interuption marketing - manu melwin joy
TRANSCRIPT
Interruption Marketing
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Interruption marketing
• Interruption marketing is the
traditional model of product
promotion, in which people
have to stop what they're
doing to pay attention to the
marketing message or deal
with it in some other way.
Interruption marketing
• It is considered to be an
annoying version of the
traditional way of doing
marketing whereby
companies focus on finding
customers through
advertising.
Interruption marketing
• Interruption marketing can
be via various techniques
such as:
– Telemarketing: act of
promoting a good or service
over the telephone
Interruption marketing
• Interruption marketing can
be via various techniques
such as:
– Print advertising: promote a
product via newspapers or
magazines.
Interruption marketing
• Interruption marketing can
be via various techniques
such as:
– Direct Mail: promotional
circulars sent directly via
mail.
Interruption marketing
• Interruption marketing can
be via various techniques
such as:
– E-mail spam: electronic
mails sent to large mailing
lists.
Interruption marketing
• Interruption marketing can
be via various techniques
such as:
– TV/radio advertisements:
promote a product via
television and radio.
Interruption marketing
• The usefulness of
interruption marketing to a
business depends on what
the company wishes to
achieve.
Interruption marketing
• If the company has
sufficient funds to invest in
an advertising campaign and
that the management wishes
to have quick results, then
interruption marketing may
be most appropriate.
Interruption marketing
• Most businesses
depend on
interruption
marketing to bring in
their profits.
Interruption marketing
• Site Pro News has stated that
the main difference between
permission and interruption
marketing is that interruption
marketing gives quick results
and allows for a more scientific
way to measure sales.