introducing the reputationwar 2015 conference
DESCRIPTION
Presentation of the 3rd edition of the ReputationWar International conference to be held in Paris on January 16th, 2015TRANSCRIPT
An international conference of reference on the latest challenges of reputation management in a digital world
Christophe Ginisty [email protected]
The Concept Reputa'onWar is an interna'onal conference that addresses the challenges of reputa'on management in a digital world within the social and human angle (sociology, anthropoplogy, psychology…). It is yearly event organized in Paris every January. The objec'ves are to raise the debate on the importance of people’s behaviors in reputa'on management and to get a higher view on the social media revolu'on. Reputa'onWar has no equivalent in the world and can represent a unique opportunity to be posi'oned at the forefront of these very hot ques'ons: lately, DeloiIe published a survey poin'ng that the reputa'on risk was quoted as the #1 thread for business leaders.
The Creator • Christophe Ginisty
– International Digital Influence Specialist – Founder of paris Based Rumeur Publique
(1988-2011) – Deputy Managing Director EMEA and European
Digital Evangelist at Edelman (2011-2012) – 2013 President of the International Public Relations
Association (IPRA) – Author of the essay« Allons enfants de
l’Internet ! » (2010 – Diateino) – Founder of the NGO « Internet sans Frontières » – Professor of lobbying and Digital Influence Strategy – Blogger : http://www.ginisty.com
1st Edition • 11 Jan 2013 – 250 delegates
29%
27% 15%
9%
7%
13% In-‐house communica'on directors/managers
Communica'ons agency leaders
Bloggers, influencers, analysts
Communica'ons agency staff members
Journalists
1st Edition
1st Edition • Speakers… 1/2
– Christian Harbulot, Director of Ecole de guerre économique (school of economic war),
– Helio Fred Garcia, author, crisis communication specialist
– Tom Liacas, former activist, digital strategist, – Jean-Noël Pénichon, Director of New
Technologies for McDonald’s Europe – Benoît Raphaël, social media expert – Brian Solis, auteur, founder Altimeter Group – Tom Contiliano, Bloomberg – Henry Peyret, Forrester Research,
1st Edition • Speakers… 2/2
– Arnaud Roy, Chief Marketing Officer, Augure, – Alexis Bernard, Social Media Manager at SNCF, – Guilhem Fouetillou, co-founder of Linkfluence, – Camille Bockel, Recruitment Communication
Manager, Axa – Hugues Werth, Marketing Director, Linkedin, – Benjamin des Gachons, Campaign Director at
Change.org – Najat Vallaud-Belkacem, French Minister of
Women’s rights
1st Edition • Partners
PART
NER
S 20
13
1st Edition • Social media coverage
2nd Edition • 17 Jan 2014 at Théâtre des Variétés
– 350 people • 60% : in-house communiations professionals • 22% : Communications and Marketing Agency Directors • 12% : Journalists and influencers • 3% : Solutions providers • 3% : Students
2nd Edition • Speakers… 1/2
– Gérald Bronner, Soiologist, author – Hisham Zaazou, Egyptian Minister of Tourism – Guillaume Brossard, co-founder of Hoax Buster – Bruno Jeanbart, OpinionWay – Eric Walter, Secretary General of Hadopi – Philippe Spanghero, Former Professional Rugby Player – Henri Verdier, Director of Etalab, author, – Jacques-Emmanuel Saulnier, Director of
communication and official speaker at Group Total – François-Brice Hincker, Communications Director at
Fondation Vinci Autoroutes
2nd Edition • Speakers… 2/2
– Julien Villeret, Communication Director, SFR – Denis Pingaud, Author – Nathalie Nadaud-Albertini, Sociologist – Kenza Braiga, Journalist, Author – Robert Phillips, Author, Founder of Jericho
Chambers – Paul Hilder, Vice President Change.org – Audrey Bourolleau, General Delegate at Vin &
Société – Alexandre Boucherot, Founder of Ulule.com – Morvan Boury, Digital Marketing Director, Le Nouvel
Observateur Group
2nd Edition • Institutional partners
2nd Edition • Partners
2nd Edition • Social Media Coverage
2015 Edition
3rd Edition • Friday, Jan 16th 2015 • Théâtre des Variétés • Umbrella theme (TBC) : « Game changer »
– Focus on cases where social web has allowed to change things dramatically. We will insist on the positive transformative power on the reputation of people, brands, organizations, countries.
– Focus on positive examples in order to demonstrate that there is not only bad people and bad comments on social networks (no denying there are, but there is also a lot of positive energy)
– Communications objective: minimize the negative effect of the term “war” in the conference title
3rd Edition • Same model as last year: keynote speeches mainly
– 20 minutes presentations – Keynote addresses with no slideshow (when possible) – Battles: two speakers and a moderator
– No round tables
• Speakers – An even more international event with speakers coming from
different regions in the world – Speakers will be authors, government leaders, communications
directors, experts, key actors (no speaker from communications agencies)
3rd Edition • An affordable delegate fee
– 350€ for the whole day instead of 490€ in 2014 (-28%) in order to attract more people from the middle management of large organizations.
– An attractive early bird deal: 195€ available until 30/09/2014 – 95€ for the unemployed people, 75€ for students
3rd Edition • Objectives :
– > 500 delegates – 40%: in-house communications and marketing directors/
managers
– 25% marketing and communications agency leaders – 20% international delegates – 10% journalists and influencers
• Scheduled announcements – Launch of the RW Social Club
– Workshop calendar – International conferences program
3rd Edition • Parners
– Still in partnership with the International Public Relations Association (IPRA)
– Same Institutional partners as 2014 – Growth of media partnerships
• Extension – Content production to leverage the interest around the coming
presentations: Q4 2014
• Opportunity – Contact us for sponsor packages
Thank you for your attention.