introducing user experience monitoring
TRANSCRIPT
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Introducing User Experience MonitoringDaniel KhanTechnology Strategist @Dynatrace
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Who monitors your site 24/7 already?
Who knows first when your site performs badly?
Who will penalize you for bad user experience?
2010
2015
http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483
Future
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Bounce Rate
Speed Usability
Mobile?
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Bounce Rate
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Speed
Usability & Mobile-Friendliness
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Monitoring the Monitor
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Differences in bot behavior
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Looked at single pages that were slow
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The Spiral of Death
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Slow Response Times
Page Errors
Bad Usability
Decreased Sales
Increased Bounce Rates
Decreased Number of Visitors
Bad Search Engine Rank
Frustrated Users
Bad Press and Feedback
Increased Support / Maintenance
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Add to Cart BROKEN
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How to measure satisfaction?Introducing the User Experience Index
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User Experience Index
Satisfied Tolerating Frustrated
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Ingredient #1: APDEX
0 2.0s 8.0s(4 x 2.0s)
Satisfied
Tolerating Frustrated
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Ingredient #2: Errors
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Ingredient #3: User Behavior & Context
Last Action is the Key Indicator
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Ingredient #4: User Environment
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User Experience Index
APDEX Errors
User BehaviorUser Environment
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UEM in Action
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Q & ADaniel Khan@dkhanBlog: http://bit.ly/1Li53zP