Watts Co. Ltd. International Business Department

Introducing Watts’s Overseas Business

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We, Watts group are operating more than 100 shops around the world,

with fine support by our International Business Department.

We introduce you variety of business operating routes, such as directly

managed stores, Franchise stores and wholesalings.

With the theme “ 100 yen shop for your Everyday Life” , we are providing

delightful items and creating comfortable atmosphere for customers.

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Introduction

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Seeking customer satisfaction

The Watts Group is a wholesaler and a retailer selling daily necessities and household goods in the country and abroad. We mainly operate the 100 yen shops named ‘Watts’, ‘Watts with’, ‘meets’ and ‘silk’ here in Japan.

The majority of our shops are small in size and carry 6,000 – 7,000 items narrowed down to highly in-demand products.

We aim at the unique business model which can make a profit with a small-scale store. And we invest this profit to develop new products.

We are also aggressively concentrating on other businesses besides 100-Yen shops which are “Buona Vita”, “Søstrene Grene” (operated by our joint venture) in Japan and “KOMONOYA” abroad.

We, the Watts Group, strive every day to maximize customer satisfaction all over the world.

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Brands 100-Yen shop in Japan

Overseas Other brands in Japan

‣ “Amano” is the company which importsand wholesales European taste lifestylegoods.

‣ “Buona Vita” (‘comfortable life’ in Italian)

sells natural taste lifestyle products .

‣We have three brands for 100-Yen shop; “Watts”, ‘Watts with’, “meets.”

and “silk”.

We launched a new 100-Yen Shop brand named “Watts” as same as our

company name in February 2015, and have restructured our business

model to enable to create a new added-value. The new brand “Watts”

has expanded its product lineup to make everyone’s life more stylish and

has changed the shop’s layout to attract more customers. From now on,

we will renovate existing shops to “Watts” gradually.

‣ “KOMONOYA” is our variety shop selling goods at a flat price in

Southeast Asia and Peru.

‣ “小物家园 (KOMONOKAEN)" is our variety shop

selling goods at a flat price in China.

‣ “Søstrene Grene” is a life-style goods

shop offering North European items

operated by our joint venture.

‣ "Real" is a discount shop providing all kinds of everyday items.

1-1. Specialty ① － Products to meet customer's needs －

• We design stores by our own layout theory (shop for easy to see, easy to buy)

• Our designed stores are favored by wide age range of customers.

• Our large variety of product line up, life consumables, stationaries, interior items and so on are making customers satisfied well.

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• Our Private brand "Watts select" is popular among customers.

It provides mainly consumables.

～ Opinions from customers sent to us ～

Even small shops have good quality.

There are things that are not in other 100 yen shops.

A good selection of items.

Quick to find what we are looking for. ···etc

1-2. Specialty ② － Private Brand “Watts Select” for customer's needs －

Best Sellings

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We offer approx. 18,000 items from around 70 categories: Cleaning Goods, Laundry Goods, Deodorant beads, Sanitary care, Towel, Kitchen utensils, Housewares, Stationery, Health and Beauty, Toys, and Pet items, etc.

General Merchandise

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General Merchandise

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“KOMONOYA” and “小物家园 (KOMONOKAEN)” are our brands for overseas stores, which mean “a variety shop” in Japanese. We propose “comfortable life with sophisticated Japanese items”.

Brand Strategy for Overseas business

KOMONOYA stores overseas

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Contact Us

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