intervention de bruno walther (captain dash) à l'adetem marketing factory
TRANSCRIPT
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DATA
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WHO ?
BRUNO WALTHER@brunowalther
—ENTREPRENEUR
—43 ANS
—MARKETING GEEK
—CEO CAPTAIN DASH
—PAST
CEO OGILVYONE / CEO DRAFTFCB /FOUNDER L’ENCHANTEUR
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BIGPICTURE
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avant, il n’y avaitpas de data,mais c’était avant...
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100.000 ans :apparition d’Homo Sapiens
Et fait 2 grandes Révolutions…
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La révolution agricole,il y a 10 000 ans
La révolution industrielle,il y a 300 ans
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presque sans data…
… uniquement avec des mythes, des théories
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De sa naissance jusqu’en 1950, l’homo sapiens produit 5 exabytes de données
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Ce que l’homo numericusproduit en 2 jours !
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2.5 quintillionbytes of data
90% des données générées
dans les derniers24 mois
Un trillion de capteurs traquent
de la donnée chaque jour
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Objet connecté ?
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Objet + Data
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Révolution !
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LE SHIFT ECONOMIQUE
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CONSEQUENCE SUR LA SOCIETE
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LE MARKETING ?
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Product Consumer
AVANT
RETAILER
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Product Consumer
AVANT
RETAILERFORMULAS
(formulations,) CONSUMER
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Product Consumer
AVANT
FORMULAS(formulations,) CONSUMER
soft data(200
people survey
ed)
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Product Consumer
MAINTENANT
RETAILER
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Product Consumer
MAINTENANT
RETAILER
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Product Consumer
MAINTENANT
RETAILERFORMULAS(formulations,)
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Product Consumer
MAINTENANT
RETAILERFORMULAS(formulations,)
CONSUMER
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1 $
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199 EUROS 19 EUROS
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LIMITES
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MERCI