introducing new company page analytics
DESCRIPTION
Introducing new LinkedIn Company Page analytics! Now it's easier than ever for companies, organizations, and institutions to track their Company Page performance and engage the world's professionals in rich and meaningful conversations. Learn more: http://marketing.linkedin.com/company-pages/more-resources/TRANSCRIPT
INTRODUCING NEW COMPANY PAGE ANALYTICS
WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
See how your updates are performing
WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
See how your updates are performing
Identify trends across key metrics
WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
See how your updates are performing
Identify trends across key metrics
Understand more about your followers
LET’S TAKE A CLOSER LOOK
IDENTIFY THE UPDATES THAT DRIVE THE GREATEST SOCIAL ACTIONS
Interactions =
the number of
likes, comments,
and shares
DISCOVER WHICH UPDATES RESONATE WITH YOUR AUDIENCE
Engagement % =
(interactions +
clicks + followers
acquired) ÷
impressions
MONITOR DAILY AND MONTHLY TRENDS
Date Range = Use
the dropdown to
take a closer look at
the time periods most
relevant to you and
your business.
TRACK FOLLOWER GROWTH
Click on Acquired
or Organic
to get a more
detailed view of
your follower trends
GET KEY DEMOGRAPHIC DATA
View follower
stats by seniority,
industry, job
function, region,
company size,
and employee v.
non-employee
SEE HOW YOU COMPARE TO SIMILAR BRANDS
3 tips for improving your company’s metrics
Post at least once a day
Add images, videos, documents to spice up your posts
Learn from what your followers engage with and post more of it!
And be sure to check out
OUR COMPANY PAGES RESOURCE CENTER