Into the WILDof

SOCIAL MEDICINE

Predictions are NOT Predictable

BALONEY!

The Internet....Bah!

• “I’m uneasy about this trendy and oversold community”

• “Visionaries of the future predict:

• Tele-commuting workers

• Interactive libraries

•Multimedia classrooms

• Virtual communities”

BALONEY!

The Internet....Bah!

• “Do our computer pundits lack all common sense?”

• “The truth is:

• NO online database will replace your daily newspaper

• NO CD-ROM will take the place of a competent teacher

• NO computer network will change the way research occurs and education is delivered

• Computers and networks isolate us from one another”

Whirlwind Tour

•What is the Internet?

•What are the Technological advancements?

•What is Social Software?

•What is Social Medicine?

•When does the bar open?

Downgrade browsers

Remove RAMReduce Processing

power

Block sites deemed‘inappropriate’

Mobile Technology

The times they are a changin’

Iteration Education Knowledge maximal gain

minimal effort communication technology status updates Discussion Dissemination

Socialnomics TRUST highly visual

Computer savvy Learned resourcefulness

impatient Expect MORE for LESS feel entitled work less hours for more money

minimal input maximal gain

Everywhere but nowhere Tweet’n’Treat

Integration Consolidation Rationalisation

Abbreviation Know enough, not enough Information highway

rapid response visual stimulation short

attention span channel surfing Solar powered RMO

Social Medicine

•What is Social Medicine?

•Why is it important?

•Why should I get involved?

•How do I evaluate the risks?

•How do I protect my identity?

• Isn’t social media just another time-wasting FAD?

Lets get started ...here are your tools

...Just Kidding!

Hospitals Online

280 YouTube Channels

382 Facebook Pages

470 Twitter Accounts

82 Blogs

http://ebennett.org/hsnl/

5 YouTube Channels

6 Official Facebook Pages

7 Twitter Accounts

4 Blogs

http://lifeinthefastlane.com/resources/aussie-hospital-social-network-list/

Hospitals Online

Social MEDICINE in Australia

Look...but don’t

touch

Social MEDICINE in UK

Survey of 212 Medical Students June 2010

90% used social networking sitesBlogs read frequently by 20%

Social Bookmarking rarely used

8% had their own blog

Professional Networking

Understand theANIMALS

in the JUNGLE

Professional Networking

Closed Networking

Understand theANIMALS

in the JUNGLE

Professional Networking

Open Networking

Closed Networking

Understand theANIMALS

in the JUNGLE

Professional Networking

Open Networking

Closed Networking

SharingUnderstand theANIMALS

in the JUNGLE

Viewing

Professional Networking

Open Networking

Closed Networking

SharingUnderstand theANIMALS

in the JUNGLE

Viewing

Professional Networking

Open Networking

Closed Networking

SharingUnderstand theANIMALS

in the JUNGLE

Observation

Platform

Feeding Viewing

Professional Networking

Open Networking

Closed Networking

SharingUnderstand theANIMALS

in the JUNGLE

Observation

Platform

Blogging

Feeding Viewing

Professional Networking

Open Networking

Closed Networking

SharingUnderstand theANIMALS

in the JUNGLE

Observation

Platform

http://lifeinthefastlane.com/2009/01/twitter-essential-blog-nutrient/

http://lifeinthefastlane.com/2009/09/the-library-and-the-ecosystem/

http://lifeinthefastlane.com/http://sunandsmiles.com/

But how can I,

get involved...

a lowly medical student

Blogging Advice•Write as if your boss and your patients are reading

your blog every day

•Do not BLOG anonymously

•Let your employer know (if blog work related)

•Use a disclaimer

•Be transparent and authentic with common sense and courtesy

•Ethical and Confidential - Obtain patient consent for any identifiable images or case study

•Get accredited by the Health on the Net Foundation

You may take a wrong turn along the way...

Virtual World

...but it happens in the real world as well

Searching for quality peer reviewed education in the

Enrichment

Universally Challenged

http://FutureHealth.com.au/

http://MCQexams.com/

Mel thinks you are only here for the beer!

Well we have a challenge for you...

Thanks to the iPad, MCQexams.com and FutureHealth.com.au

...with prizes!

An Inter-University MCQ Challenge

Show me some stats already...

Is Twitter really all it’s cracked up to

be?

75 M users, BUT only 15M active users 40% have never sent a

single tweet

80% have tweeted fewer than 10 times

http://themetricsystem.rjmetrics.com

60% of new users ‘drop out’ after the first month

Australia Top Social Media Sites

http://youtubeaublog.blogspot.com/2010/06/more-choice-for-users-unlisted-videos.html

http://www.facebook.com/privacy/explanation.php

If you are an idiot OFFLINE, chances are you will be an idiot

ONLINE

Pitfalls in Social Medicine

•Redefine boundaries

•Patients requesting to become friends

•Inadvertent breach of confidentiality

•You are what you tweet

•Lying down on the job...

•Understand the Risk to Minimise the risk

http://www.nejmjobs.org/career-resources/social-media-and-physicians.aspx

http://www.medicalobserver.com.au/news/protecting-your-online-reputation

Tips and Tricks•Egosurf

•Review your privacy settings

•Define boundaries between social and professional medicine

•Risk/benefit analysis

•If you are an idiot OFFLINE, chances are you will be an idiot ONLINE

Manage your Social Medicine Garden

Manicure your online persona

My Advice• Social media is here to stay (for now)

• Take advantage of its great educational offerings

• Passive: Understand/watch/listen/observe

• Active: Tag/blog/like/stumble/annotate

• Social bookmarking

• Social and professional networking

Maximise Efficiency

Participate

sandnsurf

Mike Cadogan

lifeinthefastlane.com