intranet identity
DESCRIPTION
A presentation at Italy Barcamp of Public Administration about identity and personal profile in intranet. Identity is seen as a "bridge" between old intranet and new one.TRANSCRIPT
![Page 1: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/1.jpg)
1/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Intranet identityHow to switch from the top-down intranets to internal social network by putting people at the centre.
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 2: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/2.jpg)
2/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
What are the ingredients of a social network?
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 3: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/3.jpg)
3/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity
Contents
Relations
Any social network or application 2.0 is a mix of these three elements
![Page 4: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/4.jpg)
4/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity
Photo By: http://www.flickr.com/photos/aldoaldoz/
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 5: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/5.jpg)
5/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
“Minimal” identity (much tied in to contents produced by people)
Anobii
Delicious
Netvibes
Slideshare
Scribd
![Page 6: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/6.jpg)
6/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity richer (anchorate to relations and contents produced by people)
Flickr
Ning
YoutubeGoogle groups
![Page 7: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/7.jpg)
7/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity very rich, anchorate to profile, relations and contents produced by people
![Page 8: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/8.jpg)
8/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
An identity “rich” increase the capital of relations
![Page 9: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/9.jpg)
9/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
And inside the company?
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 10: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/10.jpg)
10/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Alcatraz S.p.A.
Missing something?First and last nameE-mailPhoneFaxMobile phoneCompanyBusiness unitBusiness departementManager
CountryTownAddressZip CodeBuildingFloorRoom
![Page 11: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/11.jpg)
11/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Skills
RolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRoles
Intranets and traditional “Staff directories” act as “steamroller” respect employee’ professional identity
IntrestsContributes
Relations
ProjectsActivity
ReputationContents
Photo By: http://www.sxc.hu
![Page 12: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/12.jpg)
12/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
The people on the intranet is not just “users”, but “participant”
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 13: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/13.jpg)
13/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Top-down apporoachRigidityNo interactionsToo much mediatorsLittle partecipationLittle customizationsLittle updatesNo visibility of peopleControlBoredom
Photo By: http://www.flickr.com/photos/twaize/
Intranet 1.0
![Page 14: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/14.jpg)
14/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.itFoto by Chieftech on Slideshare
The key ingredients for intranet 2.0
Bottom-up approach
Flexibility
Much interaction
Disintermediation
Maximum partecipation
High customization
Frequent upadtes
Visibility of people
Opening
Fun
![Page 15: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/15.jpg)
15/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity is the first brick for the contruction of new intanets
Profiles
Personal elements
Any content is associated to identity
Possibility of advanced search into profiles
Photo By: http://www.sxc.hu
![Page 16: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/16.jpg)
16/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Personal profile1.0 2.0
Photo By: http://www.sxc.hu
Bottom-up approach
Flexibility
Much interaction
Disintermediation
Maximum partecipation
High customization
Frequent upadtes
Visibility of people
Opening
Fun
Top-down apporoach
Rigidity
No interactions
Too much mediators
Little partecipation
Little customizations
Little updates
No visibility of people
Control
Boredom
![Page 17: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/17.jpg)
17/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.itPhoto By: http://www.flickr.com/photos/aldoaldoz/
How to build identity?
![Page 18: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/18.jpg)
18/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Let’s forget Facebook for a moment…
![Page 19: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/19.jpg)
19/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
• The organizationale role
• Processes and activities followed
• Projects follewed
• Product contents
• The skills possessed
• The internal reputation
• The relationships built over time
• Interests, passions
• …
What constitute a pofessional identity?
The design of the identity start from the analysis of specific organizational variables
![Page 20: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/20.jpg)
20/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Company informationsPersonale informations
PhotoExpertizeskillsKnowledge
Project relations
Discussions in forum, blog, wikiContributes to community
Documents and other stuff I shared
Rating and ranking From community
Form “Staff directory” to personal profile
![Page 21: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/21.jpg)
21/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity in new intranets
1.0 2.0Ruolo: OperatoreSettore: WA.ASP.CTR.OResponsabile: [email protected]
Mail: [email protected]: Via rossi 6 MilanoStanza: 362Telefono: 02-44321234Cellulare: 3212345678
Mason Giacomo
Community rating
Project, not departements
Hobby
Expertise
Roles, not people
![Page 22: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/22.jpg)
22/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Rich profiles
![Page 23: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/23.jpg)
23/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
How to play the identity?
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 24: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/24.jpg)
24/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Companydata
Skill
News
Documents
Reputation
Informations
Each task of the intranet is connected to the identity of persons
Contacts
TaskVideo
Discussions
ContentsComments
Relations
Intrests
Lastactivities
Identity and profile
![Page 25: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/25.jpg)
25/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Form departementDCV.PO.BSP.A
Created by Giacomo Mason (see profile) Rate this contentSee aother contents by Giacomo MasonComment this contentAdd the content to your favouritedContact Giacomo Mason
1.0
2.0
Contents and profiles are associated
![Page 26: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/26.jpg)
26/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Critical elements
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 27: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/27.jpg)
27/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Autonomy & customization
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 28: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/28.jpg)
28/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Visibility
Bring out the best content
Bring out the most useful content
Bring out the most relevant content
Photo By: http://www.flickr.com/photos/aldoaldoz/
Rating, comments, taging, save to
favourites ecc
![Page 29: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/29.jpg)
29/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Recognition
Photo By: http://www.flickr.com/photos/aldoaldoz/
Distributed rating systems
Award of continuity and participation
System selection / nomination of experts Increase in the ranking for the authors of the best content
Honors symbolic in the site
![Page 30: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/30.jpg)
30/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
An example: an internal social network of a Italian Customer Care
![Page 31: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/31.jpg)
31/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Hamletic doubts?:-)
Photo By: http://www.flickr.com/photos/aldoaldoz/
![Page 32: Intranet Identity](https://reader034.vdocument.in/reader034/viewer/2022051012/53fc1f308d7f7288518b459c/html5/thumbnails/32.jpg)
32/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
www.intranetmanagement.it/en/