8/13/2019 Intro to Dede 05152012 Second Explanation 05162012

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Dear Dede,

I have spoken with Sepi yesterday and told her we are ready to send you presentation for a project I had

been working on since my arrival in California.

Remember when you and I talked in akarta at dinner! I e"plained you how much I valued yourmanufacturing skills and your brand styles. I also told you I believed the #uality of your products could fit

the $merican market.%ell, I was right. Speaking with our distribution network, we have had a very positive feedback about you,

so much so that we&ve got the e"clusive production for you of a Sport brand called Simply Sporty, which

distributes in many 'niversities and Colleges all over the '.S.$.

(hanks to this, we came out with a project that can be a big success in terms of visibility, sales, and profits

for everybody. (he project is e"plained in the )ower)oint presentation you see attached to this e*mail, and

essentially is about + main operations

- /anufacturing your styles for Simply Sporty, so to immediately access the hottest market of $merica

0 Create 1ideo and )hoto material of your styles to gain broad visibility to the biggest buyers of $merica

+ Sell and open the $merican market to your future De/ode Style positioning

In the presentation you will find numbers that will clarify the projected profits versus the actual investment.(hese numbers are conservative, meaning that we kept them low as a worst case scenario, but most likely

will be higher than what you see. $s I said, I see your company as our partner, and because of the #uality ofyour work, we decide to contribute not only with our current marketing research, but also by paying your

manufacturing costs as soon as the buyers issue orders. 'sually they pay after 23 or 43 days, but I wanted

to avoid it at least to get us all started. So we will pay you between -5 to +3 days after receipt of

orders. (he only investment we re#uire for you, is manufacturing and shipping 03 of your styles 6we will

choose them together for a total of 733 units 6see presentation, and the cost of making the video and photo

event which will be a uni#ue format never made it before.

(o make the most profits this year, we need to be ready by fall 68ctober so to sell for Christmas. If wemiss Christmas we have to go for Spring, but the profits might not be as high.

(his is the reason why I kept on pushing you and Sepi to talk. (his is a great chance to enter one of the

biggest market in the world through the front door98ne last thing, to give you a better idea of timing, if you decide to jump with us in this project

* %e need to choose styles between now and end of /ay

* %e would need styles samples by end of une

* %e would like to make the 1ideo event no later than September

8f course there will be an agreement between us which cover all operations and make sure we all know

what to do and how to do it. I will be very e"cited to assist you the best I can, from here and there in

akarta, as point of contact between your manufacturing facility and the $merican market.

%ell, sorry for the long introduction but I figured you and Sepi had to have an e"planation beyond the

actual presentation you will read.

I hope you like our strategy, because it has been designed after the potential we saw in your company.(alk to you soon,

:est

Diego $ntolini

$lliance ;"ports,

8/13/2019 Intro to Dede 05152012 Second Explanation 05162012

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Second e"planation =to #uestion is the investment upon my company!>

Hi Sepi,ok that's the crucial question and the answer is yes. We believe that the most efficient and fastest way to get you asmanufacturers straight into America nationwide market needs to things!" High manufacturing numbers

#" High visibilityAbout !" thanks to Simply Sporty brand who accepted to give you production for A$$ their styles, we will meet pretty highnumbers all over America. %n order to start with this, we need to ask you to invest in manufacturing & units (# styles )models per style" and ship it to us so that we can start to distribute them to buyers immediately.About #" high and fast visibility can be obtained only through media, that is video and photos. *hat's why if you accept tomake the investment we have suggested (+#)," we can produce one professional video and one professionalphotoshoot with models wearing your styles combined with Simply Sporty brand, and launch it all over America via socialnetworks and youtube.

ur investment , beyond money we have already put into marketing research and buyers contacts (and we will investmore once your & units are here" will be that to pay you the manufacturing costs as soon as buyers send the orders, sothat you don't have to wait for - days before receiving money. %f the buyers want to order +,, we will pay you+, before your styles leave your factory. We will make sure the first order will worth more than your initial

investment, so that you recoup the investment money / profit.

As for us, Alliance 01ports will mark up your manufacturing costs !2 before we offer to the market, as our commission.

*his is the strategy we think most profitable and most efficient for you and us as partners. 3elieve me the numbers we canmake in the 4SA are big, and that investment will be well worthed.

%n case 5ede doesn't want to invest in the video and photo shoot, you will still have the production of Simply Sporty styles,however your visibility in the market and sales profits will not be as fast, because we will have to work through normalmarketing channels.6lease let me know if my e1planation is more clear.% will be up until you understand everything, because % want you to be able to e1plain 5ede everything.*hank you,3est