Introducing GMC Inspire

GMC Software Technology September 2011

Customer engagement

A volatile business environment and changing consumer behavior has made engaging customers a difficult and complicated process. “Engaging consumers…will no longer just be about marketing to them, but about connecting and socializing with them.” Deloitte, Consumer 2020, Reading the signs (2011)

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Customer communications

Customer communications act as representatives of a business. They are usually the most frequent face of a company and can be used as a platform for accelerating and maintaining customer engagement. Whether it’s an email, direct mailer, correspondence, or even SMS, customer communications can play a major role in building valuable customer relationships.

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GMC Inspire

• Single platform for all your customer communication needs • Enabling multichannel communications with ease • A reliable solution that customers trust • Supports new thinking and innovation • Making communications work harder to benefit both the

customer and the bottom line

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Delivering results

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ROI in 6 to 9 months, top and bottom line growth

Customer engagement

Increase response rates

Boost operating efficiency

Lower cost of acquisition

Increase cross-sell & upsell

(lifetime value)

Improve loyalty & retention

Build brand advocates

Communication in context

“The ability to help deliver relevant messages, at the right time through the preferred channel, is fundamental to engage with customers today. This is what GMC Inspire is designed to achieve.” Joel Bienvenu, International Data Corporation (IDC), Research Manager

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Communication in context

Increased efficiency & reduced costs

Increased response rates

Customer intimacy, increased loyalty

Relevant message Right time Preferred channel

GMC Inspire platform

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Customer insight

Successful communications start with true customer insight. GMC Inspire unlocks the potential of your customer data, enabling you to deliver communications that have an impact and result in action. “The GMC solution allows us to be more responsive to the needs of our clients, now and in the future.” IFDS, David Hamilton-Brown, Chief Information Officer

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Building customer insight

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Incoming data from CRM, ERP, ECM, business systems

Using social media data

Capturing customer preferences

Corporate memory

Customer communications

GMC Inspire allows enterprise communications to be developed with ease while dynamic design and content management capabilities support creative thinking and ensure total compliance. “With GMC, we are able to offer customers the latest technology in personalization and customization that many of our competitors cannot deliver.” Redi-Mail, Allen Spokane, Vice President of IT

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Connecting the silos

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Operational

Transactional Marketing

Content management

Customer communications act as representatives of your business. This is why GMC Inspire handles them with the highest precision and control ensuring consistent messages, accuracy and brand management. “GMC clearly understood what we were looking for in a software partner to help us build our Content Communication Management System.” Milan Kliska, AIRMILES Reward Program, Associate Director, IT

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Multichannel delivery

GMC Inspire provides built-in multichannel capabilities that produce, optimize and deliver communications through both digital and traditional channels including the web, email, mobile, print and social media “Abilities to create, format and deliver communications across both digital as well as traditional channels, such as those found in GMC Inspire, allow enterprises to benefit from a much more integrated approach to their communication strategy.” Barb Pellow, InfoTrends, Group Director

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One solution, multiple channels: SMS, email, web presentment, print, mobile, fax, social media. Design once, output anywhere: GMC Inspire automatically formats communications for multiple channel delivery. Delivery optimization for digital and print reduces delivery costs and increases operational efficiency. Track and manage production in real time To capture, rectify and report any errors.

Engaging across all channels

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Response management

GMC Inspire enables you to capture, track and manage responses back into your business environment to give greater customer insight, trigger follow-on communications and generate more personalized, relevant communications. “Businesses will need to take a much more active role in shaping the conversation with consumers. Those that do so will in all likelihood be best positioned to seize opportunities in the future.” Deloitte, Consumer 2020, Reading the signs (2011)

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Building two-way conversations

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Capture and track customer response through multiple channels

Feedback management ensures responses are automatically pushed back into the appropriate enterprise systems

Continue the conversation and triggered follow-on communications that are more personalized and relevant

Capture

Feedback Action

Process management & automation

GMC Inspire controls and automates the most complex communication processes. That’s why businesses trust the solution to manage the most critical and sensitive customer communications in the most efficient way. “The GMC solution has enabled us to automate the entire personalization and production process, saving hundreds of hours in programming time and nearly a million dollars in operational costs the first year it was implemented.” Vertrue, Inc., James Frey, VP, Operations & Production Services

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Thank you

Get in touch beinspired@gmc.net www.gmc.net