introducing real towns - revitalising business. restoring pride. redefining community
TRANSCRIPT
Real Towns is…Real Business. Real People.
Real Communities
Real Towns was born from…
Chipping Norton#GBHighSt Finalists…• Inclusive + holistic• Traditional methods + digital•Web, social media, walking tour app,
virtual tours, email• Town-wide events + participation
Chipping Norton#GBHighSt Finalists…• Runners up in the market town category• “10/10 for innovation”• Identified as best practice beacon
Genuine Community Engagement
• Website - 12,000+ monthly page views• Social media• >6,000 followers• >40,000 weekly reach on Facebook• Overall monthly reach in excess of 300,000!
• Email - almost 600 email subscribers • Local businesses buying-in to walking tour app &
virtual tours
Our Challenge…
Meeting the demands of today’s consumers
• Always connected• Mobile first • Socially connected• Socially influenced but willing influencers• Higher expectations
The Real Towns Solution…
Interactive websites…
Social media…
Real Town Tours…
Virtual Tours…
And not forgetting…• App design & deployment• Graphic design and branding• Public wifi• High St smart technology• And a whole lot more…
iPlace Connected• Provides a healthcheck on a town’s digital status• Simple survey• Report produced• Findings and Recommendations • Help and advice on implementing• Leading to Accreditation
Whole Town Marketing• Digital town marketing plans• Content strategy• Copywriting• Video and photography• Email marketing and print• Blogs, features & news articles• Featured business profiles & interviews
Networking & Events• B2B collaboration• Town-wide events & festivals• Skills training• Seminars and workshops• Holistic + inclusive
Introducing Real Towns…
Real Towns is…Reinvigorating business. Restoring pride.
Redefining community.
