introducing. two options for replacing conventional with conscious items: full display of conscious...
TRANSCRIPT
Introducing
Two options for replacing conventional with conscious items:
• Full display of conscious products on unit crafted from salvaged materials
• Swapping select products on the current shelves
Display shelves would have great messaging about “why” students might want to try these products.
Excel lists to include product alternatives and UNFI item numbers
and / or
Recommendations
Energy Shots
• Current option: 5 Hour Energy
• Better option: Guayaki Yerba Mate
Why?
• Non GMO, Fair Trade product with whole body supporting ingredients: yerba mate, ginger, himalayan crystal salt, acerola cherry
• 5 Hour Energy contains taurine, a synthetic caffeine
Nutrition Bars
• Current: Orchard Bar
• Better option: Kit Bar
Why?
• Clif’s Kit Bars are Organic, Non GMO, dairy free product with only 5 ingredients: Organic Dates, Organic Almonds, Organic Barberries, Organic Bilberries, Sea Salt
• Orchard Bar: GMO ingredients and added sugar
Salty Snack
• Current: Boulder, Ritz
• Better option: RW Garcia, Late July
Why?
• RW Garcia : Organic ingredients, no preservatives, NonGMO Corn, Wheat and Gluten Free
• Late July: Organic, NonGMO ingredients
• Other suggestions: Wild Harvest Organic Wheat Thins replaces Wheat Thins, Sunridge Farms and Woodstock replaces Trail Mix/Nuts
Cleaning
• Current: Clorox, Windex, OFF
• Better options: Seventh Generation,
EO Products
Why?
• Cleaning products contain many toxins that are often not labeled but there are great options
• EO vs Wet Ones• Seventh Generation vs Clorox wipes• Seventh Generation non-chlorine bleach vs Clorox• Seventh Generation Glass Cleaner vs Windex• Natural Value Biodegradable Bags vs Glad• Burt's Bees Herbal Insect Repellent vs OFF• (Deet is a neuro toxin)• Seventh Generation Dryer Sheets vs Bounce• Earth Friendly EcoBreze vs Febreze• Green Shield Organic Fabric Softener vs Downey• Seventh Generation Recycled Towels vs conventional
brand
Beverages
• Current: Red Bull, Monster
• Better option: Guayaki Yerba Mate, Sambazon Energy
Why?
• Organic, Non GMO, Fair Trade products that offer the sustained natural energy of superfoods yerba mate and acai
• Energy drinks contain synthetic caffeine that do not provide optimal support for the entire body
Body Care
• Current: Colgate, St. Ives
• Better option: Dr. Bronner’s, Aubrey, Desert Essence
Why?
• 89% of the ingredients in conventional body care products have never been tested for safety
• Companies like Dr. Bronner’s, Aubrey, Acure, Desert Essence use certified organic ingredients
• Other suggestions: Dr.Bronner's or Aubrey Shaving Cream, Aubrey Deodorant, Acure/Aubrey/Desert Essence Shampoo, Conditioner and Body Lotion, Natracare Tampons and Pads, Jason/DE Toothpaste
Next Steps
• Conscious Collection display piece
• Custom Planogram
• Info boards + take away cards about “why” conscious choices
• Launch schedule including sampling event
• Year round calendar of events