intranets 2016 - getting social on the intranet - hbf's journey
TRANSCRIPT
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By Ti Lian-Siew
Getting social on the intranet
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Show of hands please!
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Key takeaway for this talk
not only adds an element of fun to our digital workplace, it brings with it so many benefits that make it a richer experience for all employees
“SOCIAL”
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About my talk• HBF’s story
setting the scene
• Hurdles and surprises the journey
• Strategies and lessons learnedwas it worth it?
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Who is HBF? • Not-for-profit
Health Fund• 1000 employees • 19 branches in WA• 1 million members
HBF Run for a Reason• Flagship annual event since 2010• We have raised more than $5mil for charity
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HBF external social
https://www.facebook.com/hbfhealth
https://twitter.com/hbfhealth
https://www.instagram.com/hbfhealth/
https://www.youtube.com/user/HBFPerth
https://www.linkedin.com/company/hbf
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Do you use social media?
Source: HBF Employee SurveyHBF Demographics:
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HBF internal social
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Redesigning for socialIntroducing a newsfeed to The Pulse homepage
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Redesigning for socialHomepage with 1/3 space used for newsfeed – My Wall
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EmailInformation from manager to team members
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My WallCommunicating the same news on My Wall
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Corporate news
One way traffic
Two way traffic
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FeedbackOur CEO writes a blogpost and everyone can comment
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Open communicationsInformation is shared quickly and from all areas in the organisation
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Hurdles
• Fear and resistance• Roadshow• Embrace the change • Showing value
• Employee Survey – before and after• Daily user interaction
• Use it, maintain it, grow it• A safe environment to play• Everybody owned Social
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Surprises
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Case study – HBF Run for a Reason
HBF’s video: 2016 Bigger and Better than ever before! https://youtu.be/SeBY1FICa0M
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HBF Run for a Reason
24 articles on The Pulse had 4,128 views, 414 likes and 139 comments.
(yes we went a bit crazy!)
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Keeping people informed
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Encouraging and advocating
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Staff volunteering
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Personal social
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We became WA’s biggest community running and walking event in 2015
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Was it worth it?
Indicators that it is working: • 1.3 million page views • ‘Likes’ growing 9% - 12%
monthly• User satisfaction up by 14%
Employee engagement scores
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Strategies1. Employee induction 2. Get Managers onboard 3. Look after your Content Owners4. Find your Cheerleaders and Social Butterflies5. Helpline - #pulsehelp
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Lessons learnedHave a plan!
Managing changeHandover and maintenance
Technical and resourcing
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Last thoughts• Being social not only adds an element of fun to our digital
workplace but it brings with it so many benefits that makes it a richer experience for all our users
• Contact me at [email protected] or follow me on twitter @tiliansiew