Warm Up• Think about a time that you really enjoyed at a

restaurant. • Write down the restaurant name and it is special

to you.• What did you eat? Describe what you remember

about your meal.• Now, sketch the logo of that restaurant.• Does anything about that logo match your

experience in the restaurant?

How do logos communicate a message?

How do logos communicate a message?• COLOR• Type – combination of typeface

(font), size, spacing• Shapes or alterations• Effects (sometimes)

What makes a GOOD logo?

• A GOOD logo is:o Clean (not too detailed)• Easily made black & white only

o Simple (not complicated)• Basic shapes• No more than 3 colors

o Readableo Communicates about the companyo UNIQUE and recognizable

Can you recognize these logos?

Which is the real Dunkin’ Donuts logo?

• Which idea communicates the idea of “donuts” most accurately?

• WHY?

5.1 Restaurant Concept Brainstorming1. Make a list of 25 restaurant ideas/names. (You

must number them!)2. Circle 3 names you might use.3. Propose your restaurant name to your client

(Mrs. Hamby).4. After your restaurant concept is approved,

complete 5.1 Restaurant Background worksheet (on Media Arts Share Drive).

Unknown Restaurant• Now choose a logo for an unknown restaurant (see

4.3 Restaurant Logos folder on Media Arts Share Drive).

• Answer these questions:1. List the colors used.2. Describe the lines and shapes in 5 words. (ex. Thick/thin, straight/curvy,

cursive/block, etc.)3. What type of food or drink do you think this restaurant serves?4. What does the logo communicate about the restaurant? (Is it expensive?

Family-friendly? Casual? Fast-food? Etc.)5. Do you think this is a “GOOD” logo? Why or why not?