Upload File

introduction

48
INTRODUCTION You live in a digital age Average American relies on more than 250 computers per day According to Time magazine, 14% of cell phone users stopped having sex to take a phone call 50 of the 2006 Fortune 500 companies were IT companies Dell Computer is one of them – it was started in 1984 and now has 65,000 employees worldwide

Upload: colton

Post on 05-Jan-2016

38 views

Category:

Documents


3 download

Report

Tags:

DESCRIPTION

INTRODUCTION. You live in a digital age Average American relies on more than 250 computers per day According to Time magazine, 14% of cell phone users stopped having sex to take a phone call 50 of the 2006 Fortune 500 companies were IT companies - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: INTRODUCTION

INTRODUCTION

You live in a digital age Average American relies on more than 250

computers per day According to Time magazine, 14% of cell phone

users stopped having sex to take a phone call 50 of the 2006 Fortune 500 companies were IT

companies Dell Computer is one of them – it was started in

1984 and now has 65,000 employees worldwide

Page 2: INTRODUCTION

Welcome-MIS 7111

Brian Harrington [email protected]

Page 3: INTRODUCTION

MANAGEMENT INFORMATION SYSTEMS MIS – planning for, development,

management, and use of IT tools to help people perform all tasks related to information processing and management

Three key resources in MIS1. Information

2. People

3. Information technology

Page 4: INTRODUCTION

Information Technology

Page 5: INTRODUCTION

Michael Porter and Entourage

http://www.youtube.com/watch?v=mYF2_FBCvXw

Page 6: INTRODUCTION

PORTER’S FIVE FORCES MODEL The Five Forces Model helps business

people understand the relative attractiveness of an industry and the industry’s competitive pressures in terms of

1. Buyer power

2. Supplier power

3. Threat of substitute products or services

4. Threat of new entrants

5. Rivalry among existing competitors

Page 7: INTRODUCTION

PORTER’S FIVE FORCES MODEL

Page 8: INTRODUCTION

Buyer Power

Buyer power – high when buyers have many choices and low when their choices are few

Competitive advantages are created to get buyers to stay with a given company

NetFlix – set up and maintain your movie list United Airlines – frequent flyer program Apple iTunes – buy/manage your music Dell – customize a computer purchase

Page 9: INTRODUCTION

Buyer Power

Competitive advantage – providing a product or service in a way that customers value more than what the competition is able to do

First-mover advantage – significant impact on gaining market share by being the first to market with a competitive advantage

All competitive advantages are fleeting E.G., all airlines now have frequent flyer

programs

Page 10: INTRODUCTION

Supplier Power

Supplier power – high when buyers have few choices and low when choices are many

The opposite of buyer power

Page 11: INTRODUCTION

Threat of Substitute Products and Services Threat of substitute products and services –

high when there are many alternatives for buyers and low when there are few alternatives

Switching costs can reduce this threat Switching cost – a cost that makes buyers

reluctant to switch to another product/service Long-term contract with financial penalty Great service Personalized products based on purchase history

Page 12: INTRODUCTION

Threat of New Entrants

Threat of new entrants – high when it is easy for competitors to enter the market and low when entry barriers are significant

Entry barrier – product or service feature that customers have come to expect and that must be offered by an entering organization

Banking – ATMs, online bill pay, etc

Page 13: INTRODUCTION

Rivalry Among Existing Competitors Rivalry among existing competitors – high

when competition is fierce and low when competition is more complacent

General trend is toward more competition in almost all industries

IT has certainly intensified competition in all sectors of business

Page 14: INTRODUCTION

PORTER’S THREE GENERIC STRATEGIES Porter identified 3

generic business strategies for beating the competition

1. Overall cost leadership

2. Differentiation

3. Focus

Page 15: INTRODUCTION

Overall Cost Leadership

Overall cost leadership – offering the same or better quality product or service at a price that is less than what any of the competition is able to do

Wal-Mart (Always Low Prices, Every Day Low Prices)

Dell – a computer the way you want it at an affordable price

Hyundai and Kia – reliable low-cost cars Grocery stores – high-volume, low-margin

Page 16: INTRODUCTION

Differentiation

Differentiation – offering a product or service that is perceived as being “unique” in the marketplace

Hummer – Like Nothing Else Audi and Michelin – safety Whole Foods – high-end grocery store

Page 17: INTRODUCTION

Focus

Focus – focusing on offering products or services

To a particular segment or buyer group Within a segment of a product line To a specific geographic market

