Introducing the Jigsaw Developer Network

Aaron Miller: salesforce.com

Developers

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65% of titles incorrect

42% of addresses incorrect

43% of phone numbers incorrect

37% of email addresses incorrect

*Coe, John M. “B2B Data Decay – The Untold Story.” Sales & Marketing Institute. 2002 http://www.b2bmarketing.com.

2009 2010

70% of Contact Data Outdatedafter 12 Months*

Most CRM Data is Out-of-date and Incomplete

Largest, Most Accurate Database: 23 million+ B2B contacts

Crowd-sourced business data: 1 million+ community adds 36,000 new contacts per day

Real-time updates: Community updates 12,000 contacts per day1,800 companies per day

“The Crowd”

Crowd-sourcing

REGISTRATION & SITE DEMO

API Action API Resource

Search Find companies searchCompany

Find contacts searchContacts

Get Get company details companies

Get contact details contacts

partnerContacts

Simple RESTful API

departments

updatedSince

orderBy

zipCode

areaCode

name

industry

state

firstname metroArea

websiteType

revenue

subIndustrylastname

companyName

email

title

employees

levels

country

ownership

fortuneRank

offset

pageSize

Dozens of search keys

updatedSince

zipCode

map link

Ixcitable (Jigsaw on iPhone) DEMO

CTO & Founder

Stephen W. Oachs

What is VisiStat®?

• VisiStat is a real-time, SaaS based, bundled, solution for

marketing and lead analytics

• VisiStat is the marketing persons best friend and the sales

persons secret weapon

• VisiStat provides these services to over 34,000 customers

across the SMB/SME space

Marketing Tracking with AdCaM

• AdCaM® delivers a complete “after the click” recap of your

PPC, banner, etc, performance

Anonymous Lead Capture

• LeadCaster® provides in-depth information about

companies that visitor your Website, even if they don’t

initiate contact.

The VisiStat EcoSystem

AdCaMMarketing Analytics

LeadCasterAnonymous Lead Capture

VisiStatAdvanced Analytics Engine

Visitors From the Web

• 3% Identify themselves

• 97% Never inquire

Completing the Funnel

100%Discovery

LeadCaster/Jigsaw Snapshot

API

Warm Lead Push to Salesforce

API

+API

The Jigsaw API Connection

• Initial call for company information

$apiurl =

'https://www.jigsaw.com/rest/searchCompany.json?

token=x&name=' . $CompName .

'&offset=0&pageSize=25';

• Secondary API call for contact teaser data

$apiurl =

'https://www.jigsaw.com/rest/searchContact.json?

token=x&companyId=' . $companyId;

The Salesforce API Connection

• Push Lead Data to CRM

# $req values are bundled and urlencoded from VisiStat and Jigsaw

API

$header = "POST /servlet/servlet.WebToLead?encoding=UTF-8

HTTP/1.0\r\n";

$header .= "Content-Type: application/x-www-form-urlencoded\r\n";

$header .= "Host: www.salesforce.com\r\n";

$header .= "Content-Length: " . strlen($req) . "\r\n\r\n";

$fp = fsockopen ('www.salesforce.com', 80, $errno, $errstr, 30);

Lead Timing – solid foundation

• Time it takes to identify a visitor, pull contact information

from Jigsaw API and push lead to Salesforce :

.8 seconds

The Value Proposition

• Complete understanding of how Web marketing is driving

Web leads/sales

• Real-Time identification of Web visitors with contact

information and detail analytical insight

• Lead delivery to CRM to close the sale

DEMO

Founder

Mike Corneille

Field & Channel Marketing

Platform for finding, customizing and

ordering marketing campaigns

Over 90,000 registered users

Thousands of customized cross-

media campaigns executed annually

Campaigns include email, direct

mail, microsites, telemarketing,

downloads, sales collateral and

event support materials, co-op, MDF

and compliance tracking

Thousands of Partners & Sales Reps

Corporate & Channel Marketing

Thousands of Partners & Sales Reps

Corporate & Channel Marketing

Printers & letter Shops

List Providers

Fulfillment

Offline Service

Providers

Sites & Email

Co-op, MDF & Payment

Processing

Campaign Customizatio

n

Our Functionality– Live selections, counts & pricing

– Instant download of purchased list

– Integrated payment & workflow

Jigsaw API– Fast, clean REST HTTP interface

– Clever sampling of list data

– Great documentation & support

– Can pull people & companies by ID

DEMO

Detailed Activity Reporting for Everyone

Beyond Purchasing Marketing Lists… Beyond CRM…

What can you build with…

– Stable identifier for companies and people

– Free company data

– Tangential relationships

Introducing the Jigsaw Developer Network

Q & A

StephenVisiStat

MikeMarketingBridge

Aaronsalesforce.com

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