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Introducing SKINOS the Truly Mediterranean Spirit

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Page 1: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Introducing SKINOS the

Truly Mediterranean Spirit

Page 3: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Unique ingredient –mastiha.

Ancient distillation recipe

High taste appeal

Premium packaging

Ideal after dinner drink –digestive effect

Highly Versatile –Mediterranean cocktailing

SKINOS IN A NUTSHELL

Page 4: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

#1 Greek liqueur in the DF and domestic market

Europe: UK, Switzerland, Cyprus, Bulgaria, Germany, France, Italy, Netherlands.

Eurasia: Turkey, Lebanon.

Middle East: UAE

Americas: Canada, USA

Asia / Pacific: Australia, Japan

Duty Free Markets: Greece, Cyprus, Turkey

SKINOS, #1 Greek Liqueur in the

world

Page 5: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS is a global brand that attracts media attention.

SKINOS, GLOBAL REPUTATION

Page 6: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS is a global brand that attracts media attention.

key opinion leaders discover and love SKINOS.

SKINOS, GLOBAL REPUTATION

Page 7: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.

Long known as a truly precious commodity, its life-enhancing properties have been cherished for centuries.

Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.

SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.

SKINOS, THE SPIRIT OF MASTIHA

Page 8: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.

Long known as a truly precious commodity, its life-enhancing properties have been cherished for centuries.

Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.

SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.

THE SPIRIT OF MASTIHA

Page 9: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.

Long known as a truly precious commodity, its life-enhancing properties have been cherished for centuries.

Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.

SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.

THE SPIRIT OF MASTIHA

Page 10: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

For more than 3000 years the people of the fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS.

Long known as a precious commodity, its life-enhancing properties have been cherished for centuries.

Mastiha was the magic ingredient in a spirit which travelled throughout the ancient world, becoming known as deliciously satisfying digestive.

SKINOS continues this tradition and remains the only distilled mastiha spirit in the world.

THE SPIRIT OF MASTIHA

Page 11: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Ancient Greek physicians like Hippocrates, the father of modern medicine, used Mastiha to heal

Roman emperors believed had mystical, medicinal powers

Was honoured as a luxury by the

Byzantine Empire

Restless Genoans exported Mastiha

throughout Europe

In the days of the Ottoman Empire, the finest Mastiha was an exclusive tribute the Sultan.

Only few spirits have heritage to match

SKINOS.

CELEBRATED FOR CENTURIES

Page 12: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS, A UNIQUE TASTE

Mastiha crystals macerate in alcohol for 3 months

Distillation in copper stills to take the distillate of mastiha

The mixture bonds for three months

Each bottle of SKINOS contains 6 to 7 grams of Mastiha

Maceration Distillation Resting Bottling

Page 13: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Mastiha crystals macerateinalcohol for 3 months

Maceration

Page 14: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS, A UNIQUE TASTE

Mastiha crystals maceration in alcohol for 3 months

Distillation in copper stills to take the distillate of matsiha

The mixture bonds for three months

Each bottle of SKINOS contains 6 to 7 grams of Mastiha

Maceration Distillation Resting Bottling

Page 15: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Distillation in copper stills to take the distillate of mastiha

Distillation

Page 16: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS, A UNIQUE TASTE

Mastiha crystals maceration in alcohol for 3 months

Distillation in copper stills to take the distillate of matsiha

The mixture bonds for three months

Each bottle of SKINOS contains 6 to 7 grams of Mastiha

Maceration Distillation Resting Bottling

Page 17: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

RestingThe mixture rests

for three months

Page 18: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS, A UNIQUE TASTE

Mastiha crystals maceration in alcohol for 3 months

Distillation in copper stills to take the distillate of matsiha

The mixture ”rests” for three months

Each bottle of SKINOS contains 6 to 7 grams of Mastiha

Maceration Distillation Resting Bottling

Page 19: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Each bottle of SKINOS contains 6 to 7 grams of Mastiha

Bottling

Page 20: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

THE SKINOS SIGNATURE DRINKS

CLASSIC

CHILLED

SKINOS

& TONIC

SKINOS

SOUR

Page 21: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS is HIGHLY VERSATILE

THE MED

PEPPY

SKINOS SMOKEY

TEARS

SOUTH

OF HEAVEN

Page 22: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS is HIGHLY VERSATILE

SKINOS

FRESH

PikroCELERY

MARTINI

COSMO POLIS

Page 23: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

THE BEACH SHOTS

COROBORANTE

SPICY

Page 24: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS, TARGET MARKETS

Greatly known as an after dinner drink

Party drink, mainly chilled shots & summer cocktails

A very versatile exotic ingredient

High taste appeal, greatly enjoyed at home

Greek

East

Mediterranean

Gastronomy

Beach

Summer

Places

Mixology

Bars & ClubsHard

Liquor

Stores

Page 25: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Largest International Bartenders’ competition with Mediterranean theme.

