introduction€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. this...

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2 INTRODUCTION Too many teens are dying. You can help stop that. While in high school, you’ll probably never do anything more dangerous than drive a car — or ride in one that’s driven by another teenager. Car crashes are the leading cause of injury and death for teens in America. About 3,000 teens per year are killed in traffic crashes in the United States. (NHTSA) That’s like loading up two school buses with high school students and crashing it every week for an enre year! Crash rates for 16- to 19-year-olds is nearly 3 mes the rate for drivers over 20. (Insurance Instute for Highway Safety (IIHS)) Crash risk is highest at ages 16 to 17. In fact, the fatal crash rate per mile driven is nearly twice as high for 16- to 17-year-olds as it is for 18- to 19-year-olds. (IIHS) Car crashes are responsible for more than 50% of teen deaths. (Centers for Disease Control and Prevenon (CDC)) For every teenager killed, more than 100 others are injured. (CDC) SO…WHY IS THIS HAPPENING? Simple — young drivers just don’t have enough driving experience. In addion, most young drivers don’t know the dangers they face every me they get in the driver’s seat. Since they are not aware of the dangers, they don’t know how to avoid them. In just about every crash involving a young driver, you’ll find common factors that contributed to the crash. The good news is these injuries and deaths can be prevented. WHAT ARE THE COMMON FACTORS? Graduated Drivers Licensing laws encourage new drivers to get lots of driving experience in the safest condions possible and avoid the the following common crash factors: Driving at night/fague Speeding/racing Distracons — like cell phones, texng and other teen passengers Not wearing a seat belt Alcohol/drugs Experts call this an epidemic, and they’re right. It’s out of control. But this program, Teens in the Driver Seat®, is turning things around, and your school can be part of it. For years, most driving safety campaigns have been prey much the same. They’ve been put together by adults — parents, teachers, police officers and policians…all telling you what you need to do. But this program is different. It is teens, just like you, talking to other teens about the top driving dangers. Don’t let any of your friends die or get seriously injured. Teens in the Driver Seat saves lives, and it can work to save the lives of your friends too.

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Page 1: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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INTRODUCTIONToo many teens are dying. You can help stop that.

While in high school, you’ll probably never do anything more dangerous than drive a car — or ride in one that’s driven by another teenager. Car crashes are the leading cause of injury and death for teens in America.

• About 3,000 teens per year are killed in trafficcrashesintheUnitedStates.(NHTSA) That’s like loading up two school buses with high school students and crashing it every weekforanentireyear!

• Crashratesfor16-to19-year-oldsisnearly3timestheratefordriversover20.(Insurance InstituteforHighwaySafety(IIHS))

• Crashriskishighestatages16to17.Infact,the fatal crash rate per mile driven is nearly twiceashighfor16-to17-year-oldsasitisfor18-to19-year-olds.(IIHS)

• Carcrashesareresponsibleformorethan50% of teen deaths. (Centers for Disease Control

andPrevention(CDC))

• Foreveryteenagerkilled,morethan100others are injured. (CDC)

SO…WHY IS THIS HAPPENING?Simple—youngdriversjustdon’thaveenoughdrivingexperience.Inaddition,mostyoungdrivers don’t know the dangers they face every timetheygetinthedriver’sseat.Sincetheyarenot aware of the dangers, they don’t know how to avoid them. In just about every crash involving ayoungdriver,you’llfindcommonfactorsthatcontributed to the crash.

The good news is these injuries and deaths can be prevented.

WHAT ARE THE COMMON FACTORS?Graduated Drivers Licensing laws encourage new drivers to get lots of driving experience in

thesafestconditionspossibleandavoidthethefollowing common crash factors:• Drivingatnight/fatigue

• Speeding/racing

• Distractions— like cell phones, textingandotherteenpassengers

• Not wearing a seat belt

• Alcohol/drugs

Experts call this an epidemic, and they’re right. It’s out of control. But this program, Teens in theDriverSeat®, is turning things around, and your school can be part of it.

Foryears,mostdrivingsafetycampaignshavebeenprettymuchthesame.They’vebeenputtogether by adults — parents, teachers, police officersandpoliticians…alltellingyouwhatyouneedtodo.Butthisprogramisdifferent.Itisteens, just like you, talking to other teens about the top driving dangers. Don’t let any of your friends die or get seriously injured. Teens in the DriverSeatsaveslives, and it can work to save the lives of your friends too.

