internship report waqas
TRANSCRIPT
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Table of Contents
Chapter #1
Introduction:
1.1. Background of the study
1.2. Purpose of the study
1.3. Scope of study
1.4. Methodology used in the study
Chapter # 2
History of the organization:
2.1. Introduction of the organization
2.2. Company Background
3.3. Vision and Mission of the organization
3.4. Strategic objectives
Chapter # 3
Organization Structure and Management Review:
3.1. Organizational chart
3.2. Structure of organization
Chapter # 4
SWOT analysis:
4.1. Strength
4.2. Weaknesses
4.3. Opportunities
4.4. Threats
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Chapter # 5
Analysis:
5.1. Financial Analysis
5.2. Operational Analysis
5.3. Environmental Analysis5.4. Competitor Analysis
5.5. Technology Analysis
Chapter # 6
Human Resource Assessment:
6.1. Human Resource Department introduction
6.2. Dimensions of HR6.3. Classification of workers
6.4. Areas covered by Human Resource Department
Chapter # 7
Solution:
7.1. Conclusion
7.2. Limitations
7.3. Recommendations
AKNOWLEDGEMENT
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Firstly I would like to thank Allah Almighty who gave me the opportunity to work in a
professional environment and who always blessed me with countless favors.
Next I would thank my parents who were always there to hold my hand whenever I
fell. Truly they are the one who filled me with confidence with their words of
encouragement which made me feel that I can do even the impossible. I sincerely believe
that it is because of their prayers and support that I reached here.
I would like to thank my teachers who cultivated in me those seeds that really
proved fruitful for me. They were the one who illuminated my life with their teachings
and through their guidance.
I would specially thank sir Ahmed massud and sir umair who provided me with an
environment in which I could learn and freely discuss the issues I had during my period
of employment.
Finally all those people who made my job a pleasant memory that I would never
forget.
Chapter #1
BACKGROUND OF STUDY
Bahria University requires its student of business administration to undergo six to
eight-weeks internship program or job. Selection of organization depends upon the
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interest of the student as well as the field of specialization. This six week practical
experience is then documented in the written form known as “Job Report” which is
based on theoretical and practical learning of the employee. To-Day professional
fields are becoming more and more challenging. To survive and get success in any
field, you should have the deep knowledge and appropriate skills of the concern
field. In fact this is very true about the field of management studies. Knowledge
and skills of a person can be polished, if he goes through some practical
experiences. Job provides an excellent opportunity to students of professional field
especially management studies, to polish their skills and concrete their theoretical
knowledge. Student gets the opportunity to match their knowledge with the actual
happening of the fields.
This program is the exposure for the students to the real working condition, and the
chance to learn the practical work and know about the culture, working conditions,
processes, and procedures of an organization to fulfill the demand of a job. All
these things are very important for the student to pursue a good career.
PURPOSE OF THE STUDY
The purpose of the report is to study the management practices, processes and
procedures followed by LAUNCHPAD Interactive Islamabad. The study is
intended to analyze LAUNCHPAD in terms of its strength and weaknesses. The
report also discusses the financial position of the company
SCOPE OF THE STUDY
The reader can have a brief introduction to the Launchpad interactive form this
report. It encompasses the various departments of Launchpad interactive, their
processes and procedures. It also encompasses the SWOT analysis of the company,
and recommendations.
METHODOLOGY OF RESEARCH
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The method for data collection is central theme of the study. No study is completed
without using the scientific and systematic ways to get latest knowledge about the
study. So the methodology for data collection is based on the traditional categories
i.e.
1. Primary Data Collection
2. Secondary Data Collection
PRIMARY DATA COLLECTION
In primary data collection I used the techniques of:
1) Personal observation.
2) Briefing and discussion during the Job with MD and colleagues departments.
3) Unstructured interview technique is also used when I faced any problemduring work.
SECONDARY DATA COLLECTION
In secondary data collection method I get information from:
1) Company website.
2) Brochures for information to customers.3) Inter organization material
CHAPTER – 2
HISTORY OF THE ORGANIZATION
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Launch pad interactive was formed on June 2010. We bring you digital
solutions to ensure that your business is set to take advantage of this digital
revolution of the market place. As more and more communication is routed
through the internet, it is business critical to ensure a positive footprint on
the worldwide web. There are at present an estimated 20 million internet
users in Pakistan – and the number continues to grow exponentially.
VISION AND MISSION STATEMENT OF LAUNCHPAD INTERACTIVE
VISION:
Leads the world
MISSION STATEMENT:
“To bring an end to the era of the Information Mafia”
STRATEGIC OBJECTIVES
Our strategy reflects our vision, being the champions of Internet marketing .the
wining organization
CHAPTER # 3
ORGANIZATION STRUCTURE AND MANGEMANT
REVIEW
ORGANIZATION CHART
Waqas
aziz
Nida
satti
Anum
(intern)
Yawar
jaleel
Umair sallayan
MD
Sayyed ahmed
CEO
Sidra
javed
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STRUCTURE OF ORGANIZATION
DEPARTMENTS
There are no departments in the organization because it is has been only one year
of its formation.
All the hiring, financial, administration was controlled by the MD and CEO.
CHAPTER # 4
SWOT ANALYSIS
STRENGTHS
Continuous learning and improvement.
Sustainable growth.
WEAKNESSES
Poor administration
Employees are always demotivated
No training
Lack of equipment
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OPPORTUNITIES
Amazing idea
Growth very fast
Low competitor rate
THREATS
Companies are coming very fast in this industry.
More and more people know about the internet systems of advertising
CHAPTER # 5
INDUSTRY ANALYSIS
FINANCIAL ANALYSIS
The companies invest low and earn high
When I was there it show tremendous improvements in financial terms
It changes with time to time.
OPERATIONAL ANALYSIS
They don’t need and special machinery for this, just a personal computer is
enough to do a job done.
ENVIRONMENTAL ANALYSIS:
I didn’t see anything related to environment by the firm.
ECONOMIC ENVIRONMENT
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I didn’t see anything related to environment by the firm.
COMPETITORS ANALYSIS
In Pakistan they have very less competitors, but these competitors are not a register
firms, yes but internationally they have many competitors, but launchpad they only
deal with the Pakistani firms.
Market Share
Launchpad is not register at stock exchange.
CHAPTER # 6
HUMAN RESOURCES ASSESSMENT
As I told you previously that they don’t have any type of HR department.
All the HR functions are done by CEO and MD.
CHAPTER: 7
CONCLUSION, LIMITATIONS AND
RECOMMENDATIONS
CONCLUSION:
As more and more communication is routed through the internet, it is
business critical to ensure a positive footprint on the worldwide web. There
are at present an estimated 20 million internet users in Pakistan – and the
number continues to grow exponentially.
All major businesses and institutions now have web presence and many have
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started to enjoy the benefits of digital advertising, marketing and an
interactive web presence. Content, business presence and business
interaction is on a rise - but at the brink of this digital revolution in Pakistan
few know how to harness the incredible powers of the internet and the
digital arena at its full potential. Enter – LaunchPad that bring you digital
solutions to ensure that your business is set to take advantage of this digital
revolution of the market place.
Lauchpad is a very good firm to work with and friendly environment leads
to its success.
LIMITATIONS
The office is situated in a very small area which does not give a
Professional look.
The only work through the internet if internet goes all work will be stop.
Current electricity conditions leads to be a strong barrier in the success of
Launchpad.
RECOMMANDATIONS
Marketing
The marketing of the firm should be proper so everybody must know about the
firm.
There packages must be design accordingly.
Technology improvements
Computer systems must be available for all the people.