Marketing Presentation

Group MembersAsad Ghazanfer (0069)Daniyal Khan (0047)Malik Umer (0104)Muhammad Mukarram (0010)

OUTLINESLaunching A New ProductCurrent Marketing SituationSWOT AnalysisObjectives and IssuesMarketing StrategiesAction Plan

To make your surface sparkling clean, People use a variety of products which are

expensive as well as not very much effective.

We provide you a product which is cost effective and easy to use & removes germs

& make your surface sparkling clean.

Launching A New Product

Super XSurface Cleaner

&

Germs Killer

Packaging

Multi Surface CleanerDusts and cleans just about everything so easily that you could use it almost every day.

Use it on a number of surfaces including:

How do buyers currently go about buying Surface Cleaner Products?

The product is low involvement product. This is because customer does

not seek much overt information for such products. They are usually

aware of benefits offered and about top brands in the market. The

purchase decision for such products is mostly planned.

Current Marketing Situation

Market Description:• The potential target market of our product is very vast as it

includes segments who invest in cleaning brands as well as segments that purchase insect killers like housewives, etc.

Target Group:• Urban households, restaurants, hotels etc.

Product ReviewIt’s an innovation because it performs three

functions. We can say its “3 in 1”

Floor Cleaner

Germs Killer

Insecticides Repeller

Aims & Objectives

Our aim is to become a worldwide known

product in cleaning brand.

CompetitorsOur competitors are:

Harpic Domex Dettol

SWOT ANALYSIS

Strength

1)Good brand promotion by advertising and other media

2)Good distribution channel that ensures brand presence

3)One of the most popular brand in the cleansing market

4)The Quick dry formula will reduce drying time

Weakness

1) Tough competition means limited market share growth

2) Fake products with similar names affects brand presence

3) Confusion can exist about our brand image

Opportunities

1) Still major market not tapped

2) Should extend in rural market

3) Bring variety in products

Threats1) Local players offering at low

price.

2) Substitutes such as detergents available for cleaning

3) Increase in low cost private labels

Marketing Mix

ProductPricePlacePromotion

ProductClassification

Focuses the needs of wide Household public

3 in 1 quality • Different places • Brand name • Brand logo

Pricing StrategyMarket entry strategyWe will apply the combination of customer oriented pricing

and market penetration strategy, to maximize the segment of potential target market

Our Product Name

Our Product Quantity

Our Product Price

200ml Rs:60

Super X 500ml Rs:99

750ml Rs:135

Competitors Name Competitors Price Competitors Quantity

Harpic 200ml500ml750ml

Rs: 65Rs: 105Rs: 145

Domex 500ml Rs: 125

Dettol 500ml Rs: 124

Competitors Product Price & Quantity

Place• Urban Area• Direct selling• Shops • Super stores

Promotion• Advertising • Sales promotion• Public relation• Personal selling • Direct marketing

Market segmentation

•Process of dividing the market into groups (market segmentation)

•Target marketing is marketing directed toward those groups an organization decides it can serve profitably.

TARGET MARKET SEGMENTATION

Includes segments who invest in Cleaning Brands as well as Insect killers.

TARGET MARKET SEGMENTATION

• Age of buyers (women in the age group 25-50 years)

• Family life cycle-Married with or without children

• Light users (Average usage 1-Later per year)

Types of segmentation

• Geographic segmentation• Demographic segmentation• Psychographic segmentation• Benefit segmentation

DEMOGRAPHICSFocuses on urban scale of usage

PSYCHOGRAPHICGetting rid from the mess of buying three different surface cleaners.

Psychographic segmentation

Getting rid from the mess of buying three

different types of surface cleaners will

motivate the buyers to go for our brand.

Benefit segmentation

Customer’s behavior will be positive toward the product because the company

tried to meet all the desired needs and wants of its customers.

RecommendationWe Recommend

Super X3 in 1

Surface Cleaner