Page 2: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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DRIVING FACTORSUnderstand the teen driver safety problem.

DRIVING AT NIGHT/FATIGUE• 58%ofteencrashdeathsoccurbetween

6pmand6am.[IIHS]

• 90%ofadriver’sreactiondependsonvision,and vision is very limited at night . (NationalSafetyCouncil)

• Beingawakefor18hoursissimilartohavingabloodalcoholconcentrationof.08,whichislegallydrunkforadultsover21.(NationalSleepFoundation)

• 55%ofdrowsydrivingcrashesarecausedbydriverslessthan25-years-old.(NationalSleepFoundation)

SPEEDING/RACING• About33%ofyoungdriverandpassenger

deathsoccurinspeed-relatedcrashes.(NationalHighwayTrafficSafetyAdministration(NHTSA))

• Speedingismoreprevalentamongmales,at night, and in the presence of other teen passengersandmoreoftenleadstosingle-vehicleandrun-off-roadcrashes.(Governors HighwaySafetyAssociation(GHSA))

• Infact,halfofallfatalcrashesinvolving16-year-olddriverswiththreeormorepassengersandspeed-related.(GHSA)

• Acceleratingfrom30mphto60mphquadruples the distance needed to stop. (DriveandStayAlive.com)

DISTRACTIONS —likecellphones,textingand other teen passengers

• Onaverage,abouttwooutoffourteens

Now that you know the facts, where do you go from here?

that die in motor vehicle crashes are in vehicles driven by other teens. [IIHS)

• Thechancesofafatalcrashincreasesignificantlywiththeadditionofeachteenpassenger. (Chenetal.)

• Textinganddrivingcausesreactiontimeto double and those drivers have a harder timestayingintheirlaneandmaintaininga consistent speed. (TexasA&MTransportationInstitute)

• 10%ofdriversundertheageof20involvedin fatal crashs were reported as distracted atthetimeofthecrash.Thisagegrouphasthelargestproportionofdriverswhoweredistracted. (NHTSA)

NOT WEARING A SEAT BELT• About3ofevery5teenpassengersand

drivers involved in fatal crashes were not wearing a seat belt. (IIHS)

• Seatbelts,whenusedproperly,reducethenumberofserioustrafficinjuriesby50%andfatalitiesby60-70%. (James Madison UniversityOfficeofPublicSafety)

• Teenpassengersareamongthoseleastlikely to buckle up. (NHTSA)

ALCOHOL/DRUGS• Anestimated1in10highschoolteens

admit to drinking and driving.(CDC)

• Driversages16-to20-years-oldare17timesmorelikelytodieinacrashwhentheyhaveaBACof.08%comparedtowhenthey have not been drinking. (CDC)

Page 3: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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IDENTIFY THE TEAMWHO SHOULD DRIVE THE PROGRAM AT OUR SCHOOL?Anybodycan.Itcanbethestudentcouncil,anathleticassociationoracombinationoftentotwelverepresentativesfromseveraldifferentgroups.Youcouldevencreateanewgroupaltogether.Thisgroup can also exist outside of your school — like a city teen court or youth commission. Assume that everyone may want to help, even those students who are not currently involved in another program. Youneedallthemessengersyoucanget,andit’sbesttohavemanydifferentkindsofmessengers.Everyonehasapeergroup,nomatterhowsmallitmaybe.Themorepeergroupsthatyouinvolve,thebetterchanceyouhavetosucceed.

CAN TEENS IN THE DRIVER SEAT BE A COMMUNITY SERVICE PROJECT?Yes,absolutely!Yourschoolorstudentorganizationmayhavecommunityservicerequirements.TeensintheDriverSeatcouldbejustwhatyouandyourschoolneedsandisagreatwaytogetcommunityservice hours and add to your college resume.

DO WE NEED TO WORK WITH AN ADULT?An adult teacher/sponsor can help drive the program at your school and help with resources you might need.Someexamplesofateacher/sponsorareateacher,counselor,schoolnurse,studentcouncilsponsor,safetyofficeroranyschooladministrator.CreatingaformalTeensintheDriverSeatTeamatyour school with an adult sponsor can help make your program even more successful.

