introdcution spring-2014
TRANSCRIPT
![Page 1: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/1.jpg)
Business Strategy
An Introduction
![Page 2: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/2.jpg)
Strategy:
I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When;
And How and Where and Who.
— Rudyard Kipling
![Page 3: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/3.jpg)
![Page 4: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/4.jpg)
ComprehensiveMission Statement
Vision
Clear BusinessVision
![Page 5: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/5.jpg)
STRATEGY
????????
WHAT IS IT ACTUALLY !!!
![Page 6: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/6.jpg)
STRATEGY• S = Spot
• T = Trend
• R = Review
• A = Apply
• T = Tactics
• E = Evaluate
• G = Greater
• Y = Yields.
![Page 7: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/7.jpg)
CORPORATE LEVEL
BUSINESS UNIT
LEVEL
FUNCTIONAL
LEVEL
Levels of Management
![Page 8: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/8.jpg)
STAGES OF STRATEGIC MANAGEMENT
STRATEGY FORMULATION
STRATEGY IMPLEMENTATION
STRATEGY EVALUATION
![Page 9: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/9.jpg)
PerformExternal
Audit
PerformInternal
Audit
EstablishLong-TermObjectives
Generate,Evaluate,
SelectStrategies
ImplementStrategies:
Mgmt Issues
ImplementStrategies:Marketing,Fin/Acct,R&D, CIS
Measure &Evaluate
Performance
Vision&
Mission
Comprehensive strategic management model
Strategy Formulation
Strategy Implementation
Strategy Evaluation
![Page 10: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/10.jpg)
Vision
Goals
Corporate Intent
Mission
Objectives
Tactics
![Page 11: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/11.jpg)
External Audit• DEMOGRAPHIC
• ECONOMIC
• ECOLOGICAL
• POLITICAL
• LEGAL
• INFORMATIONAL
• SOCIAL
• TECHNOLOGICAL
Internal Audit• Resources
• Deficiencies
• Value chains
• Core Competencies
• Marketing
• Production
• Finance
• MIS
• R&D
![Page 12: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/12.jpg)
ADJUST&
ADOPT
The Controllable Variable to the Un-Controllable Variables.
Or
It is the adoption with the external environment and Integration of the
internal environment and
![Page 13: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/13.jpg)
Environment
External(Un-Controllable)
Internal(Controllable)
Micro(Industry/Operating/
Tactical)
Macro(General)
DEEP-LIST 5-Forces
Business PortfoliosBusiness FunctionsResources
SWOT Analysis?
![Page 14: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/14.jpg)
Manage The Portfolios
![Page 15: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/15.jpg)
Levels of Management.
FAUJI FOUNDATION
FAUJI
FERTILIZER
FAUJI
CEMENT
FAUJI
CEREALS
Factory
Manager
Manager
Marketing
Manager
HR
Manager
Operations
![Page 16: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/16.jpg)
REVIEW ALL FUNCTIONS
![Page 17: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/17.jpg)
The Strategy-Formulation Analytical Framework
STAGE 1: THE INPUT STAGE
EFE MATRIX CPM IFE
STAGE 2: THE MATCHING STAGE
SWOTMATRIX
SPACE MATRIX
BCGMATRIX
Internal-External(IE) Matrix
Grand StrategyMatrix
STAGE 3: THE DECISION STAGE
Quantitative Strategic Planning Matrix(QSPM)
![Page 18: Introdcution spring-2014](https://reader036.vdocument.in/reader036/viewer/2022062419/55abbf1a1a28ab247f8b45d6/html5/thumbnails/18.jpg)
Remember
An ITERATIVE ProcessWhich adjusts and adapts
The Controllable variables to The Uncontrollable Variables
And is a Never Ending Process