2016, the sixth year of competition

Simone Caporale and Steve Schneider were members of the judging committee for 2014 and 2015

For 2015, 240 bartenders participated from 6 different countries.

Final event held in Athens, first prize, participation in Tales of the Cocktail.

MEDITERRANEAN COCKTAILS CHALLENGE

Page 26: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Highly acclaimed professional, one of the top Greek Bartenders

Travels across the world to disseminate the SKINOS saga:

Major activation:

Trade & Media events,

Bar to bar training,

Special tasting events.

INTERNATIONAL BRAND AMBASSADOR

Page 27: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

VALUE ADDED PACKS

Page 28: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

GIFT BOX PACKS PRINT CAMPAIGN

Page 30: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Efharisto !!!

Page 31: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Selling SKINOS in USSurvival Kit

Page 32: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

MAPPING YOUR MARKETS

This is the low hanging fruit

Party drink, Mediterranean cocktails

A very versatile exotic ingredient

You will be amazed how many similar products

Identify the

Greek& East

Mediterranean

pockets

Show

the

mixologists

Hard

Liquor

Stores

Follow

the

specialties

Go after

the

waterside

Summer

places

Page 33: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Identify the

Greek& East

Mediterranean

pockets

Page 34: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Identify the

Greek& East

Mediterranean

pockets

Page 35: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

MAPPING YOUR MARKETS

This is the low hanging fruit

Party drink, Mediterranean cocktails

A very versatile exotic ingredient

You will be amazed how many similar products

Identify the

Greek& East

Mediterranean

pockets

Show

the

mixologists

Follow

the

specialties

Go after

the

waterside

Summer

places

Page 36: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Go after

the

waterside

Summer

places

Page 37: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

MAPPING YOUR MARKETS

This is the low hanging fruit

Party drink, Mediterranean cocktails

A very versatile exotic ingredient

You will be amazed how many similar products

Identify the

Greek& East

Mediterranean

pockets

Show

the

mixologists

Hard

Liquor

Stores

Follow

the

specialties

Go after

the

waterside

Summer

places

Page 38: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Show

the

mixologists

Page 39: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

MAPPING YOUR MARKETS

This is the low hanging fruit

Party drink, Mediterranean cocktails

A very versatile exotic ingredient

You will be amazed how many similar products

Identify the

Greek& East

Mediterranean

pockets

Show

the

mixologists

Hard

Liquor

Stores

Follow

the

specialties

Go after

the

waterside

Summer

places

Page 40: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

Hard

Liquor

Stores

Follow

the

specialties

Page 41: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS
Page 42: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

DESCRIBING SKINOS

Greek (herbal) spirit

Unique ingredient, Mastiha

The Agave of Mediterranean , 3000 year history, Medicinal properties

Tastes like no other - Reminds a sweeter version of gin Piney earthy nose, refreshing/cleansing feel,

undernotes of root vegetables; carrot, cucumber, limey feel

long finish

After dinner ice cold shots, great aperitif on ice or long drink

Party shot by the beachThe Jaiger of the summer

High versatility, Mediterranean cocktails

Page 43: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS vs OTHER MASTIHAS

Skinos Tastes BestSkinos is the only MASTIHA distillate – all other are made with the use of essences & mastiha sub products

Only SKINOS works on cocktailsSkinos has as half as sugar levels vs. all other, longer finish, more character

Skinos is #1 Mastiha in the world (and Greek liqueur in the world)

All other have either non or minimum presence in Greece & abroad.

Page 44: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

SKINOS is THE ONLY MASTIHA DISTILLATE

Homericon, made in Greece

Fos, made in Greece, active in FL YA, made

in NY

Loukatos, made in Greee

Page 45: Introducing SKINOS the Truly Mediterranean Spirit · fragrant, beautiful island of Chios in the Aegean have been gathering the tears from the mastiha tree, known with the name SKINOS

pali efharisto !!!(thanks again)

https://www.youtube.com/watch?v=bwEgZLC-WNI