intro to youtube creators playbook by muhammad sayed rashad - axeer studio
TRANSCRIPT
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Introduction to YouTube Creators Playbook
By: Muhammad Sayed Rashad – Social Media Manager at Axeer Studio
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According To Social Bakers:
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11 Steps to +100k Subscribers
or
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11 Steps to +100k Subscribers
or
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WHAT ARE WE GOING TO TALK ABOUT?
• Programming
• Optimization
• Community
• Summary
• YouTube Vs. Facebook Videos
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Programming
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What is Programming?
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CAPTIVATE YOUR AUDIENCE
Research shows• First 5-10 Seconds are what holds Viewer to
Continue watching video
Beyond The Veil 14,313,797 Views
في المطار–101أمريكا
1,196,176 Views
Ana Satreen1,103,756 Views
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TYPES OF CTA’S
• Subscribe
• Watch more
• Like/Share/Follow
• Comment
• Other
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REGULAR SCHEDULE & FREQUENCY3
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REGULAR SCHEDULE & FREQUENCY3
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REGULAR SCHEDULE & FREQUENCY
Frequent uploads and other platform engagement.
Keep your feed active. Favorite, like and comment on other videos.
Create trailers or previews.
Timing matters.
Don’t be too locked into your schedule.
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TENT-POLE PROGRAMMING4
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TENT-POLE PROGRAMMING
What are Tent-Pole Events?
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TENT-POLE PROGRAMMING4
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Getting Started • Identify tent-pole events relevant to your audience.
• Develop a programming calendar.
• Capitalize on search trends using appropriate thumbnails and metadata.
• Repackage old videos in new ways.
Assistance• Google Trends
TENT-POLE PROGRAMMING4
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CHECKLIST
1. Captivate Audience
2. CTA’s
3. Regular Schedule
4. Tent-Pole Programming
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Optimization
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What is Optimization ?
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What is the worlds second-largest search engine?
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METADATA5
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METADATA
Strategy: • Optimized
– Titles – Tags – Descriptions for your content.
Why It Works: • Metadata helps YouTube index your content. This is
critical to building views from Search and Suggested Videos.
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METADATA
Title: • Title and thumbnail tell a cohesive story.
• Update video titles so they continue to grab views.
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METADATATags:
Standard tags.
Mix of both general and specific tags.
Keywords from our title in tags, ex: Artist name, Music Name.
Update the metadata on older video’s.
Axeer Studio, Music Videos, etc.
مصر, عربية, موسيقى
Zap Tharwat, إحلم
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Description: • Describe our channel and link to our channel page.
• Drive viewers to subscribe.
• Other episodes or related videos
• Our site and social media presence.
• Buy or Download our Music (Call Tone)
• Lyrics.
METADATA5
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THUMBNAIL OPTIMIZATION6
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THUMBNAIL OPTIMIZATION6
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THUMBNAIL COMPARISON6
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ANNOTATIONS7
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ANNOTATIONS
Promote Your most recent upload
Promote Collaboration videos
CTA for Subscribing
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MAINTAINING CHANNEL FEED
“الزن على الودان أمر من السحر”
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MAINTAINING CHANNEL FEED
For creators who don’t upload every week.
Space out your interactions.
Filler Content
Boosting other videos = Tastemaker Destination.
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YOUTUBE ANALYTICS9
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YOUTUBE ANALYTICS9
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2ND CHECKLIST
5. METADATA
6. Thumbnail Optimization
7. Annotations
8. Maintaining Channel Feed
9. YouTube Analytics
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Community
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What do we mean by Community ?
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BUILD YOUR COMMUNITY10
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BUILD YOUR COMMUNITY10
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BUILD YOUR COMMUNITY
Comments
Recognize
Include “Top Fans”
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COLLABORATION(CROSS-PROMOTION)
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COLLABORATION11
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COLLABORATION11
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COLLABORATION11
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CHECKLIST
10. Build our community
11. Collaborate
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Kaizen
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Summary
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11 STEPS TO +100K SUBSCRIBERS
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YouTube Vs Facebook Videos
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References:
1- YouTube Creators Playbook (Download Link: http://youtube.com/playbook)2- Social Bakers3- Penny Stock4- Concept5.com
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Thank you