internship portfolio (1) (2)
TRANSCRIPT
Tatika Sterling Internship Portfolio
Ulrike (Uli) Decker
Director of Education & Community Outreach
100 Festival Park Ave.
Jacksonville, FL 32202
t | 904.280.8162
f | 904.503.4286
COM4947 - Applied Experience in Converged Communications III
Credits: 7
Table of Contents
I. Projects o Completed
Myanmar: Fast Facts, Current Topics, Challenges and Developments
Great Decisions Kick-Off Goodie Bag
Google AdWords Campaign
Great Decisions Kick-Off Poster
Online Communication Plan
Great Decisions Event Program
Great Decisions Trifold Brochure
Speaker Series Timeline
Great Decisions-Myanmar Crossword Puzzle activity
II. Weekly Brainstorming Sessions Week 1- Membership
Week 2- Engagement
Week 3- Hot Topics: 2015-16-The US and the World
Week 4- "Developments in Technology"
Week 7- How to be American – Dictionary of Cultural Literacy
II. Additional Resources Guest Speakers- Mr. Bill Clifford- President of the World Affairs Council National office
Field Trips
DuPont Center- Non-Profits Organization Center
NAS JAX
III. Internship Log
Current Topics Challenges Developments
Buddhist monks and Anti-Rohingya supporters demonstrate against what they claim is “bullying” from the international community
Myanmar government claims that Rohingya Immigrants are Bengali’s- illegal immigrants from Bangladesh.
Are the bodies of at least 47 people washed ashore in Rakhine state, corpses of migrants trying to escape trafficking ships? Yet to be confirmed.
Myanmar allowed 727 migrant workers to enter the western Rakhine state
Myanmar was controlled by a savage military Junta
Already heavily-populated area: consisting of 54 million people (july2012) +
⅔ are Burmese- ethnic dominance- causes tension
Nearly 90% are Buddhist
Poor undeveloped nation due to stagnation, mismanagement and isolation
Over 100 ethnic groups
Myanmar’s Foreign Minister claims that immigrants are not citizens of Burma and long-term care cannot be provided as they themselves are a developing country.
President Obama visited in November of 2012.
A series of reforms has led to new hopes and an opening to removing international isolations
Foreign Affairs Minister Wunna Maung Lwin's denies any wrongdoing on Myanmar for the humanitarian crisis.
More than 4,600 boat people have been rescued in five countries since early May
Citizenship verification process is “supposedly in process” but UN agencies and other international groups have yet to receive full access to the process.
Myanmar’s Navy detained journalists, including the AP, over the weekend, erasing their camera memory cards, when they were trying to confirm the nationalities of the 730 migrants who were hidden away for days near a remote island before being towed into Rakhine state.
Projects
Myanmar: Fast Facts, Current Topics, Challenges and Developments
The team was asked to create an outline of topics/ issues facing Myanmar and the Rohingya
Refugee situation. My tasks was to give an outline of Current topics, challenges and
developments in the region.
The group was aked to
Current Topics Challenges Developments
Buddhist monks and Anti-Rohingya supporters demonstrate against what they claim is “bullying” from the international community
Myanmar government claims that Rohingya Immigrants are Bengali’s- illegal immigrants from Bangladesh.
Are the bodies of at least 47 people washed ashore in Rakhine state, corpses of migrants trying to escape trafficking ships? Yet to be confirmed.
Myanmar allowed 727 migrant workers to enter the western Rakhine state
Myanmar was controlled by a savage military Junta
Already heavily-populated area: consisting of 54 million people (july2012) +
⅔ are Burman- ethnic dominance- causes tension
Nearly 90% are Buddhist
Poor undeveloped nation due to stagnation, mismanagement and isolation
Over 100 ethnic groups
Myanmar’s Foreign Minister claims that immigrants are not citizens of Burma and long-term care cannot be provided as they themselves are a developing country.
President Obama visited in November of 2012.
A series of reforms has led to new hopes and an opening to removing international isolations
Foreign Affairs Minister Wunna Maung Lwin's denies any wrongdoing on Myanmar for the humanitarian crisis.
More than 4,600 boat people have been rescued in five countries since early May
Citizenship verification process is “supposedly in process” but UN agencies and other international groups have yet to receive full access to the process.
Myanmar’s Navy detained journalists, including the AP, over the weekend, erasing their camera memory cards, when they were trying to confirm the nationalities of the 730 migrants who were hidden away for days near a remote island before being towed into Rakhine state.
The team was asked to create an outline of topics/ issues facing Myanmar and the Rohingya
Refugee situation. My tasks was to give an outline of Current topics, challenges and
developments in the region.
