Intro to Marketing

Mr. Bernstein

Professional Sports

October 6, 2014

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Intro to MarketingMr. Bernstein

How are Big League Sports marketed?1. Place: Big Stadiums, Big Cities, TV, Video Stream2. Price: Tickets, clothing, etc. all premium priced3. Promotions: Excitement, Stars, Civic Price4. Product: The team… winning, or … ??

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Intro to MarketingMr. Bernstein

Professional Sports as a Reflection of ValuesWhat values does the NFL work to represent?

“Protect the Shield” – brand managementDo fans pay to see competition?

NFL has parity-based schedules

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Intro to MarketingMr. Bernstein

Professional Sports as a Reflection of ValuesPopularity of Youth football

http://www.youtube.com/watch?v=7D5j0paQYpAhttp://www.youtube.com/watch?v=l06NGucUe6A

Popularity of High School footballAttendance, HS football and basketball: 336mmAttendance, College and pro football and basketball combined: 133mm*

National Federation of State High School Associations survey, 2011

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Intro to MarketingMr. Bernstein

Other reasons for the popularity of Big LeaguesAssociation with winnersGambling and sportsFantasy LeaguesRivalries