DO ALL THE MEMBERS OF THE TEAM NEED TO HAVE A DRIVER’S LICENSE?Eachyear,about25%ofyourschoolpopulationwillreceivetheirlearnerspermitorlicense.Itisnevertoo early to start telling teens about the dangers they will face and passengers also play an important role in safe teen driving. Anyone with an interest in saving teen lives can be involved. Plus, when all age groups are included on the team, the program will be more successful each school year.

CAN WE WORK WITH OTHER SCHOOLS IN OUR COMMUNITY?Yes!Schoolsinyourareamayalreadyhaveanestablishedprogram.Ifnot,youcanintroducetheprogramtothemandworktogethertodelivermessagesandholdcommunityactivities.

Page 4: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

t-driver.com

Nowit’stimetoshareTeensintheDriverSeatwithyourclassmates.This is where most of the real work happens.

Jumpstart your program with these free tools:

• t-driver.com, the Teens in the Driver Seatwebsite,haslotsofinformation,from teen stories to school highlights, and so much more

• Freeeducationalmaterials, like thumb rings, air fresheners and ban-ners to help spread the word can be reordered each school year

• T-shirts for your Teens in the Driver Seatteammembers

• TV messages and radio spots that youcouldaskyourlocalstationstouse on the air or play on your school’s closed-circuitstation

• Informationonteendrivingstatistics

• TheTeensintheDriverSeatactivitytools and posters for you to use in creativeandnewways

Inaddition,we’realwaysavailabletoassistyou.Findcontactinformationonthebackpage.

SPREAD THE MESSAGE

Use free educational items, downloadable posters and

media to help spread the message.

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Page 5: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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• AnnounceyourTeensintheDriverSeatprogram to your local news media and make apresentationtoyourcitycounciltomakethem aware of the problem and what your team plans to do about it

• Deliversafetymessagesatsportseventsandschoolprogramsbyprintingthemon programs or on the back of admission ticketsorhangingupposters.Findreadytoinsertmessagingont-driver.com

• Haverandomseatbeltchecksinyourschoolparking lot and give out a promo item to those wearing their seat belts

• PutsafetymessagingoncarsatschoolduringaSafetyWeek

• Countdistracteddriverscomingintoasports event and make announcements duringhalf-time

• Createafunpresentationforotherschoolsin your district

• WriteaboutTeensintheDriverSeatinyourschoolnewspaperoryearbook.Articlescanbefoundont-driver.com

• Highlightyourteamonyourschool’swebsite

• AddalinktotheTeensintheDriverSeatwebsite on your personal social networking web page

• Reada“tipoftheday”onthePAsystematyourschoolpromotingsafedriving

• Workwithcommunityorganizationstohelpspreadthemessage(Scouts,placesofworship,clubs,drivingschools,etc.)

IDEAS TO GET YOU STARTEDConsider these ideas to help you spread the word.

•FootballSeason:Pass out cardboard fans at footballgameswiththetopfivedangerslistedon the back.

•Halloween: “YouthoughtHalloweenwasscary!”Warnclassmatesabouttopdrivingdangers.

•Winter: Hangsnowflakesupwithsafety messagesprintedorwrittenonthem.

•Valentine’sDay:Setupaboothtosendcan-dygramsorflowerstotheircrushandincludeacardwithacatchysafetyslogan,like“Don’tbreakmyheart,drivesmart.”

•St.Patrick’sDay:“Don’trelyonluck,buckleup.”Listthetopfivedrivingdangersonsham-rocks and post them around your school.

•SpringBreak:Makelarge3-Dposterstoplace around the school reminding friends aboutZeroToleranceandNoRefusallaws.

•Prom: Have parents valet park cars at prom andthenleaveaTeensintheDriverSeatairfreshener in the student’s car.

•Graduation: Kiss a senior goodbye — and give candy kisses to seniors with Teens in the DriverSeatsafetymessagesattached.

SEASONALLY THEMED IDEAS

Get more ideas att-driver.com, on our social media pages or get creative and come up with your own ideas.

@teendriverseat#teendriving

Page 6: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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TeensintheDriverSeatrewards successful andactiveschoolsthroughawards and contests. Watch t-driver.comfordetails.

TIPKEEP IT GOING

This tragedy didn’t become an epidemic overnight. We won’t solve it overnight, either. The sooner you get started, the sooner you can make a difference.

Bygettingtherightmessagetoothers,youcanhelp stop the epidemic that kills more teens in this country than any other cause. But, it’s not a one-timeeffort.

