PCT Social Media Workshops 2012 Helen Goss

A new fundraising challenge

What we’re used to One application @ £1,000s

What we need to learn 100s of donations @ £10

“We will worry less about managing our brands + think more about

connecting people to them using shared experiences”

Vicky Browning Director

Charity Comms (one of Vicky's roles is to increase membership

+ awareness of the organisation)

“Keep demonstrating exactly how your work

is making a difference to your organisations

bottom line + brand” Zoe Amar

Marketing + Business Manager Lasa

“SEO – Optimisation, the new cash cow” Nick Burne

Associate Senior Consultant Think Consulting Solutions

Aim

Raise money Create more awareness of the need

Objective Mini campaigns: attract attention Tune in, be active: know your market Be useful: trust + expert advice Make connections: Like minded communities Share: Information, create a flow Clear central hub: Centre of information, be ready for the media Be engaging: use unusual methods, keep it simple to join in Measure: understand effectiveness + funding information SEO and the Semantic Web: Tagging, organising and optimising

Where are we now?

1. Facebook Page Profile Group

2. Twitter @ #

3. Website http://www

4. Other Newsletter Print publicity Texts Emails

The Website is the ‘Hub’ Simplify •  Ensure there are no dormant accounts and that each account points to all other accounts

Message is clear + friendly •  and put out through all accounts, in a planned and structured way

Feedback loop •  Populate all accounts with feedback from campaigns to encourage conversation and

sharing. Create trust and be transparent about where funds are spent

Join it all up (the strategy bit)

What are other people doing?

A look at some successful campaigns

TOOLS

Raising Awareness •  Twibbon •  Tweetathons •  Facebook ‘causes’ •  Guest blogging, posting on others pages •  Your website •  Guest posters/bloggers (volunteers:brand champions)

Fundraising/Monetising •  Crowdrise •  Crowdfunder •  Virgin Money Giving •  Justgiving

TOOLS

Using trends •  Pinterest •  Facebook interests •  QR codes

Being creative •  Phone poll (gather opinion) •  ‘Your Org’s’ Cloud (create support) •  Awards (nominate – receive award for your facebook account – post

their story) •  Feedback Fridays

(have you tried this? what do you think about this?) •  Iphone apps (relevant to your service)

Measuring •  Bit.ly •  Facebook insights •  Google analytics

THANK YOU

Next steps