introducing the new linkedin sales navigator
TRANSCRIPT
Introducing: The New LinkedIn Sales Navigator
©2014 LinkedIn Corporation. All Rights Reserved.
A stand-alone solution designed for sales professionals that allows
you to focus on the right people and companies,
stay informed of key updates,
and build trust with
prospects and customers.
Build relationships with the right people
from a pool of 300+ million professionals.
©2014 LinkedIn Corporation. All Rights Reserved.
The buying process has changed
76% 5.4
Buyers want to trust
their vendor: 76%
prefer a vendor
recommended by
their network
The average
buying decision
now involves
5.4 people
B2B buyers use
social media during
evaluation: 75% use
it to be more
informed on vendors
©2014 LinkedIn Corporation. All Rights Reserved.
Corporate Executive Board 2013 – Winning the Consensus Purchase
IBM Buyer’s Preference Study 2011
IDC 2014 – Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience
75%
You need to be…
Trusted
by your prospects
and customers
Informed
of key updates at your
target accounts
Focused
on the right people
and companies
©2014 LinkedIn Corporation. All Rights Reserved.
Welcome to the social selling era.
©2014 LinkedIn Corporation. All Rights Reserved.
Focused on the right people and companies Tap into the power of LinkedIn with an experience optimized for
sales professionals
50% of buyers don’t
respond to sales
professionals when
they aren’t the right
person to contact
about new business
©2014 LinkedIn Corporation. All Rights Reserved.
Informed on key updates at your target accounts Get real-time alerts about decision makers in your target
companies, functions, or geographies.
86% of buyers
would engage with
sales professionals
if they provided
insights or
knowledge about
the industry
©2014 LinkedIn Corporation. All Rights Reserved.
Trusted by your prospects and customers Use your company’s network to uncover the best way to get
introduced
.
Some 90% of C-level
executives never
respond to cold
contacts.
Prove your credibility
with a personal
introduction.
©2014 LinkedIn Corporation. All Rights Reserved.
The New LinkedIn Sales Navigator
©2014 LinkedIn Corporation. All Rights Reserved.
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