IntroducingIntroducing

iMediaTekiMediaTek ™™

Interactive Media Interactive Media Technologies, Inc.Technologies, Inc.

October 2005October 2005

What is this all about?What is this all about?

Interactive Interactive MultimediaMultimedia PresentationPresentation Social User ExperienceSocial User Experience

Current MarketCurrent Market iFACEiFACE System System Potential and Existing ClientsPotential and Existing Clients Company ProfileCompany Profile

Interactive Multimedia Interactive Multimedia PresentationPresentation

Different Audio-Visual Media Different Audio-Visual Media are merging.are merging. Live-action vs. AnimationLive-action vs. Animation Linear Stories (Movies) vs. Non-Linear Stories (Movies) vs. Non-

linear Stories (Interactive Games)linear Stories (Interactive Games) Result is Interactive Multimedia Result is Interactive Multimedia

PresentationPresentation

Interactive MediaInteractive Media

Some Other Examples of Some Other Examples of Interactive Media (Interactive Media (iMediaiMedia))Customer/Patron ServicesCustomer/Patron ServicesWeb-based Collaboration and Web-based Collaboration and

CommunicationCommunicationArt ShowsArt ShowsScientific PresentationScientific Presentation

Social User ExperienceSocial User Experience

An Interactive An Interactive EnvironmentEnvironment

Computer Facial Computer Facial AnimationAnimation

Characters in Computer Characters in Computer GamesGames

Current State of the Current State of the IndustryIndustry

Using Standard 3D Graphics Software Using Standard 3D Graphics Software such as Maya and 3DS-Maxsuch as Maya and 3DS-Max

Problems: BehaviourProblems: Behaviour

There is no intelligent software to There is no intelligent software to generate facial actions.generate facial actions.

Artists have to do this painstakingly.Artists have to do this painstakingly.

Problems: PortabilityProblems: Portability

Animations designed for one model can Animations designed for one model can not be applied to another.not be applied to another.

Other ProblemsOther Problems

Limited Limited dynamic actionsdynamic actions and user and user interaction due to need to be pre-interaction due to need to be pre-designeddesigned

Limited Limited programmable programmable componentscomponents to be used in different to be used in different applicationsapplications

Limited hierarchical structure to hide Limited hierarchical structure to hide unnecessary unnecessary detailsdetails of a head model of a head model

Existing ProductsExisting Products Head Model GenerationHead Model Generation

FacialStudioFacialStudio by Di-o-matic, by Di-o-matic, http://www.di-o-matic.comhttp://www.di-o-matic.com// FaceGenFaceGen by Singular Inversion, by Singular Inversion, http://http://www.facegen.comwww.facegen.com// FaceWorksFaceWorks by PuppetWorks, by PuppetWorks,

http://www.puppetworks.comhttp://www.puppetworks.com GenHeadGenHead by Genemation, by Genemation, http://www.genemation.com/http://www.genemation.com/ FaceRobotFaceRobot by Softimage, by Softimage,

http://www.softimage.com/products/face_robot/http://www.softimage.com/products/face_robot/ Facilitate face modeling in general-purpose Facilitate face modeling in general-purpose

software programs but no solution to mentioned software programs but no solution to mentioned problems problems

Existing ProductsExisting Products

Facial ActionsFacial Actions LifeStudioLifeStudio by LifeMode Interactive, by LifeMode Interactive,

http://http://www.lifemi.comwww.lifemi.com// VisageVisage by Visage Technologies, by Visage Technologies,

http://www.visagetechnologies.comhttp://www.visagetechnologies.com They provide only partial solutions They provide only partial solutions

and lack compatibility with new and lack compatibility with new standards such as XML and MPEG-4standards such as XML and MPEG-4

iFACEiFACE

Interactive Face Animation – Interactive Face Animation – Comprehensive EnvironmentComprehensive Environment

A hierarchical A hierarchical GeometryGeometry extended extended with behavioural modules, with behavioural modules, KnowledgeKnowledge, , MoodMood, and , and PersonalityPersonality

Face Multimedia ObjectFace Multimedia Object to to encapsulate all face functionality in encapsulate all face functionality in an intelligent softwarean intelligent software

Hierarchical GeometryHierarchical Geometry

Behavioural ModelBehavioural Model

Software ArchitectureSoftware Architecture

Application Layer (GUI App, Web Page, etc)

Data Layer (Geometry, Behaviour, Media)

Stream Layer (Frame Reader/Writer, Mixer, etc)

Wrapper Layer (Form Controls, ActiveX, etc)

Existing Research ClientsExisting Research Clients

Face Personality Face Personality StudyStudy

COMPSCOMPSStorytelling MasksStorytelling MasksEvolving FacesEvolving Faces

Face PersonalityFace Personality

Define personality in terms of Define personality in terms of Affiliation and Dominance dimensionsAffiliation and Dominance dimensions

Associate visual cues to personality Associate visual cues to personality dimensionsdimensions Head movesHead moves BlinkingBlinking ExpressionsExpressions Gaze directionGaze direction ……

COMPSCOMPS

Online Collaborative EducationOnline Collaborative Education

Storytelling MasksStorytelling Masks

Artists faces telling turning into their Artists faces telling turning into their created masks while telling their stories created masks while telling their stories (BC Parks Department)(BC Parks Department)

Evolving FacesEvolving Faces

Faces of different regions and times Faces of different regions and times talking about Out-of-Africa theorytalking about Out-of-Africa theory

Potential ClientsPotential Clients

Computer GamesComputer Games Telecommunication and Mobile Telecommunication and Mobile

DevicesDevices Web Communication and Online Web Communication and Online

RepresentativesRepresentatives Agents and AvatarsAgents and Avatars SimulationsSimulations

Company ProfileCompany Profile

iMediaTekiMediaTek™™ Interactive Media Interactive Media Technologies, Inc.Technologies, Inc.

MissionMission iMediaTekiMediaTek™™ strives to provide a venue for strives to provide a venue for

development of intelligent socially development of intelligent socially expressive multimedia technologies to expressive multimedia technologies to achieve the next generation interactive achieve the next generation interactive systems.systems.

FoundersFounders Ali AryaAli Arya Steve DiPaolaSteve DiPaola

GoalsGoals

Linking Art, Science and TechnologyLinking Art, Science and Technology Leading Industry RoleLeading Industry Role Advanced ResearchAdvanced Research State-of-the-art DesignState-of-the-art Design Reliable and Efficient DevelopmentReliable and Efficient Development Ethical PracticeEthical Practice

Products and ServicesProducts and Services Face EngineFace Engine

Face-based ApplicationFace-based Application Affective EnvironmentsAffective Environments Interactive MediaInteractive Media