intro to pct social media workshops 2012
TRANSCRIPT
PCT Social Media Workshops 2012 Helen Goss
A new fundraising challenge
What we’re used to One application @ £1,000s
What we need to learn 100s of donations @ £10
“We will worry less about managing our brands + think more about
connecting people to them using shared experiences”
Vicky Browning Director
Charity Comms (one of Vicky's roles is to increase membership
+ awareness of the organisation)
“Keep demonstrating exactly how your work
is making a difference to your organisations
bottom line + brand” Zoe Amar
Marketing + Business Manager Lasa
“SEO – Optimisation, the new cash cow” Nick Burne
Associate Senior Consultant Think Consulting Solutions
Aim
Raise money Create more awareness of the need
Objective Mini campaigns: attract attention Tune in, be active: know your market Be useful: trust + expert advice Make connections: Like minded communities Share: Information, create a flow Clear central hub: Centre of information, be ready for the media Be engaging: use unusual methods, keep it simple to join in Measure: understand effectiveness + funding information SEO and the Semantic Web: Tagging, organising and optimising
Where are we now?
1. Facebook Page Profile Group
2. Twitter @ #
3. Website http://www
4. Other Newsletter Print publicity Texts Emails
The Website is the ‘Hub’ Simplify • Ensure there are no dormant accounts and that each account points to all other accounts
Message is clear + friendly • and put out through all accounts, in a planned and structured way
Feedback loop • Populate all accounts with feedback from campaigns to encourage conversation and
sharing. Create trust and be transparent about where funds are spent
Join it all up (the strategy bit)
What are other people doing?
A look at some successful campaigns
TOOLS
Raising Awareness • Twibbon • Tweetathons • Facebook ‘causes’ • Guest blogging, posting on others pages • Your website • Guest posters/bloggers (volunteers:brand champions)
Fundraising/Monetising • Crowdrise • Crowdfunder • Virgin Money Giving • Justgiving
TOOLS
Using trends • Pinterest • Facebook interests • QR codes
Being creative • Phone poll (gather opinion) • ‘Your Org’s’ Cloud (create support) • Awards (nominate – receive award for your facebook account – post
their story) • Feedback Fridays
(have you tried this? what do you think about this?) • Iphone apps (relevant to your service)
Measuring • Bit.ly • Facebook insights • Google analytics
THANK YOU
Next steps