introducing social media to the american bar association
DESCRIPTION
TRANSCRIPT
![Page 1: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/1.jpg)
Social Networking 101Prepared for the Division of Media Relations and Communication ServicesPresented by Tamiko M. Lee
![Page 2: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/2.jpg)
What are social networks?
• Online communities of people who share the same interests, activities or otherwise.
• Social networks a form of social media, defines the coming together of social networks, wikis and other collaborative or participatory media
![Page 3: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/3.jpg)
Exercise
![Page 4: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/4.jpg)
Differences Between Social Media and Traditional Media• Reach • Accessibility • Permanence• Usability• Recency
![Page 5: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/5.jpg)
Social Media and MRCS
• Enhance lines of communication • Reporters
–Serve as resource–Position ABA as “go to” for legal experts
• Members and non-member lawyers–Provide information on ABA events–Listen
• General public–Position ABA as the authority on the legal
profession–Champion for access to justice
![Page 6: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/6.jpg)
Reporters and Social Media
• 70% of reporters used social media sites for research in 2009, compared to 41% in 2008
• 69% refer to company Web sites• 51% use Wikipedia• 48% use You Tube• 47% use Twitter or similar sites
According to Cision, they use it for finding experts, research, new story ideas and more.
![Page 7: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/7.jpg)
Lawyers and Social Media
• More than 70% belong to a social networking site
• Majority of lawyers who participate in social media do so more than once a week
• Only 6% microblog (Twitter, etc)• 70% of those who do, participate at least
once a week
Lawyers use social media to research their cases, to exchange ideas/virtually network, referrals, and more.
![Page 8: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/8.jpg)
General Public and Social Media
• 46% of online adults use a social networking site such as Facebook or LinkedIn, up from 8% in 2005
• 79% of American adults used the Internet in 2009• 45% of social network users have a college or advanced
degree• 75% of Internet users view online video
Overall, 72% say new media raises their awareness to non profit causes and nearly 8 in 10 Americans think non profits should use social media to raise money and awareness for causes.
![Page 9: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/9.jpg)
Social Media Channels - Facebook• More than 350 million active users• More than 700,000 active businesses • Fastest growing social network
![Page 10: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/10.jpg)
Social Media Channels – Facebook
• Useso Facebook non-profit fan page or group
Examples: American Medical Association American Society for Clinical Pathology American Student Dental Association
• Additional form of communication News releases• Pitch stories• Position as a resource • Link to ABA Now content• Information on CLE programs, awards and more
![Page 11: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/11.jpg)
Social Media Channels – YouTube • 300 million users per month• 3.5 million daily visitors• Top site for videos on the Web• Fourth most visited site on the Web
![Page 12: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/12.jpg)
Social Media Channels – YouTube • Uses
• Organization “channel”• Examples
• American Medical Association• American Association of Endodontists• American Society for Clinical Pathologists• Association Forum of Chicagoland
• Additional form of communication– Program footage
![Page 13: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/13.jpg)
Social Media Channels – Twitter
• 18 million registered users in 2009, up from 6 million in 2008; 26 million projected for 2010
• 4.43 million monthly visitors• More than one billion “tweets” since site’s launch• 40% of its users are between ages 35 – 44
![Page 14: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/14.jpg)
Social Media Channels – Twitter
•Uses– Tweet news releases, story links, CLE program
information and more• Examples
–American Medical Association–Chicago Dental Society–North Mason Chamber of Commerce–American Academy of Physician Assistants
![Page 15: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/15.jpg)
Why is a Social Media Policy Necessary?• Develop consistent message(s) to be
delivered across various social media platforms
• Identify how social media supports the ABA’s overall communication efforts
• Outline expectations• Establish guidelines for MRCS social media
communication
![Page 16: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/16.jpg)
Next Steps
• Establish social media team• Define goals• Develop social media policy
recommendation• Implement social media plan and policy
![Page 17: Introducing Social Media to the American Bar Association](https://reader036.vdocument.in/reader036/viewer/2022081602/553b8c34550346b1468b45ca/html5/thumbnails/17.jpg)
Questions?