intrapreneurship at alcatel-lucent
Post on 19-Oct-2014
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the Alcatel-Lucent bootcamp is a famous intrapreneurial initiative put in place a few years ago. Olivier Leclerc is supervizing it. He gave the presentation at the Intrapreneurship Conference 2012 (Paris, Dec 13)TRANSCRIPT
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
ALCATEL-LUCENT : HISTORY, SUCCESSES & LEARNING OF 6 YEARS OF BOOTCAMPS Olivier Leclerc, Innovation Director @setolivier | #bell_labs | #alcatel_lucentDecember 2012
ALCATEL-LUCENT AT A GLANCE
DJSI leader in Technology
2,655 patents in
201129,133
active patents
Collaborate with
250+ universities
2011 Adjusted operating margin 3.9%
76,000 employees 100+
nationalities
TR50 Most
Innovative Companies
2012
2011 revenues €15.7b
130+ countrie
s
7 Nobel prizes
400G photonicDSL vectoring Carrier cloud lightRadio400G IP XRS Core router
2011 R&D/Sales15.7%
Motive Customer
Experience
1000+ CUSTOMERS(NETWORK OPERATOR)
1M+NETWORKS
INDUSTRY TRENDSA FAST-GROWING INDUSTRY
FIXED BROADBAND CONNECTIONS
2011 2015
532Million
691 Million
MOBILE CONNECTIONS
2011 2015
5.5 Billion7.3 Billion
SMARTPHONE SALES
2011 2015
428Million
1Billion
APPLICATIONS DOWNLOADS
WI-FI PUBLIC SPOTS
2011
18.2Billion
41.7 Billion
2015
2011
1.3 Million5.8 Million
2015
177 Billion
2015
89.4 Billion
2011
+30% +32% +346%
+129% +134% +98%PUBLIC CLOUDREVENUE
M2MDEVICES
2011 2015
1.1Billion
12 Billion
MOBILE VIDEO CONSUMPTION
2011
429Million
4.2Billion
2015
+990%
+879%
SET YOUR “INNOVATION GOAL”
ExistingMarkets
NewMarkets
NewTechnology
ExistingTechnology
Low Risk,Many
Competitors
Customer Experience,Cost Savings
High Risk, High Reward
High Risk, Defensive Strategy
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
• Year 2004 : ‘‘There are a lot of great ideas in this company… but for many reasons these
great ideas drop off the table, so the challenge became how do we create a culture of innovation where people feel empowered to follow through on their ideas’’
Business Plan training for researchers but … • Year 2006 1st BootCamp with multidisciplinary teams around research
ideas in Belgium • Year 2008 : BootCamp concept in France open to all employees• … and so on
ORIGINS
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
7
Défi ENTREPRENDRE BRINGING ENTREPRENEURSHIP INSIDE
Entrepreneurial Boot Camp “Innovation is the responsibility
of every employee in the company”
Intrapreneurs*, like their entrepreneurial counterparts, have the need to imagine and create an idea. But instead of convincing foreign investors and risking their personal assets, the intrapreneur need to create a good team within your company to successfully launch new products.
(*) The term “intrapreneur” was coined Gifford and Elizabeth Pinchot, who cited Macrae’s 1976 article as their inspiration.
INTRAPRENEURS
HAVE THE FULL INNOVATION MANAGEMENT PROCESS IN PLACE
Idea
Cap
turin
g
Share-ID
Seedreadiness
F2F
Boot
Cam
pSharpen-
ID
Opportunityreadiness In
cuba
tion
Shape-ID
Investment readiness
Inte
rnal
Ven
ture
Grow-ID
Customer Contacts
Busin
ess D
ivisi
on
Monetize-ID
Customer Contracts
Inspiration
Call for Ideas: Idea Submission & Employee Collaboration
Team Building, Dating Event (F2F & online)
Creation of Business Plan: training/coaching at
#locationsPitch at local &
global final event (MC)
IncubationVentures ?
• Call for Ideas by CEO • Give on-line feedback, during employee collaboration• Presence at Final Event• Overcome silo-mentality, not invented here-syndrome
INVOLVE THE WHOLE ORGANISATIONFROM CEO …
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COLLECTING IDEAS
Web site : http://all.alcatel-lucent.com/defi-entreprendrehttps://engage.alcatel-lucent.com/groups/defi-entreprendr
Follow us on Twitter : http:\\twitter.com\ALU_Defi
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14
THE ENTREPRENEURIAL BOOTCAMP INNOVATION BOARD
INNOVATION BOARD (Selects Ideas & teams, Support participants & Act as part of Final Jury)
President : Pascal HOMSY (CEO Alcatel Lucent France) Hélène SALLIC (Corp. Strategy) Didier BERTHOUMIEUX (Bell Labs / Corp. CTO) Jean-Luc BEYLAT (Bell Labs) Philippe BAUD (Global Account Orange) Jérôme LE MOUEL (HR) Christophe BEJINA (Networks/Wireless) Thierry BONNIN (Enterprise) Laurent LE GOURRIEREC (Bell Labs / Corp. CTO) Caroline DIQUELOU (Corp Marketing, Strategy & Comms) Karine CALVET (CU France / Sales / Verticals) Mercedes MARTINEZ MARTIN (EMEA Application
Enablement) André MECHALY (Solution & Marketing CU France ) Vincent MOREAU (Networks / Video) Pascale THORRE (Bell Labs / Bus Modelling) Vincent LARA (Corp. Finance) Dominique VINCENT (Procurement & Design to Cost)
Board Secreatry : Olivier LECLERC (Bell Labs)
• Cut the red tape• Do not try to decide based on consensus• Projects that deserve support should be quickly expedited
INNOVATION BOARD
• Good cop – Bad cop• Trust• Another view, not company-biased• Business school, VC, Business Angel, …
INVOLVE AN EXTERNAL PARTY
Inspiration
Call for Ideas: Idea Submission & Employee Collaboration
Team Building, Dating Event (F2F & online)
Creation of Business Plan: training/coaching at
#locationsPitch at local &
global final event (MC)
IncubationVentures ?
