: Don’t Spam• Use a software to manage the newsletters,
subscription lists• HTML format – Text to code ratio• Unsubscribe option.
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How to …
• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels
– Search Engines – Email Marketing
• Start the Conversation• Measure
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Conversation
22Source: http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html
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23Source:http://theconversationprism.com/click/
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How to …
• Idea / Business• Set Goals• Identify your Digital Assets• One-way Channels
– Search Engines – Email Marketing
• Start the Conversation• Measure
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Measure
• Google Analytics• Other Metrics.
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Wrap-up
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The Secret for Success!
• Remember you are not marketing• Initiate / Participate / Lead the
Conversations• Relationships are Real!• Make Friends.• Enjoy your Social Media Journey• Remember this is a process … not an event!
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Thank you!
www.aniseo.com/cop15/