intro to social media thring townsend
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TRANSCRIPT
How to juggle jelly-fish(or get started on social networking)
Helen HammondManaging Consultant – Elephant Creative SolutionsMarketing Manager - Wards Solicitors
w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. [email protected]
How does it work?
How can we use it?
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The problem…
The statistics speak for themselves…
Why bother - reason 1
Why bother - reason 2
Why bother - reason 3
• Relax: it’s traditional networking
• Listen -> Talk -> Engage
• It’s not about technology
• It’s about people and communication
Why bother - reason 4
Ad type Enquiry or click through rate
Conversion
Print ads 0.05 - 0.5% 6-7%
Banner ads 0.17 - 0.30% 2.8%
Google AdWords 1-2% 1%
Email campaigns 2-3% 4-5%
Tweets 2-4% 7-8%
The big five
(+ your blog)
… actually, your news might come first
•What can you say in 140 characters?•It’s very “now”•Try and post a tweet once per day•Don’t post TOO often•Say something useful and strategic•Design a background•Ads are coming…•Re-tweet to build relationships •Hootsuite – use to schedule Tweets
Why is Linkedin useful… your profile
Why is Linkedin useful… your profile
Connecting - how not to do it…
Connecting - how not to do it…
Connected… now what?
Connected… now what?
Why is Linkedin useful… groups
Why is Linkedin useful… companies
Why is Linkedin useful… answers
Why is Linkedin useful… search
Why is Linkedin useful… search
Why is Linkedin useful… the extras
The elephant in the room
There’s the theory… now what?
www.elephantcreative.co.uk