internet tv glenn reitmeier, greg depriest, sheau ng september 9, 2009
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Internet TV Glenn Reitmeier, Greg DePriest, Sheau Ng September 9, 2009. Internet Connectivity Comes to the TV. Traditional. Internet-enabled. What Does It Mean?. Network. HIGH LEVEL VIEW Opens new communication pathway to receiver - PowerPoint PPT PresentationTRANSCRIPT
Internet TV
Glenn Reitmeier, Greg DePriest, Sheau NgSeptember 9, 2009
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Internet Connectivity Comes to the TV
Internet-enabled Traditional
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Network
What Does It Mean?
HIGH LEVEL VIEW •Opens new communication pathway to receiver
− one that may be used for independent content delivery (i.e.,VOD) – one that may provide content that’s integrated, coordinated, synchronized with linear broadcast − clear requirement for new standards
• Opens receiver to infinite sources of content (legal and illegal) − Conversely, opens new markets to content− Places territorial control of content under pressure−
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Content Integration, Coordination, Synchronization
TV needs knowledge of Program, Time Sync, Space Sync
MY PORTFOLIO
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NBCU Thinking: Internet-TV
STB
AssumptionsVideo & audio continue via traditional paths
When you add network connectivity…Need to “tunnel” for triggers & synchronization
BENEFITSviewer measurement
personalized data elementsad targeting intelligence
interactivity / viewer responsescontent downloads,
coupons,DRM licenses & transactions
etc, etc, etc
Internet-Connected Smart TV
Goals: Enhance today’s distribution Expand device maker options
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Making the Future Happen
• Broadcasters need to act early and quickly• Issue is how to exploit hybrid televisions• New “channel” = Threats + Opportunities• Hybrid TV Principles
• Identify “holes” – What standards? Why?• Goal: Interoperable across services
• Terrestrial, Cable, Satellite, Telco• Must address device security, content
security, and anti-piracy• Need forum and process
• Best to work cooperatively – unified asks• Think globally
Questions
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A Word About “Open” Platforms
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65k iPhone Applications
Hardware
Operating System
App 2App 1 App 3
“The torrents start downloading right away and when you arrive at home, the music, movie or software will be done downloading and ready to use. It can’t get much easier.”
http://torrentfreak.com/bartor-enters-bittorrent-barcode-scanning-market-090325/