The group was aked to
The Great Decisions Program is a year-long student enrichment program on foreign affairs that
fosters critical-thinking, conversation and decision-making skills. College professors and high
school teachers co-facilitate monthly sessions and encourage students to drive the conversation,
ask questions and share opinions. The Kick-Off Dinner & Dialogue is held every year and highlights
issues facing a country whether it is political or socio economical. There are currently 16 schools
participating in the program.
A Goodie bag was deemed necessary for the participating schools as it would be used as a
transitioning resource tool for other upcoming Great Decisions events.
E.g. Themed bag: Myanmar: Past, Present
and Beyond
Personalized for each school
attending event
Treats-
Notebook Portfolio/Folders (to store
fun facts and other relevant
information)
Council Merchandise: bags, pens,
shades, water bottles, Pens, etc.
Thank you for participating card /
Certificate
List of upcoming speaker series
events-Tickets to attend an event of
their choice
Possible Gift Certificates
Google AdWords Campaign
The team was asked to create Google ad campaigns for the organization to increase traffic flow to the organizations main web page. Below is an example of an ad created.
E.G. Landing page- www.worldaffairscounciljax.org
Headline- Upcoming Engagements
2015-2016 Speaker Series Engagements
Bringing the World closer
Great Decisions Kick-Off Goodie Bag
Great Decisions Kick-Off Goodie Bag
Great Decisions Kick-Off Poster-
Great Decisions Kick-Off Dinner and Dialogue Poster: The topic /theme focuses on Myanmar’s
transition to democracy.
Online Communication Plan-
The online communication plan is a comprehensive outline of social media strategies, objectives,
recommendations and evaluation methods as an additional resource to increase council visibility
and membership.
Section I. StrategyOverview…...........................................................................................4-9
Communication Objectives
SWOT Analysis
Targeted Audience Demographic Profile
Online Presence Descriptive Keywords
Online Presence Key Messaging Guidelines
Section II. Online Presence Analysis..............................................................................10-19
Social Media Presence and Audit
Google: Managing Your Online Reputation
Overview of the Councils Social Media Footprints
Channel Identification
Social Media Best Practices Approach
Current Platforms Used
Additional Platforms to Consider
Ongoing Engagement
Social Media Content Planning Calendar-
Hashtag Guidelines
Hashtag Keyword List
Minimizing Online Risks
Strategy Recommendations and Evaluation
Social Media Recommendations
Social Media Evaluation
Social Media Evaluation Matrix
Section III. ADDENDUMS..............................................................................20-41
ADDENDUM I- Calendar of 2015-2016 Upcoming Speaker Series
ADDENDUM II-Examine the External Environment- IIA--Examine the Internal Environment
ADDENDUM III-Audience Identification- III-A- Member Profile-
ADDENDUM IV-Pew Research Center-Social Media Demographic Profile
ADDENDUM V- Additional Recommendations
Advertising
Public Relations
New and Existing Members
ADDENDUM VI--Additional Evaluations
Advertising
Great Decisions Kick-Off Event Program-
Every year the Foreign Policy Association-Great Decisions Program chooses topics that’s focuses on global
issues. This year one of the Great Decisions Kick-Off topic is focused on issues affecting Myanmar and its
transition to democracy. The event program includes a list of participating high schools, colleges and
universities, an expert speaker panel, sponsors and the council’s upcoming Speaker’s Series timeline and
other upcoming events.
Great Decisions Trifold Brochure
Front Cover Layout Inside Layout Back Layout
Front and Back Cover Layout Inside Layout
Speaker Series Timeline
Myanmar Crossword Puzzle Activity
Learning Objective: The objective and goal of the word search puzzle is to engage students in
creative activities that broadens their understanding and knowledge about Myanmar.
Materials Needed- The word Search Puzzle and pens.
Activity
Students will search for hidden words in the search word puzzle and circle or cross out
Clues- Each word have descriptive information to engage student’s interaction and increase their
knowledge of Myanmar.
