interviewing and observations, lecture at digital service design @ aalto 16.9.2013

Interviewing and observationsKarri-Pekka Laakso

Digital Service Design 16.9.2013


Design & Technology


60 seconds


Who?


users


buyersexperts


Why?


goalsneedsproblemsworkflows


How?


• easy & concrete• things need to happen during the visit• limited control of focus• hard to understand the why

user observations


• controlled: target at what you want • risk of interesting but irrelevant and

intangible results

contextual interviews


the summer trainee


the steps • have you done?• when was the

last time?• show me!


caveats• the meeting room• shame & lies• power play


interviewsummer intern

Education