intro to ird - for ichc ryan borcherding … · radio drama? • radio serial drama where the main...
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#HealthForAllichc2017.org
#HealthForAllichc2017.org
Interactive Radio Dramain Malawi
Ryan Borcherding
Focus of this Presentation
1. How do participatory approaches like interactive theatre and radio facilitate social and behavioral change?
2. How do participatory approaches lead to greater access for marginalized groups and communities to local and national health systems?
What is Interactive Radio Drama?
• Radio serial drama where the main character faces a series of challenges related to SRH
• Audience calls in to station to change storylines on air
• Broadcasts create ‘safe space’ for communities to rehearse behavioral changes they want to make in real life
• Promotes understanding that access to health services is a right for everyone
Step 1
Teachers and female sex workers create interactive dramas based on their own experiences related to SRH
Step 2
They perform these dramas live on air, and then invite the audience to call in and take on the role of the main character
Step 3
The audience improvises with the actors to explore how new attitudes and behaviors can bring about dramatic change, bridging the gap between ‘theory’ and ‘practice’
Addressing Health Service Demand and Supply
• Broadcasts and live performances designed to increase demand for SRH services
• Synchronized with onsite access to SRH services through partner service providers or Theatre for a Change’s Mobile Health Clinic
• Designed to overcome barriers to accessing SRH services that marginalized groups face
• Patients referred to local clinics and hospitals for further care
• MoU with Malawi Ministry of Health
What are the results?
73,5
6,8 8,5
89,193,5 95,2
45,1
92,9 91,7
80
100 100 100
76,2
0
10
20
30
40
50
60
70
80
90
100
Children feeling able
to discuss HIV/AIDS
openly
Children feeling able
to educate their
friends about
HIV/AIDS
Children feeling able
to discuss HTC with
someone they trust
Adults feeling able to
discuss HIV/AIDS
openly
Adults feeling able to
educate their friends
about HIV/AIDS
Adults feeling able to
discuss HTC with
someone they trust
Adults having ever
taken HIV test
Baseline Endline
Source: Nkhoma, S. and Sheehy, C. Tisinthe Endline.
Malawi: Theatre for a Change/UNICEF, 2011.
#HealthForAllichc2017.org
#HealthForAllichc2017.org