Word Search Puzzle Information She is a Nobel peace laureate and chair of the opposition National League for Democracy party in
Myanmar. She also spent most of the last two decades in some form of detention because of her efforts to bring democracy to military-ruled Myanmar (Burma). AUNG SAN SUU KYI
The predominant religion in Myanmar, following the Theravada tradition. BUDDHISM Name of the Green Peacock, national bird …….. DAUNG
He is the President of the Republic of the Union of Myanmar. THEIN SEIN
United Nations High Commissioner for Refugees……..UNHCR Association of South East Asian Nations- ASEAN The suppression and control of the information and ideas circulated within a society. CENSORSHIP
Formerly known as Myanmar- This Southeast Asian nation comprises of more than 100 ethnic groups, bordering India, Bangladesh, China, Laos and Thailand- BURMA
A military or political group that rules a country after taking power by force- JUNTA
This upcoming Burmese event is scheduled to be held November 8, 2015- ELECTION A system of government in which power is vested in the people, who rule either directly or through
freely elected representatives-DEMOCRACY This agreement was signed in 1947 by the Kachin leaders and Gen. Aung San ( Aung San Suu Kyi’s
father)-PANGLONG The complete separation from others-ISOLATION Refugees considered stateless- ROHINGYA Currency of Burma- KYAT
http://puzzlemaker.discoveryeducation.com/WordSearchWithMessageSetupForm.asp
ASEAN AUNGSANSUUKYI BUDDHISM
BURMA CENSORSHIP DAUNG
DEMOCRACY ELECTION ISOLATION
JUNTA KYAT PANGLONG
ROHINGYA THEINSEIN UNHCR
I T R A D N S P I Y T K I O N
T Y O D E A A R C M O Y C A R
A C K Y F N U A C K Q A B S D
S Q H U G I R N T H P T N E A
H V B L U C S V G I N I D A A
S H O P O S X O H P E U H N M
A N K M R Y N S L S Y X K E R
G M E V W O R A N A D K D M U
W D S S Z O H I S A T N U J B
U P V I S U E I V G G I W A O
Z C C N H H A T N P N Q O T C
L V E H T D H P H G G U Q N A
W C J B T X D V Y N Y T A B C
N I O H M F W U Q U T A H M B
E L E C T I O N B P G Q Y H H
Every Friday the group converses in a weekly brainstorming session. These sessions are used to
generate and highlight ideas and solutions to global problems or issues.
Week 1 Membership- Membership- We discussed the prospect of new membership
recruitment tools such as offering special offers – something tangible such as books from
upcoming speakers. Also, the possibility of creating a book club, a members discount card, and
offering council merchandise (shirts, coffee mugs, bags, etc.). We also discussed possible locations
for field trips and ways of increasing the organizations visibility in the community.
Week 2- Engagement- Socializing/networking – This session we focused on member to
member interaction, social media, volunteer opportunities (e.g. ‘adopting a refugee
family’ or similar global-local initiative and live streaming of speaker series events for
members who are unable to access events.
Week 3- Hot Topics: 2015-16- This session focused on identifying relevant issues and
topics that are considered a high priority or concern in the U.S. and the World.
Week 4- "Developments in Technology"- This session identified developments in
technology, where we are now and where we are expected to be as technology continues
to advance. A couple of topics were considered- Quantum Computers- Their evolution,
speed, and huge capacity – are they revolutionizing the world of information processing,
cybersecurity, internet in developing countries, technology in education, and social media
in political campaigning and many more.
Week 7- How to be American – Dictionary of Cultural Literacy- This session we were
asked to identify what we thought equated to the American culture.
Week 8-Leadership -? - This session we were asked to define what leadership does it
means to me.
Brainstorming Sessions
Speakers
o July 3rd- Trina Medarev-Executive Director of World Affairs Council Jax - How do you
make the ask?
o July 10th- Conference call with Jenny Buccos- Director and Producer of Project Explorer-
http://projectexplorer.org/
o July 17- Conference call with Bill Clifford- President & CEO of World Affairs Councils of
America
o July 31st- Lunch with Council Chairman
Field Trips
o August 11- Jacksonville Branch of the Federal Reserve Bank of Atlanta- time is
undecided-10 AM- Out of town
o Aug 14- Visit to NAS jax
o Optional- July 3oth-6:30PM- Magellan Society- International Trivia Night
Additional Resources
Date Tasks/Activities Start Time
End Time
Remote Hours
Monday
6-1-15
Overview of Organization-
Introduction of team members.
9:00AM 12:00 +6
Friday
6-5-15
Recap of organization-
Goals/Learning outcomes and Internship expectations
Group Discussion- Formulating activities and relevant information for the
upcoming Great Decisions Program and review of individual assignments.
Brainstorming Session- Week 1: Membership- Discussing ideas of new
membership recruitment, the upcoming speaker’s series, and possible field
trips and increasing the organizations visibility within the community.
Individual Assignment- Create an outline of current topics, challenges and
developments in Myanmar and the Rohingya Refugee situation.
9:00AM 1:00PM +6
Wednesday
6-10-15
Individual Assignment- Create a social media Speaker Series Timeline for
Ryan P. Traher- Director of Communications & Membership. The timeline
is a format that will be used to increase the council’s visibility via its social
media platforms.
Review of Individual Assignment- The outline of current topics, challenges
and developments in Myanmar and the Rohingya Refugee situation.
