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Lieza van der Vyver ADC Preparation Class procedure. Introduction. After class Student Support Office @ student reception By appointment By e-mail: [email protected] Phone: (012) 348-2551 Website!!!. Communication. www.liezavan dervyver.weebly.com. - PowerPoint PPT Presentation

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IntroductionLieza van der VyverADCPreparationClass procedure

CommunicationAfter classStudent Support Office @ student receptionBy appointmentBy e-mail: [email protected]: (012) 348-2551Website!!!

www.liezavandervyver.weebly.com

Lets divide into groups ...Rewards for the winners!

Rewards for the best/most meaningful blog.Learning Unit 1:The Business Environment

OutcomesInternal vs. External EnvironmentsInternal Environment variablesExternal Environment variablesStrategies to manage uncertainties in environmental challengesBUSINESS ENVIRONMENTFactors affect Company opsGovernmentRegulationsIndustryTrendsSuppliersStakeholdersCustomersCompetitorsSocialEconomic FactorsTechnological DevelopmentInternal Business EnvironmentBusiness itselfMicro/Decision makingEnvironmentMission, Vision, ObjectiveManagement tasks and strategyFactors of ProductionOrganisational Functions

Answer 3 questions:Purpose of the organizationOpportunities and needsBusiness of the organizationHow to address needsValues of the organizationPrinciples and beliefs

To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

We, as passionate committed retailers, understand and lead our customers through excellence and a deep knowledge of our products and services and the world we live in.

We live the Woolworths difference through our values:

quality and style deliver the bestvalue a simple and fair deal service think customerinnovation discover the differenceintegrity do what you say you will doenergy be passionate and deliver sustainability build for a better future

The BMW Group is the world's leading provider of premium products and premium services for individual mobility.

Objectives of a BusinessClearly defined target.Plans to achieve the target.Motivate the employees.Measure of progress.

Objectives of a BusinessCriteria for effective business objectives:

S Specific: Objectives are aimed at what the business does e.g. a hotel might have an objective of filling 60% of its beds a night during October, an objective specific to that business.

M Measurable: the business can put a value to the objective, e.g. R10,000 in sales in the next half year of trading.

A Agreed: by all those concerned in trying to achieve the objective.

R Realistic: the objective should be challenging, but it should also be able to be achieved by the resources available.

T- Time specific: they have a time limit of when the objective should be achieved, e.g. by the end of the year.

Naturally formingValuable in natural form To produce G&S Money and assets Long lifespan Used repeatedly Employees Wages/salaries Physical and mental tasks Capacity and willingness Venture Seeking profit Coordinate other 3PermanentPersistentContinuousReplaceReplenishRecycled Cannot replace Used up

Natural resourcesRenewable Resources

Natural resourcesNon-Renewable Resources

Natural resourcesPerpetual Resources

Capital

Labour

Economic principle: Unlimited needs and limited resourcesManagement tasks and StrategyClear requirements and goalsRight tasks in the right order and priorityTime effectively and meet deadlinesDelegate tasksEffective waysTrack tasksReport task and goals achieved.External Business EnvironmentExternal ForcesTask or Market EnvironmentGeneral or Macro EnvironmentConsist of ....ConditionsFactorsEventsEntitiesInfluence activities and choices.Determine business opportunities and risks.External EnvironmentMarket or Task EnvironmentGeneral or MacroEnvironmentHow do environments influence each other?MicroMarketMacroComponents of Market EnvironmentConsumersIntermediariesSuppliersCompetitionLabour Market

ConsumerEnd user of G&SLose consumer Lose incomeHigh quality products Satisfied consumerMarket shares Target niche marketNiche market: Market segmentation where a business provides a product or service to meet a need which is not met by any other business

Consumer behaviour crucial!Consumer behaviourStudy of individuals, groups or organizationsProcess to select, secure, use and disposeProductsServicesExperiencesIdeasSatisfy the needs Study impact of the process on the consumerConsumer behaviour driven by:Family buying decisionRole of statusAge and life cycle stageOccupationEconomic statusLife stylePersonality and self-conceptsMotivationPerceptionLearningBeliefAttitude

Competition2 or more partiesActing independentlySecure business of 3rd partyOffer most favourable terms

Compete for market share

CompetitionGain knowledge of competition:AdvertisingPress reportsExhibitions and trade fairsQuestionnairesSearch web for similar G&SReports from customerFlyers and marketing literature

SuppliersExternal entitySupply goods or serviceProvides necessary ..... to be productive:MaterialCapitalEquipmentWorkspace

IntermediariesThird partyIntermediation servicesBetween trading partiesRole: Close the gap Producer ConsumerExamples:WholesalerRetailerAgentsRepresentativeSpaza shops

Labour marketSuitable people for employment selectionSuitably qualified?Attract and retainObtain and train = ExpensiveDiversity, cultural differences = Manageable?

Proper management strategyDiversity managementMacro EnvironmentLearning Unit 4!Environmental UncertaintyLittle or no Info on External EnvironmentEnvironment change!Unsure!Internal StrategiesExternal StrategiesInternal strategiesSet of actions to achieve results!Managers effect changes to deal/copeRecruitmentScreening and selectingInternally or externally

Bring knowledge on policies and operations in similar companies.BufferingCushion/balance an opposing forceStrategy for a business to meet a challengeStockpile:Raw material for prodPurchase moreConsider future price Produce more:Compensate for high demandHigher output lower demand

SmoothingRationingNeed to meet high demand for G&SUnable to expand operations to meet demandRation available G&S

Ration resources to meet demandGeographic dispersionSA business do business all over worldNB! Difference in:Exchange rateEconomic systemsPolitical situationsOvercome = Operations in different countries.

External StrategiesAdvertisingContractingCo-optingCoalescing

AdvertisingPersuade potential customer to purchase/consume more.Goal: Retain existing customers and win new ones.Uncertainty Price sensitive, fickle, specific brand.Avoid = Show product or service

ContractingAgreement between 2 or moreTo do, not to do or promise somethingOral or writtenImplied or expressLegally enforceable or notExtended over time

Co-optingInvite business/other leaders.Be part of Board of Directors.Get members to assist in developing goals and policies.

Coalescing2 Businesses in the same industry.Join forces = eliminate competition.Increase customer satisfaction, save money.Merger or joint venture = create 1 new company.Take best practices and merge together.


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