Intrapreneuring as a key to change your company

Innovation Round Table Steve Sasson

How I Became „Intrapreneurship Officer“.

Why Cant We? What Can I Do?

Products Launched so Far (alpha and beta).

Startups Are Searching, While Existing Companies Are Executing.

Uncertainty vs. Certainty.

Get Going vs. Asking for Permission.

Steve working on Apple I

Product Is King vs. Immune System.

What Needs To Be Done Needs To Be Done vs. Hierarchy and Taylorism.

Product / Market Fit vs. Short Term Goals.

Prototyping vs. Efficiency And Synergies

F. A. Porsche

Path vs. Milestones.

Thomas Edison

Customer First vs. Internal Rules.

Great People vs. Bureaucracy.

Jony Ive

Golden Rules of Intrapreneurship

Intrapreneurship

Work underground as long as you can – publicity triggers the corporate immune system Source: Gifford Pinchot, „Intrapreneuring“

Intrapreneurship

Remember it is easier to ask for forgiveness than for permission

Intrapreneurship

Do any job needed to make your project work, regardless of your job description.

Intrapreneurship

Follow your intuition about the people you choose, and work only with the best

So What…? To Do‘s For Managers?

Chase for The Crazy Ones.

Protect Them, Help Them. Open Your Network.

Feedback welcome!

Learn More about How Corporates Can ‚Do‘ Startup – December 3rd, Frankfurt.

j.nuenning@telekom.de @joe_nue www.telekom.com/uqbate-program

Intrapreneurship

Cirmumvent any orders aimed at stopping your dream

Intrapreneurship

Find people to help you

Intrapreneurship

Never bet on a race unless you are running it

Intrapreneurship

Be true to your goals, but be realistic about the ways to achieve them

Intrapreneurship

Honor your sponsors

Intrapreneurship

Come to work every day willing to be fired. Source: Gifford Pinchot, „Intrapreneuring“