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TRANSCRIPT
Introduction
Structure of the Presentation.
• Section A - Background on Super Grand.
• Section B – The Expansion Project - Rural Development and Land Reform Project.
• Section C – Pipeline Projects.
Section A - Background
Background
• Super Grand Agric Feed is was established in 2009 and
started to operate in 2010.
• The core business is the manufacturing and the
distribution of animal feed.
Vision
• To be a preferred supplier of animal feed within the
African continent.
Mission
• To manufacture quality feed and distribute it at
affordable prices to our clients.
Key Management
Diverse Set of Skills and Depth
SEELAND PEBA – EXECUTIVE CHAIRPERSON
• Extensive experience in crop farming & animal feed
production.
• Experience well over 10 years.
• Work for industry leaders in the industry such as Astral Group.
SIBUSISO MABUZA – CHIEF EXECUTIVE OFFICER
• Extensive experience in economic research; corporate
finance and strategy & planning.
• Experience well over 10 years as business & financial
Analysts.
• Key companies (Urban-Econ; Value Analytics and NEF)
JERRY PEBA – CHIEF OPERATING OFFICER
• Extensive experience in the poultry industry value chain.
• Experience well over 34 years.
• Work both locally and internationally in top management.
• Key companies are Rainbow chicken, Astral and Eagle’s
pride.
Key Management Cont..
Diverse Set of Skills and Depth
JOGA PEBA – FINANCIAL MANAGER
• Extensive experience in finance.
• Experience well over 10 years.
• Key companies GA Mbatha Service Consulting
and Vetho airport.
KENNY ADAMS – PRODUCTION MANAGER
• Extensive experience in animal feed production.
• Experience well over 5 years in the industry.
• Key companies Astral
ZOE MABUZA – HEAD OF CONSULTING
• Extensive experience in project administration.
• Experience well over 10 years.
• Key companies UNISA centre of cooperate citizenship,
UNISA centre for business management, Cornerstone.
Staff Complement
Staff complement of 50.
• Milling Unit 28.
• Broiler Unit 15
• Farming Unit 4
• Consulting Unit 3
Super Grand Business Units
Super Grand Business units
Milling Division Poultry Division Farming Division Consulting Division
Backward integration
in poultry industry:
• To influence value
chain
Market support:
• To assist our
clients to be
sustainable
Strategy pillars
Milling Division
CURRENT MILLING PLANT
• Manufacture and distribute animal feed from a
facility with a capacity to produce 1 200 tons
of feed p/m in three shifts.
Local Clients
Key clients located mainly in (Gauteng, Mpumalanga and Northwest and
Limpopo Provinces).
SUPER GRAND MAJOUR CLIENT LIST
HOPE OF AFRICA POULTRY FARM
STAV POULTRY FARM
EKA-FRESH POULTRY FARM
HLAKANIPHA POULTRY FARM
EKUPHILENI POULTRY FARM
DIKWANKWETLA POULTRY FARM
ELPHASO FARM
SEKHUKHUNE 3 NETWORK
MANYATHELA ADVENTURES
MABENA SIMON PF
NYEZI POULTRY FARM
TRANSBRIGE POULTRY FARM
BENONI POULTRY
NQOBILE CHICKEN FARM
KANGAROO FARM
EKANGALA FARMING PROJECT
BUHLEBETHU G DEALER
MASEMONG POULTRY
PHANGELA POULTRY
UBUHLE BESIZWE
BUBS POULTRY FARM
Super Grand typical clients profile
• Ntuli Broiler farm 80 tons per month. • Robert farm 28 tons per month. • Kangaroo farm 10 tons per month. • Hope for Africa 28 tons per month. • Burgersfort farmers 30 tons per month.
Farming Division
CROP FARM
• 2013 Season - Planted and harvested over 780
tons of yellow maize (90 hectors ) and 320
tons of soya-beans (120 hectors) as inputs for
the milling plant.
• 2014 Season - Planted 210 hectors of maize.
- 20 hectors of potato.
• 2015 Season – planted 230 hectors of maize.
FARM BACKGROUND
• 409 hectors.
• 340 hectors arable (40 hectors irrigation &
dry land).
• 80 hectors of planted pasture.
CATTLE FARMING; GRAZING AND BALES
• Average cattle grazing at 50.
• Average number of bales 2000 produced from
farm.
Poultry Division
POULTRY UNITS
• Hatchery operations - building hatchery for
350 000 day old chicks.
• Broiler operations – providing markets to
emerging farmers – currently growing 220 000
of a 500 000 broiler contract – increase to an
additional 1000 000 birds.
• Total Chicken market
• Current production 1.6 p/a million chickens.
• Total annual market 3.5 p/a million chickens.
