KARNATAKA FASHION CARNIVAL (KFC)

UNDERSTANDING & RENOWNING TRUE

FASHION…

• INTRODUCTION• ABOUT US• EVENT DETAILS• SCHEDULE• KFC• PUBLICITY CAMPAIGN• BE OUR PARTNER• CONTACT US

TIMELINE

KARNATAKA FASHION CARNIVAL (KFC) has been conceptualized and produced by ELLEGANCE SOLUTION.

While individual excellence can get you far,  history has proved over and over again that nothing can quite match up to a group of talented people pooling their resources and pulling together towards a common goal. ELLEGANCE SOLUTION therefore, brings together some of Karnataka’s finest minds, body and soul as KARNATAKA FASHION CARNIVAL.

SEARCH FOR: BEST FASHION DESIGNERS BEST MAKEUP ARTISTS / STYLISTS BEST CHOREOGRAPHERS BEST MODELS (MALE & FEMALE) BEST FASHION PHOTOGRAPHERS

KFC is a celebration of life, beauty, self discovery and confidence. We seek for men and women who has confidence, personality and a heart of what it takes to be a true global leader and define new fashion. INTRODUCTION

BEAUTIFUL PEOPLE FOR A BEAUTIFUL WORLD

VISIONThe vision of the KARNATAKA FASHION CARNIVAL is to appreciate the ultimate power of good fashion in terms of dress, walk, photos, jewelries, etc. And use this ultimate power to explain people the meaning of true fashion and how to express the fashion the right way.

MISSIONTo bring together the individuals from different fields who has all the qualities to be the agent of fashion world. Then we chose the best amongst the equals as Best Designers, Fashion Choreographers, Makeup Artists, Models, Photographers, who will propagate the idea of true and friendly fashion and lifestyle to possess. Therefore our mission is to promote true fashion by searching the ultimate upcoming fashion trendz and promoting them.

ABOUT US

KFC shall witness minimum of 250 people participating in the change.

HOST CITY : Bangalore, IndiaDATE : 11th July 2015 to 13th August 2014

• The Auditions will be done to select the best out of each field in the Fashion world from Models to Fashion Choreographers to Designers to Photographers and stylists.• After the selection of the Finalists, the team will be made with each team consisting of the Designers, Choreographers, Photographers, Makeup artist and the models.• The teams will be provided with facilities needed like the place for practice, equipments, supports, guidance etc and the team has to prepare not just in group but also individually to perform the best.• On the day of Finale, Models of the groups will walk the ramp choreographed, styled, costumes by their respective Choreographer, Stylists, Designers respectively.• Along with the best team who performs best in all the categories, the best solo performers will also be awarded.

DATE DAY ACTIVITY11th JULY 201512th JULY 201518st JULY 201519nd JULY 201525rd JULY 201526th JULY 20151th AUGUST 20152th AUGUST 20155th AUGUST 20156th AUGUST 20157th AUGUST 20158th AUGUST 2015

SATSUNSATSUNSATSUNSATSUNWEDTHUFRISAT

AUDITIONSANNOUNCEMENT OF AUDITIONS RESULTSMEET OF FINALISTS AND SELECTION OF TEAMSTEAM WORK AROUNDTEAM WORK AROUNDGUESTS SPEECH, Q & A SESSIONSTEAM WORK AROUNDREHEARSALSTEAM WORK AROUNDMedia InterviewFinal Rehearsals and Pre judgingGRAND FINALE

DATE DAY ACTIVITY9th AUGUST 201510th AUGUST 201511th AUGUST 201513th AUGUST 2015

SUNMONTUETHU

Celebration (With the Participants)Press conference with the winnersAssignments / Appearances / MeetingsPhoto shoot for the team designer by models and photographers

POST EVENT:

SCHEDULE

The winners of KARNATAKA FASHION CARNIVAL gets:

• Cash prize to KFC 2015 team winners.• KFC model winner becomes the BRAND AMBASSADOR for the designer labels.• KFC designer winner becomes the FACE of the yearly events FASHION WEEKS across INDIA in 2015-16, where the designers from all over the world will showcase their collection.• KFC photographer winner works will be featured in the editions of different magazines and newspapers.• KFC choreographer winner shall be featured in the short fashion film that shall be shown in the various international fashion weeks and film festivals.• KFC stylist winner shall be getting chance to do the makeup of best actors across the country for their movies and shows.