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
19
ENTREPRENEURIAL BOOTCAMP 'ACTIVE' PHASE
Intensive learning program in partnership with top-ranked French business school
MODULE 1 (2,5 days) MODULE 2 (2,5 days)• Entrepreneurship essentials • Legal aspects• Entrepreneurial strategy
• Innovation, Creativity• Workshop Business Plan review
Support for the project team by ULYSSCO• Team coaching by entrepreneurs; one coach by team.• Active participation during all the processInternal support• Individual training in eLearning, Training on intellectual property aspects• Internal mentoring by alumini, Club Défi…
CREATING THE BUSINESS PLAN
rolloutplan
team profile
businessmodel
businesscase
Business Opportunity Plan
financial roadmapbusiness modelroadmap
action/ work plan (short/ medium term)
team & competencies
roadmap
I
III
II
IV
business model format
customer value curves
technology evolution path
competitive arena
go to market strategy
value chain
earnings modelvalue proposition
cash curve
Time to Market/ Time to Profit
mile stone planning
are you an entrepreneur?team roles
competencies profiles& gap analysis
alliance/ cooperation profilepath for validating assumptions
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22
ENTREPRENEURIAL BOOTCAMP FINAL EVENT
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INNOVATION FUNDCREATED SEPT 2009
As to : - - Buy equipment + pay for
service (POC)- - Allow / enable some team
members to work 100% of their time on the project for a limited and defined period
=> Help concretize the proposition
Eligible projects are high-rated ones after BC
Back
Recommendation to incubate (or
not)
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25
ENTREPRENEURIAL BOOT CAMP SPREAD, STIMULATE & CONCRETIZE AN ENTREPRENEURIAL SPIRIT WITHIN ALCATEL-LUCENT
CREATE VALUE FOR ALCATEL-LUCENT THINKING ‘OUT-OF-THE-BOX’
PROVIDE PERSONAL DEVELOPMENT OPPORTUNITIES FOR ALCATEL-LUCENT EMPLOYEES
OBJECTIVES
What is it?
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26
ENTREPRENEURIAL BOOTCAMP SOME KEY SUCCESSES
Augmented Reality services (for smartphones)funded by Innovation Fund from Jan til Dec 2010Transferred to , an Alcatel-Lucent company on Jan 2011Commercial contracts (hundreds k€)
MOSAR became Alcatel-Lucent ‘Alternative Energy Program’Energy-autonomous wireless base station Commercial contracts (M€) MOSAR
Service for Smart Sharing and Enrichment of Videos Transfered to Alcatel-Lucent Entreprise – Now part of OpenTouch Video Store product lineGold prize at Intranet Innovation Awards 2011
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KEY LEARNINGS
• EMPLOYEES ENGAGEMENT & CULTURE CHANGE
• NEW IMAGE OF THE COMPANY
• FIRST REVENUES FROM THE BOOTCAMP PROJECTS
• DIVERSIFICATION OF THE PRODUCT PORTFOLIO
Education Business
Opportunity Plan
Incubation
New product
New service
Mini-MBA
Networking
Transformation
New career
ANSWER THE “WHAT’S IN FOR ME?”
• Conviction
• Passion
• Drive
• Persuasion
• Social skills
• Company politics
NEEDED SKILLS OF THE INTRAPRENEUR
INTRAPRENEUR'S 10 COMMANDMENTS BY GIFFORD PINCHOT (1985)
• Ask for advice before asking for resources.• Express gratitude.• Build your team; intrapreneuring is not a solo activity.• Share credit widely.• Keep the best interests of the company and its customers in mind, especially when
you have to bend the rules or circumvent the bureaucracy.• Don't ask to be fired; even as you bend the rules and act without permission, use all
the political skill you and your sponsors can muster to move the project forward without making waves.
1. Come to work each day willing to be fired.2. Circumvent any orders aimed at stopping your dream.3. Do any job needed to make your project work, regardless of your job
description.4. Find people to help you. 5. Follow your intuition about the people you choose, and
work only with the best.6. Work underground as long as you can publicity triggers the corporate
immune mechanism. 7. Never bet on a race unless you are running in it.8. Remember it is easier to ask forgiveness than to ask permission.9. Be true to your goals, but realistic about the ways to achieve them.10. Honor your sponsors.
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GERD LEONHARD, MediaFuturist.com @gleonhard
BOOTCAMPERS AS CHANGE AGENTS
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BOOTCAMPERS are ALU BUCCANEER’sCourtesy of
PHILIPPE MEDA - @Merkapt
• Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
• Ideas without action are worthless. Action is the foundational key to all success.
• The creative process does not end with an idea. It only starts with an idea.
• Genius is 1% inspiration and 99% perspiration.• There have been many fine scientists desperately trying to become
poor businessmen.• Three factors lead to better performance and personal satisfaction:
autonomy, mastery, and purpose.
SOME (ADDITIONAL) FINAL THOUGHTS
(Dare )