Examples Restaurants Physician offices Legal offices

Page 18: INTRODUCTION

The Delta Model - Three Distinct Strategic Options

System Lock-InSystem EconomicsMonopolistic Power

Total Customer SolutionsCustomer EconomicsCooperation

Best ProductProduct EconomicsRivalry

Ex: SouthwestEx: iPod

Google-Adwords

Page 19: INTRODUCTION

The Triangle: Options for Strategic Positioning

System Lock-In

Total CustomerSolutions

BestProduct

Proprietary StandardMicrosoft, Intel

Low Cost

Dominant ExchangeeBay, Yellow Pages

Horizontal BreadthAccenture

Exclusive Channel

DifferentiationRedefining theCustomer Relationship

Netflix

CustomerIntegration

EDS

Page 20: INTRODUCTION

VALUE-CHAIN ANALYSIS

Value-chain analysis – systematic approach to assessing and improving the value of business processes

Value chain – chain or series of business processes, each of which adds value to your organization’s products or services

Business process – standardized set of activities that accomplishes a specific task

Two types of processes: Primary and Support

Page 21: INTRODUCTION

VALUE-CHAIN ANALYSIS

VALUE-REDUCING PROCESSES

Page 22: INTRODUCTION

SUPPLY CHAIN MANAGEMENT Supply chain management (SCM) – tracks

inventory and information among business processes and across companies

Supply chain management (SCM) system – IT system that supports supply chain management

Just-in-time (JIT) – method for producing or delivering a product or service just at the time the customer wants it

Key feature of effective SCM Dell uses JIT to deliver custom computers

Page 23: INTRODUCTION

Dell’s Effective SCM Through JIT

Page 24: INTRODUCTION

Supply Chain Management

Most supply chains use inter-modal transportation, multiple transportation channels (railway, truck, etc) to move products from origin destination

This creates supply chain complexities

Page 25: INTRODUCTION

Opportunities of SCM

Business strategy Overall cost leadership Bottom-line initiative Running the organization (RGT) framework

Goal is to squeeze out every penny of cost possible in the supply chain

This will optimize fulfillment, logistics, production, revenue and profit, and cost and price

Page 26: INTRODUCTION

IT Support for SCM

SCM systems pioneered by specialist companies

SCM is now part of ERP software (discussed later)

Page 27: INTRODUCTION

CUSTOMER RELATIONSHIP MANAGEMENT

Customer relationship management (CRM) system – uses information about customers to gain insight into their needs, wants, and behaviors in order to serve them better

Includes multi-channel service delivery, multiple ways in which customers can interact with a business

Focuses on1. Sales force automation

2. Customer service and support

3. Marketing campaign management and analysis

Page 28: INTRODUCTION

Customer Relationship Management

Page 29: INTRODUCTION

How is data organized in a CRM?

http://www.youtube.com/watch?v=bMA0OLoRB90

Page 30: INTRODUCTION

Customer Relationship Management Sales force automation (SFA) systems –

automatically track all the steps in the sales process

Sales lead tracking Listing potential customers Market and customer analysis Product configuration Getting repeat customers

Page 31: INTRODUCTION

GM’s Sales Force Automation (Purchase Funnel)

Page 32: INTRODUCTION

Opportunities of CRM

Business strategy Differentiation and focus Top-line initiative Growing the organization

Classic goals Treating customers better Understanding their needs and wants Tailoring offerings Providing “delightful” experiences

Page 33: INTRODUCTION

IT Support for CRM

Page 34: INTRODUCTION

IT Support for CRM

Like, SCM systems, CRM was pioneered by specialist companies

Like SCM, CRM is now part of ERP software (discussed later)

Learn more Siebel Systems Salesforce.com CIO Magazine CRM Today destinationCRM.com

Page 35: INTRODUCTION

Force.com Wow!

http://www.youtube.com/watch?v=8tf_WaD52mI

Page 36: INTRODUCTION

Knowledge Management Systems

Knowledge management (KM) system – IT system that supports the capturing, organizing, and dissemination of knowledge throughout the organization

Knowledge of facts Sources of information Solutions, patents, and trademarks Best-practice processes

Page 37: INTRODUCTION

Social Networking Sites, etc

Social networking site – site on which you post information about yourself, create a network of friends, read about other people, share content such as photos and videos, and communicate with other people (e.g., Myspace, Facebook, etc)

Wiki’s-what the hell is a wiki? http://www.wikispaces.com/site/

tour#myspace

Page 38: INTRODUCTION

E-Learning Tools

Facilitate learning on IT-enabled platforms WebCT, Blackboard, and e-College Used in education environments and also in

business environments

Page 39: INTRODUCTION

IT Function Structural Placement

Top-down silo – IT function handles all IT needs; strong “command and control” structure

Page 40: INTRODUCTION

IT Function Structural Placement

Matrix – Separate IT department but decision making is “matrixed” across the organization

Page 41: INTRODUCTION

IT Function Structural Placement

Fully integrated– separate IT function but IT personnel are placed within functional areas; tremendous empowerment

Page 42: INTRODUCTION

IT Culture Philosophical Approach

Ranging from… “Wait and see”

Must prove ROI before adopting technologies Early adopters

Support technology innovation failure, a reward system for trying new technologies even if they prove to be unsuccessful

Page 43: INTRODUCTION

IT Culture Philosophical Approach

Page 44: INTRODUCTION

ENTERPRISE RESOURCE PLANNING How do you bring together SCM, CRM, and

e-collaboration systems? With an ERP system.