• Since Oct 2013 5 co-operatives are running
their businesses with the assistance of
Super Grand -
• Additional 5 cooperatives will come on
stream in the current financial year.
Consulting division
BUSINESS SUPPORT
• GENERAL BUSINESSES
• Turn around strategy to improve business
sustainability.
• Write business plans.
• Build financial models for scenario planning.
• Establish markets for clients.
• Facilitate and conduct training.
• BROILER BUSINESSES
• BIO-SECURITY MANAGEMENT.
• FLOCK MONITORING
• DIESES CONTROL
Section B – STRATEGIC REL..
• Rural development and land reform:
• Gauteng province.
• Limpopo province.
• Mpumalanga province.
• Agriculture:
• Gauteng province.
• Limpopo province.
• Mpumalanga province
Section B - The Project
Supported by the Department of Rural Development and Land
Reform with the objective to achieve the following:
• To increase production capacity of the growing market for
Super Grand Agric Feed and space requirements for storage;
and allow for market diversification through silo products.
• To create sustainable employment within the South African
economy.
• To transform the poultry industry and allow for greater
participation and influence in the poultry industry by black
businesses (pricing and integration).
• To create markets for crop farmers and broiler farmers.
• To contribute towards food security by providing affordable
inputs (feed requirements) to mostly poultry, pig and beef
farmers. – per capita consumption white meat approx 30kg
2010 – 2015 63kg – additional contribution is 240 000 of 500
000.
Benefit of the project The project will have an impact on the following
areas:
• Transformation of the industry - (cost saving benefit) for
cluster farmers.
• On average Super Grand prices are lower from
competitors by R 20 /bag – low overheads; agents
(buy from manufactures for resale).
Case – study ( Broiler farmer with 1000 birds)
• Feed requirements is 80 bags = 4 tons of feed.
• Actual rand value savings per cycle R 1 600
• Actual rand saving annually R 11 200.
Case – study ( Broiler farmer with 40 000 birds)
• Feed requirements is 3 200 bags .
• Actual rand value savings per cycle R 64 000
• Actual rand saving annually R 448 000.
Maize procurement
Current and prospective sources of maize
• Supply own maize 780 tons
• Procure at least 34 630 tons from the market
• Procure at least 15 000 tons (30%) of maize from crop
farmers as per the current list of famers.
• At full capacity the project will provide a market for
maize worth R 105 million – and will be able to
procure maize covering approximately 10 000 hectors.
Own Supply 2%
Buying from the market 68%
Emerging farmers 30%
Integrated procurement strategy
Benefit to broiler farmers...
• Super grand has long-term contract to provide a
market of 500 000 broiler per cycle.
• At least 10 broiler houses will operationalized,
therefore creating 10 new business.
• Total market R 71 million p/a.
• Potential entrepreneurial benefit is 50 people
– based on minimum number of cooperatives
members.
• Current jobs created from broilers 14.
• Additional expected jobs to be created at
least 30.
The Production Complex
• Facility will produce at 6 000 tons of animal
feed per month on 3 shifts.
• The availability of storage space of raw
material and finished products will allow us to
provide the product at competitive prices to
emerging farmers.
• The availability of finished product silos will
allow us to supply feed to co-operatives and
clients that have silo feeders.
The Inside Of The Facility
Quality of Animal feed.
• Feed is registered with Department of Agriculture
Forestry and Fisheries.
• Qualified Nutritionist formulating the animal diet
• Msc in poultry nutrition and is registered as
professional natural scientist in animal science.
• NIR machine to maintain quality on raw material
and finished products.
• We have a qualified scientist who will be joining
the quality department once project is completed.
• Honors in Research Methodology, Molecular
Biology & Medical Microbiology.
.
Current status of the project
Started the ground preparation and site erection in November 2013.
• Office block & changing rooms are 95% complete.
• Factory building 90% complete.
• Production equipment 80%.
• Expected commissioning date March/April 2015.
Project Financing
Started the ground preparation and site erection in November 2013.
• Total investment of over R 20 million.
• Rural development and land reform R 17.4 million.
• Super Grand Agric Feed R 2.6 million – reinvestments from current operations.
New Milling Plant
• Business revenue – 2011/12 R 4 million.
- 2013/14 R 50 million.
- 20/14/15 R 150 million.
Current projects to be implemented.
• Hatchery of 350 000 day old chicks per week –
supported by an offtake agreement.
Current projects to be implemented.
• Transaction to acquire equity in an abattoir that
currently produces 2 million birds per cycle.
Current projects to be implemented.
• Increasing storage facility at
the back of milling expansion
programme including
establishment of the trading
desk.
Section C – PIPELINE 2014/15