9:00AM 1:00PM +6
World Affairs Council of
Jacksonville 100 Festival Park Ave.
Jacksonville, FL 32202
Phone 904-280-8162 Fax 904-4286
TIME SHEET
Intern Name: Tatika Sterling Supervisor:
Uli Decker, Director of Education &
Community Outreach
Internship Term: Summer 2015 Internship Dates: June 1 – August 14, 2015
Internship Log
Friday-
6-12-15
Individual Assignment- Review of social media Speaker Series Timeline for
Ryan P. Traher- Director of Communications & Membership.
Review of group members Individual Assignments
Brainstorming session- Week 2- Engagement- Socializing/networking,
member to member interaction, social media, volunteer opportunities (e.g.
‘adopting a refugee family’ or similar global-local initiative and live
streaming of speaker series events for members who are unable to access
the event.
9:00AM 12:00 +6
Wednesday
6-17-15
Individual Assignment- Created an Online Communication Plan. The plan
entails an outline, a SWOT analysis, audience identification, member
profiles, managing a successful online presence, social Media best practices
approach, a social media content planning calendar, the council’s social
media footprints and a social media evaluation table.
-Review and revision of Speaker Series Timeline
9:00AM 1:00PM +6
Friday
6-19-15
Review of group members individual assignments- Discussion of Great
Decisions icebreaker activities and handouts
Brainstorming session- Week 3- Identifying topics and relevant issues that
are considered a concern in the U.S. and the World.
9:00AM 12:00 +6
Wednesday
6-24-15
Review and revision of the Online Communication Plan and the Speaker
Series Timeline.
9:00AM 1:00PM +6
Friday
6-26-15
Review of group members individual assignments- Review of Myanmar
handouts- ethnic groups, socio economic infrastructure, featured
speakers, APR Energy Grant Proposal –
Brainstorming Session- Week 4-Developments in Technology identified
developments in technology, such as Quantum Computers- Their
evolution, speed, and huge capacity –cybersecurity, internet in developing
countries, technology in education, and social media in political
campaigning and technology in medicine.
9:00AM 12:00 +6
Wednesday
7-1-15
Review and revision of the Online Communication plan and the Speaker
Series Timeline
Created Great Decisions Kick-Off Poster-
-Review and revision of the Kick-Off poster
Introduction to the Councils Google Ad Words account
9:00AM 1:00PM +6
Friday
7-3-15
Guest Speaker- Ms. Trina Medarev -Executive Director-
WACjax- How do you make the ask?
Review and revision of the Online Communication plan
Review of individual assignments
Review of the councils Google AdWords account
9:00AM 1:00PM +6
Wednesday
7-8-15
Review and revision of the Online Communication Plan.
Review and revision of the Great Decisions Kick-Off Poster
9:00AM 12:00 +6
Friday
7-10-15
Conference Call with Ms. Jenny Bucco- Director of Project Explore-
Exploring the opportunities of using project explorer as an additional
material or resource for Great Decisions High School students.
Review of individual assignments
Google AdWords challenge
9:00AM 1:00PM +6
Wednesday
7-15-15
Review and revision of online communication plan,
Great Decisions Kick-off poster
9:00AM 12:00 +6
Friday
7-17-15
Conference call with Bill Clifford- President/ CEO of World Affairs Councils
of America
Review of group members individual assignments
Brainstorming session- How to be American –Dictionary of Cultural
Literacy-Identifying what we think equate to the American culture.
9:00AM 1:00PM +6
7-22-15 Analysis of online Communication plan by Trina Medarev-
-Revamp of Online Communication plan
Review of Great Decisions Kick-off event program
Review of internship Folder created
Mr. Clifford Question review- Follow up from conference call
9:00AM 12:00 +6
7-24-15 Review of individual Assignment
Brainstorming Session- Week 8-Leadership -? - This session we were
asked to define what leadership does it means to me.
9:00AM 1:00PM +6
7-29-15 Out of office- Completed assignments from home 9:00AM 10:30 +8
7-31-15 Field trip to the Dupont Center
Lunch with Council Chairman- Mr. David Strickland
9:00AM 2:00PM +6
8-5-15 Out of office-Completed assignments from home 9:00AM 10:30 +8
8-7-15 Review of individual assignments
Discusses field trip to the Dupont CENTER
9:00AM 12:00 +6
8-12-15 Debrief
Review of all assignments
9:00AM 1:00PM +6
8-14-15 Field Trip to Nas Jax 9:00AM 5:00PM +6
Totals Internship hours met
Wednesday Sessions/ Remote hours- Work on individual assignments
Friday sessions- are geared towards in depth conversations of issues and challenges beyond the
individual program by giving and receiving feedback.