Enterprise resource planning (ERP) system – collection of integrated software for business management, accounting, finance, supply chain management, inventory management, customer relationship management, e-collaboration, etc.

Page 45: INTRODUCTION

ENTERPRISE RESOURCE PLANNING

Page 46: INTRODUCTION

Major ERP Vendors

Page 47: INTRODUCTION

ERP

Attempts to integrate everything CRM drives what SCM will produce Everyone works together in e-collaboration The entire organization knows the entire

organization

Page 48: INTRODUCTION

ERP Integrates Everything


Introduction to Logic Introduction

General introduction 1.1 Introduction

Systems Analysis I introduction I introduction. 2Systems Analysis - Introduction Contents Introduction Introduction 3 classic phases 3 classic phases

Introduction Introduction (ctnd.)

§1.1.1 INTRODUCTION: 1. INTRODUCTION

introduction | EinlEitung | introduction | introducción · introduction | EinlEitung | introduction | introducción En Description Operation Maintenance Safety instructions dE Benennung

Introduction and Thesis Introduction - …...1 Introduction and Thesis Introduction: The introduction relates the topic to the main point of the essay. The introduction is composed

Introduction to Databases: Introduction

URBAN STREAM REHABILITATION. INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES & IMPACTS INTRODUCTION, OBJECTIVES

Introduction & Strategy Module Introduction & Administrative

Introduction: Definition Introduction: Philosophy

Introducción / Introduction / Introduction

INTRODUCTIONS (LEADS) Academic introduction Creative introduction Action introduction Dialogue introduction Overarching societal statements Personal introduction

1. INTRODUCTION • INTRODUCTION • EINFÜHRUNG • INLEIDING • INTRODUCCIÓN … · 2016-12-16 · 1. INTRODUCTION • INTRODUCTION • EINFÜHRUNG • INLEIDING • INTRODUCCIÓN

Introduction | Introduction | Millennium Serials · 2018. 4. 17. · MARC Display | Print | Introduction | Millennium Serials INTRODUCTION Introduction This tutorial introduces the

1. Introduction 10 - therackonline.com€¦ · 1. Introduction 10 - therackonline.com ... Introduction)

An Introduction to NSAn Introduction to NS2An Introduction to NS2 · 2016. 8. 26. · An Introduction to NSAn Introduction to NS2An Introduction to NS2 Textbook: T. Issariyakul and

1. INTRODUCTION INTRODUCTION - Deusto

Optimisation des Requêtes. Introduction Introduction

Module: Introduction...Module: Introduction Page: Introduction CC0.1 Introduction Please give a general description and introduction to your organization. Providing electrical, hydraulic

 · Introduction . 6 . Contents . Introduction

Introduction 1. Introduction

An Introduction for An Introduction for Introduction for ......An Introduction for An Introduction for Introduction for TeachersTeachersTeachers . exChange, Blackburn Cathedral’s

Industry introduction Industry introduction Company introduction Company introduction Production introduction Display time time content

Introduction Section I: Introduction

Introduction Introduction Introduction Introduction

Introduction€¦ · Introduction ThisdocumentprovidesinformationabouttheIOSXEsoftwarereleasefortheCiscoNCS4201andCisco …

INTRODUCTIONS (LEADS) Creative introduction Action introduction Dialogue introduction Personal introduction Question introduction Quotation introduction

Introduction to Transducers, Introduction to Transducers ... on... · Introduction to Transducers, Introduction to Transducers, Sensors and ActuatorsSensors and Actuators Introduction

Introduction and Welcome€¦ · Introduction and Welcome Introduction 4

VisionaryScancombinesarichsetofqualitycontrolandproductivi ... · Introduction Introduction VisionaryScancombinesarichsetofqualitycontrolandproductivityfeatureswithasimpleinterfacedesignedspecificallyforscanningandcodingdepositionexhib-

 · Contents INTRODUCTION Introduction

Introduction Chapitre 1 · Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Introduction to introduction to introduction to … Optimization

voip-iptel-introduction-SRK1.ppt voip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-iptel-introduction-SRK1.pptvoip-ip