introducing to online & digital advertising in 5 steps
TRANSCRIPT
First of all Lemme introduce my self in 5 sentences
@rahmaut
It’s all about
Content is the KING
BUT
The Distribu@on is The Kong
Targe&ng The Right Audience
Age Gender
Interest Time
Loca@on Technology
Owned Media
Website Facebook TwiIer Instagram Mobile Apps
Paid Media
Facebook TwiIer Promoted
Influencer
Google Display Network SEM/Adwords
Na@ve Ads
Endorsement
Banner/Advertorial on other Web
LINE/KakaoTalk/WeChaI
SMS/MMS Ads Inters@@al Ads
E-‐mail Blast
Measurement
Impression Click Visit Par@cipants Engagement
Like/Follow Database Gained Database Gained Sales*
How to bake the strategy
1. Research to get the 5 things above 2. Define the communica@on objec@ve
3. Find the right channel 4. Iden@fy boundaries 5. Decide crea@ve implementa@on
Kadang kita jadi ujung tombak
Kadang cuman jadi peran figuran
Gada yang salah. Bagi peran ajee.
A I S A S
AIen@on Interest Search Ac@on Share
Dentsu Model
Relate
AIract
Engage Retain
Learn
Online Brand Building Model Robin S. Cleveland, Building Successful Brands on The Internet
Study Case
LG NutriFridge Sony Vaio Pocari Sweat Polo Kapal Api
Thank youuu xD