How can I use LinkedIn to promote brand

awareness?Danny Bermant

@theidm @brainstormdsgn #LiBrands

LinkedIn is 277% more successful than Facebook or Twitter at

generating leads

LinkedIn profile should include professional headshot. Subheading

should explain how you add value

Your profile can include multiple positions

Personalise your recommendation requests

Avoid connecting to people you don’t know

Enhancements to your LinkedIn profile (1)

Enhancements to your LinkedIn profile (2)

Enhancements to your LinkedIn profile (3)

You can also create status updates for

your company page

List your products and services on your company page

LinkedIn discussions are a great way to engage with other users (and share your

blog posts)!

By managing your own LinkedIn group, you have another avenue to promote your

business to your connections

Open vs Closed LinkedIn groups. Choose carefully

HP used LinkedIn to improve brand perception

You can view this case study online http://bit.ly/GSvQ7C

A coherent social media strategy will ensure that

all your channels are working in harmony…

Ensure you have social media guidelines for your staff

Any questions?

Post your questions using the #LiBrands hashtag and I will reply following this morning’s presentation