KARNATAKA FASHION CARNIVAL

ANCHOR• RENOWNED TV / RADIO ANCHORS (MALE & FEMALE)

JUDGES• CORPORATES• POLITICIANS• WINNERS OF RENOWNED PAGEANTS• SPORSTARS• ACTOR / ACTRESS• WRITERS• MEDIA FRATERNITY • PEOPLE OF DIGNITY FROM FASHION WORLD

KARNATAKA FASHION CARNIVAL

KARNATAKA FASHION CARNIVAL

• Logo presence as partners of “KARNATAKA FASHION CARNIVAL” across communications - Print, Radio, Television, Social Media, On Ground and Outdoor.

• Editorials and Articles in local and national newspapers and magazines.

• On ground activation during hype and promotion stage.

• On ground main event• PR across the media and news channels•   Winner to be offered to brand for

appearance, visit, PR activity

PRINT• Poster ads in major colleges, Institutes, Libraries in the City• Poster ads in Tech Parks across the city• Ads in Newspapers.• Ads in Magazine.• Ads in Print Partners.• The coverage of all the activity in all the leading news papers of India and exclusive coverage in print partner.• Event coverage in all the leading fashion magazines of India.

ELECTRONIC MEDIA• All the major news channels will cover the finale of the event.• Exclusive coverage on TV Partner.• Ads on TV Partner.

OUTDOOR• Hoardings in all the prime locations of Bangalore.

PUBLICITY CAMPAIGN

PUBLICITY CAMPAIGN

RADIO• Ad spots in Radio Partner.• On location Coverage of the activity and the finale on Radio Partner.

ONLINE• Full coverage of the activity and the finale in blogs like www.missmalini.com and www.fashionexplosive.com.• The world’s best beauty pageant forum www.missosology.com and www.beautypageant.com will cover the pre event, event and post event activity.• Social media publicity round the year via FACEBOOK, INSTAGRAM, GOOGLE+, TWITTER, YOUTUBE, PINTEREST & TUMBLR.• Live streaming of the final event.• Online Voting.• Official Website.

PUBLICITY CAMPAIGN

ON GROUND • Venue branding at the hotel, practice venue and the final venue.• Backdrop branding• Branding at all the venues where the official sub events will be happening before the finale.• Red Carpet branding.• Space to setup stalls at the venue during Auditions & finale.

AFTER EVENT PUBLICITY (Within 1 month of the event)• Limited edition Coffee Table Book on Fashion with the winners and Sponsors and Media Partners.• Success Party with the winners.• A short film on fashion with the winners.• 1 fashion show to showcase the fashion collection with top models of India and the winners as show stoppers.

KFC 2015 provides an advertising and promotional platform for the event sponsors / partners through the various activities conducted in the Five weeks period. The media, be it local or national, are invited to cover the pageant and its activities all the way, including sponsor's activities where the sponsors have many opportunities to be publicized together with the contest itself. It will directly enhance the sponsors and brands image.

Aided by the charm of the BEAUTY, there is no better platform for the good use of Fashion that provide the best chance to establish and enhance image, brand, product and draw attention of the consumer.

BE OUR PARTNER

Venue Partner Branding Partner Media Partners Jewelers Partner Crowning Partner Technology Partner Voting Partner

Title Partner Wardrobe Partner Gifting Partner Support Partner Production Partner Associate Partners

PARTNER / SPONSORS / ASSOCIATES

KFC TEAM IS LOOKING FOR FOLLOWING PARTNERS.SUPPORT TO DEFINE THE FASHION AND NEW TALENT.

CONTACT US

Akash Agarwal - 08553354810Seema Buthello - 09880927663

kfc@ellegancesolution.inakash@ellegancesolution.in

www.ellegancesolution.in

www.facebook.com/ellegancesolution

www.twitter.com/ellegancesolution