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GENERAL ASSEMBLY

GENERAL ASSEMBLY

GENERAL ASSEMBLY PROVIDES DIGITAL CAPABILITIES TRAINING TO EXECUTIVES, MARKETING & PRODUCT TEAMS AT LARGE ORGANIZATIONS.

GENERAL ASSEMBLY

NOTABLE CLIENTS

GENERAL ASSEMBLY

COMPENDIUM OF TOPICS

Our training covers a broad range of topics at the intersection of business, design and technology.

ENTREPRENEURIAL LEADERSHIP USER EXPERIENCE PAID DIGITAL MEDIA

How should we operate if we want to be front-runners in digital?

How do we ensure interactions with our brand are consistently positive and customer-centric?

How do we take our advertising strategy to the next level via digital channels?

‣ Leadership in the Digital Age ‣ Trends and Beyond ‣ Brainstorming Technology First ‣ Start Making: Rapid Prototyping Workshop

‣ Introduction to User Experience ‣ Mobile and Beyond ‣ Native and Responsive Mobile Strategy

‣ Intro to Digital Marketing ‣ The New Customer Decision Journey ‣ Architecture of Digital Advertising ‣ Twitter Advertising ‣ Mobile Advertising ‣ Measurement and Analytics

EARNED & OWNED DIGITAL MEDIA DATA STRATEGY DIGITAL PRODUCT MANAGEMENT

How can we effectively and meaningfully engage with our customers across various digital channels?

How do we make best use of the massive amounts of data available?

How can we make informed and strategy decisions about digital product?

‣ Intro to Digital Marketing ‣ The New Customer Decision Journey ‣ Content Strategy ‣ The Tactics of User Acquisition ‣ Social Selling ‣ Co-Creation ‣ Measurement and Analytics

‣ Big Data ‣ Data Visualization

‣ Programming for Non-Programmers ‣ Tech Stacks ‣ Essentials of Product Management

GENERAL ASSEMBLY

A NEW EDUCATIONAL EXPERIENCE

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OUR MODULES COME EQUIPPED WITH ...

Experienced practitioner as the instructor

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Cohesive and practical frameworks, applicable to your context

Hot-sheets, handouts, reflection; used during and post session

Case studies tailored to your context

Focus on outcomes each module contains discussion of actionable next steps

Bring it on home; apply learnings to your context, team, and objectives

We like to have fun!

Our offline Enterprise education is an engaging and hands-on experience.

GENERAL ASSEMBLY

ONLINE LEARNING PLATFORM

Our online Enterprise education is highly relevant and impactful.

Online learning platform to keep marketing teams’ skill-sets relevant in the rapidly evolving digital landscape.

Our industry-leading engagement rates are driven by:

‣Short (15 minute), highly interactive modules

‣Library of ~70 modules is frequently updated to reflect new trends

‣ Individualized learning paths based on an initial assessment

‣Engagement manager support to roll out and to encourage participation

GENERAL ASSEMBLY

Established in early 2011 as an innovative community in New York City for entrepreneurs and startups, General Assembly now spans eight campuses across four continents, with more opening soon.

WHERE IS GENERAL ASSEMBLY?

GENERAL ASSEMBLY

WHY WORK WITH GENERAL ASSEMBLY?

TAUGHT BY EXPERIENCED PRACTITIONERS

LEARNING AND PRACTICE, NOT LECTURES AND SLIDES

PROGRAMS FOR EXECUTIVES AND FUNCTIONAL TEAMS

INDUSTRY-LEADING CLIENTS & PARTNERS

All Enterprise programs are taught by experienced practitioners, who are coached and developed to bring current knowledge and expertise into the classroom experience.

Instructional designers work with subject matter experts to deliver hands on learning experiences. Programs are grounded in context, and focus on actionable steps they can take.

Our programs are designed for a range of audiences. We’ve facilitated learning experiences for the top 200 executives at American Express, global marketing team at L’Oreal and more.

Our clients span multiple industries, united by a strong will to adapt to the digital age. They include American Express, Wells Fargo, Conde Nast, PepsiCo, Staples, Viacom and more.

Our Enterprise Education group works with large organizations to build digital capabilities.

GENERAL ASSEMBLY

WHAT ARE OUR CLIENTS SAYING?

Click below, or go to ga.co/enterprise to hear from a sample of our clients.

GENERAL ASSEMBLY

THANK YOU!