It’s not enough to get the right message out — youhavetogetthemessageouttimeandtimeagain so that your classmates are reminded about the dangers and what to do about them. Newteensarelearningtodriveallthetimeinyour community.

Planactivitiesfortherestoftheschoolyear.Holdregularmeetingswithyoursponsorandteam.

Stayonthelookoutformonthlynewslettersthatarefullofactivityideas,resourcesandcurrentcontests. The email will go to your teacher/spon-sor. If team members would also like to receive thenewsletter,letusknow.

Textidriveto95577to

get weekly safe driving

text messages

delivered to your

phone.

CONNECT

Page 7: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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TheSummitisanannualeventthatshowcasesstudent leaders in bringing awareness about this problem to their peers, their families, and their community. Learn more about this epidemic andlatestinnovativesolutionstocombatit.Activitiesareavailableforteens,teachers,schooladministrators, families, law enforcement, safety practitioners,industry,andmore.Allareinvitedtoattendthisannualevent,heldbeforetheendof the school year.

TEENS IN THE DRIVER SEAT SUMMITTEENS IN THE DRIVER SEAT CUPSchoolsreceivepointsforcompletedactivities(somemustbereported)andcompeteagainstotherschoolsforthetopprizeofTDSCupandCASH!Everythingyourteamdoeshasapointvalue. We keep track and post a leader board throughouttheyear.AllactivitiesmustbereportedbyMarch31andteamsmustcompleterequirementstowin1st,2nd,3rdplace,orOutstandingSchool.

TEEN OF THE MONTHAreyouactivelyinvolvedinyourteam’sactivitiesandagreatsafedrivingactivist?Tellusaboutit!Completetheapplicationformont-driver.comandyoucouldbeournextTeenoftheMonth!

SPONSTAR AWARDThepurposeofthisawardistorecognizetheteacher/sponsorsthatmakeadifferencetoteens though their work with the Teens in the DriverSeatprogram.Nominateyourteacher/sponsorinthespringforthisrecognition!

DRIVING THE MESSAGE VIDEO AND POSTER CONTESTThis is where you speak up, save a life, and cash in!Yourwinningvideosandpostersearncashforyourschool!It’sallaboutpeer-to-peer.Weknow the best messaging comes from your ownvoiceandthatiswhatwearewantingtohear!Sendusyourbestcreationsandweusethem to help other teens spread the message about safe driving. The annual contest opens in thefallandallentriesmustbeinourofficetheposted deadline. Any junior high or high school studentmayenter.Sendasmanyentriesasyouwant and you can work in teams or individually. Make sure you read the rules and don’t miss the deadline!

AWARDS & INCENTIVESChoose your own level of involvement.

Page 8: INTRODUCTION€¦ · • 10% of drivers under the age of 20 involved at the time of the crash. This age group has the largest proportion of drivers who were distracted. (NHTSA) NOT

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Need help with an

activityorideas?We’re

hereforyou!Conta

ctusfor

additionalsupporto

r

resources.

HELP

ACTIVITIES & INVOLVEMENTWatch for and sign up for these fun activities.

TEEN ADVISORY BOARDTeensintheDriverSeatcanonlysucceedwiththe involvement and commitment of young people who are represented by the Teens in theDriverSeatTeenAdvisoryBoard.Boardmembers are selected for the next year at the end of each school year. Board members:

• Provideinsightonhowtoengagetheirpeers and sustain their interest in Teens in theDriverSeat

• Assistinorganizingprogram-orientedeventsandactivities

• Providefeedback,ideas,andopinionsonnew program materials, safety messages, promotionalitems,andrelatedelements

• Participateinquarterlymeetings

• ServeasambassadorsandleadersforTeensintheDriverSeat

Watch for announcements in the spring.

ZERO CRAZY!Anactivitythatfocusesonincreasingseatbeltuse in the fall and decreasing electronic use behindthewheelinthespring.Schoolssignuptoparticipate,thenaresentstep-by-stepinstructionstokeepthemontracktocompletetheactivityinnineweeks.Thereisapre-observation,threeweeksofactivities,andapost-observation.Observationsaresentinandthe school receives a report on the habits they changedintheircommunity,agiftcard,andTDSCuppoints!

Cashprizesaresponsoredby:

Activity, event, and contest announcements are always made on t-driver.com, our social media pages, and in monthly newsletters!