intoo pitch copie
TRANSCRIPT
Cosmin LANG co-founder &
CEO
Philippe BAZARD co-
founder & CTO
Intoo – Connecting like-minded people
Our team
Cosmin LANG co-founder &
CEO 30
Philippe BAZARD co-
founder & CTO 45
Adrian Sneppart-time dev.
22• BA with cum laude from INSEEC Business School
• 4 years exp. in very small companies (marketing, biz
dev.)
• PhD in Economics (Sorbonne) & Master in
Computer Science (Pierre et Marie Curie)
• 13 years of IT exp. & 2 years exp. in a startup
(Newsly)
• Finishing a Master in Computer Science
(Bucharest)
What is the problem?
http://www.quora.com/Would-you-sign-up-for-a-social-network-where-you-can-more-clearly-compare-your-hobbies-music-film-tastes-activities-and-interests-with-your-friends
~ 1800 commentshttp://www.reddit.com/r/AskReddit/comments/19e969/reddit_what_hobbyinterest_of_yours_do_none_of/
People answering 2 questions (Reddit & Quora) and expressing their problem
The problemsN°1: A great number of people have too few or no friends to share their hobbies/interests with and interact on a subject that they are passionate about.N°2: The web is full of specific interest websites/communities – too many websites to visit to englobe a person’s interests’ list
Interactions
An interest-based social network and curated news website
where the user can choose from + than 400 hobbies/interests, activities…
where like-minded people can interact and share thoughts and content about common interests
one single website, instead of several websites focused on communities centered around a single interest
Our solution
Viewing someone’s profile
The red line around an
interest shows the
user watching,
common interests
with the user being
watched
We will implement an
evolution in the way
people follow each
other: the user has the
possibility of only
following another user
just for a particular
interest they have in
common unlike the
general following
Twitter, FB… use
Bottom of the profile page
News page
Future mobile app versions
The markethttp://techcrunch.com/2014/04/07/internet-ad-spend-to-reach-121b-in-2014-23-of-537b-total-ad-spend-ad-tech-gives-display-a-boost-over-search/
number of social networking users worldwide
will increase from 1.8 billion at the end of
2013 to 2.5 billion by the end of 2017
(http://www.generatorresearch.com/tekcarta/analysis-insight/social-networking/) Within the digital ad. market, we will
focus on connecting people locally
hence the mobile internet ad. market,
video advertising and native
advertising later on (see next page).
2015
2016
Basic type of ads with a focus on youtube type pre-roll video ads and optimized CPM
(cost/thousand views)Video pre-roll ads CPM rates average 24$ but classic banner ads CPM rates only average 2-3$, while Pinterest promoted pins for ex., start at 30$ CPM.
(Tubemogul Q1 2014 report; http://www.adexchanger.com/agencies/2014-forecasts-global-ad-dollars-surge-driven-by-mobile-social/ )
Native ads in the interests sections (much like promoted pins for Pinterest)
For ex:• A Groupon discount for 1h flying initiation will appear in the Aviation
section of the newsfeed as a sponsored ad, where the audience is more likely to buy it
• New tech. golf gadget as a sponsored ad in the Golf section…
How we will make money
Ratio of annual revenues/ daily active users: 10 for Facebook for an average usage
of 25min/day/user for ~ 850M DAU (alexa.com)
The average ratio is 5 ( http://www.generatorresearch.com/tekcarta/analysis-insight/facebook/social-media-market-analysis-average-revenue-per-user-arpu-arpu-comparison-with-print-media-
and-social-networking-)
For ex: with barely 100,000 DAU, revenues can hit 500k$/year
In comparison: after 5 years, Facebook had 777M$ of revenue for 2009
(http://techcrunch.com/2011/01/05/report-facebook)
Competitors analysis
UX
: si
mp
lici
ty,
des
ign
, co
nte
nt
& f
eatu
res
Interaction on common interests
Just news/content, little interaction Full interaction, complete user profile
Lim
ited
UX
Gre
at U
X
67M DAU500M
valuation
17M DAU
* DAU (daily active users) figures, for desktop only, are taken from worthofweb.com calculator based on alexa stats
85M DAU3.8B valuation
2,5M DAU, lot of fake profiles
Flipboard raised 160M$ & bought Zite for 60M$
Prismatic raised 15M$
12K DAU
raised 12M$
13M DAU
Intoo
1M DAU
Growth strategyInherent virality: building a great product that people will use & recommend, who is much more meaningful when the user’s friends are on itPress coverage for disruption: as Intoo is quite different from all the social networks in placeMisc:
Incentives to invite friends (contest, gifts)
Twitter, Fb, blog activity, early adopters
feedback
Posting content on competitors’ sites and on
single interest/hobby based community websites
that direct traffic to Intoo (URL linking)
Build an iOS and Android app and get featured
Promoted tweets (influencers, bloggers), Quora
Posting content on FB on behalf of the user with
his agreement (signup with FB)
Simulate activity and put content where users
don’t, just like Reddit, Stumbleupon… did at the
start.
Launch -2016
Intoo is the only social network that addresses the problem n°1 (problem slide) and allows users to discover people around them, friends of friends, people from a local group (school, work…) who share an interest with them and interact on the topic.
Investing & valuation
Use of funds, 2 years
Most French and Western Europe seed stage startups are valued at ~ 1M$ (2.7M$ average) pre-money (Angelist). Once Intoo will have some traction, its will be worth ~ 1,5-3M$ at least.
Using the scorecard method of valuation (most used) and only because we haven’t launched yet, Intoo is worth 0.6M€ which is a bargain considering Intoo’s potential for disrupting the huge social network & social news market.DEAL: 75k€ for 11,11% equity
The only founder full-time
Full time
Contact+33 6 45 94 21 28
ionut.lang_1
Cosmin LANG | CEO
Site: www.intoo.im (beta version – Nov. 2014)Twitter: https://twitter.com/Intoo_imFacebook: https://www.facebook.com/intoo.im?ref=hlAngeList: https://angel.co/intoo-1Crowdfunder: https://www.crowdfunder.com/intoo