introduction - american registry, llcthe martindale-hubbell ® av preeminent™ rating is a valuable...

This e-guide is designed to help lawyers make the most of their Martindale-Hubbell® AV® Preeminent™ Rating through video marketing – a promotion method that has emerged as an Internet marketing essential.

Today, most business and legal professionals have at least some understanding of the importance of Internet marketing.

Many business people are not, however aware of the importance of video in Internet marketing.

This e-guide will address some of the basics of video marketing and it also serves as somewhat of a primer on SEO. Video is exceptionally effective content for search engine optimization. Why? Google and other search engines are designed to lead with content that users want to interact with, and users want to interact with video.

It’s not enough to understand the importance of SEO and video marketing. The challenge is how and where to begin. This e-guide is a helpful reference for how to get started with these marketing challenges and your Martindale-Hubbell® AV® Preeminent™ Video Icon is the perfect place to begin.

Introduction

Some broadly understood Internet marketing facts:

Google serves as the go-to search engine for most Internet users.

Almost all businesses and consumers are using search engines to research products and companies, read the latest news and tap into social networks to find answers to questions.

Non-Internet marketing channels no longer reach the customers they once did. If a business neglects Internet marketing it misses out on a very powerful opportunity.

Search Engine Optimization (SEO) is routinely cited by marketing experts as one of the most effective tactics for reputation management as well as for generating leads and acquiring new customers.

1 A M E R I C A N R E G I S T R Y

Table of ContentsIntroduction 1

Table of Contents 2

Value of the Martindale-Hubbell® AV® Preeminent™ Rating 3

Using Video to Promote Your Business 4

The SEO value of video or how video works with the Internet 5

Mobile Marketing with Video 6

How to use the video to market your business 7 Your website Uploading to your website Your Blogs Uploading to your blogs

Social Networking Sites 8-9 LinkedIn and using video Facebook and using video Twitter and using video

Other ways to market your video – Non-traditional video sites 10-11 Directories Press Releases E-Newsletters Emailing Video YouTube Flickr

Maintaining your Video Icon marketing 12

FAQ’s 13

Conclusion 14

About Us 15

The Martindale-Hubbell® AV® Preeminent™ Rating is a valuable legal credential.

When choosing among attorneys, a Martindale-Hubbell® Peer Review Rating™ of AV® Preeminent™ is a credential that can easily tip a hiring decision in a lawyer’s favor.

Video is the perfect way to succinctly inform referring lawyers and prospective clients about the meaning behind the Peer Review Rating™. Many lawyers know that getting a Peer Review Rating™ involves a strenuous process whereby members of the Bar and Judiciary evaluate attorneys on both their legal ability and ethical standards. The Martindale-Hubbell® Peer Review Rating™ enables buyers of legal services

as well as referring attorneys, evaluation and selection of the most appropriate lawyer for a specific task. A lawyer’s Peer Review Rating™ serves as an objective indicator of an attorney’s ethical standards and professional ability.

An integral part of the legal community for more than 140 years, LexisNexis® Martindale-Hubbell® provides a broad range of legal information and law firm marketing services that help lawyers attract new clients. With a database of over one million lawyers and firms in 160 countries, Martindale-Hubbell®’s legal

network is the most complete, widely used, and trusted source of attorney information on the Internet.

Martindale-Hubbell® operates two websites: martindale.com and Lawyers.com. Martindale.com is an essential tool for lawyers seeking information on other lawyers for referral purposes. Lawyers.com serves the general public and is the web’s most highly trafficked legal website.

Value of the Martindale-Hubbell® AV® Preeminent™ Rating

For years Martindale-Hubbell® has partnered with American Registry to help attorneys in their legal network present and promote their ratings and recognitions with plaques, marquees, banners and counter displays. The Video Icon is a natural extension of the recognition marketing services American Registry and Martindale-Hubbell® have been offering for more than 5 years. The Video Icon and its accompanying video marketing tools help highly rated attorneys leverage the value of their valuable credential: the Martindale-Hubbell® AV® Preeminent™ Rating.


There has never been a better time to promote your business online with video. There are countless reasons to get started with video marketing but the biggest reason to start now may be the relative lack of competition. Most experts believe that in a very short time, businesses will flood the marketplace with online video and you could end up behind the advertising curve. Jump in with your easy to implement AV® Preeminent™ Video Icon and begin your video marketing efforts now while the medium is new and you have time to establish your firm’s presence in the online video marketing world.

Using Video to Promote Your Business

Confidence – When the Internet was new, users largely gravitated toward businesses they already knew and trusted before they used the Internet. Confidence and creditability played a major role in Internet users’ decision making process. As time and technology moved on, consumers have become more disconnected with the providers of their products and services. More than other web content, video allows businesses and individuals to re-connect with the creators of their products and services. Video removes obstacles, inspires confidence, captivates customers’ interest and encourages trust.

Appeal – Video engages an audience more than static images and text. It excites both sight and sound. An engaged viewer means longer visits to your website and social networking pages and an increase in the number of pages viewed. Studies show that

this type of increased activity leads to more business.

Search Engines – Search engines love video for several reasons. First and foremost search engines “prefer” content that people click on – and videos attract lots of clicks. In addition, compared to text and static images, there is still a relatively small amount of video online. This makes search engines eager for more video and it means videos tend to rank higher (i.e. appear nearer to the top of the first page of many searches). The search engines have even adapted their results to include special sections for highlighting videos.

Rankings – A “keyword optimized” video (like your AV® Preeminent™ video) will very quickly “gain rank” or move higher on search engines’ pages. This means Internet exposure for your firm. Organic search engine

Some of the major benefits of using video to promote your business online:

marketing (the free links in the center of the search engines’ pages) can often take several months to achieve high rankings on text based web content, but video can achieve the same results in just a few days. This means more valuable links to your website which is good for your website’s organic (free) search results as well.

Sharing Sites – Research of video sharing in social media shows a recent change in customer behavior and expectations. People are looking for more than just entertainment when it comes to video. They are looking for information, education and even news.

The time to question if video can change your business is gone. It is time to leverage this powerful new media!

Today, everyone is online – every business, and every consumer of every age, economic status, and nationality. And all Internet users from the very young to our valued seniors, watch and share video. Your legal practice can easily harness this powerful medium to help promote your brand and sell your legal services.


The SEO value of video and how video works with the InternetSearch engine optimization (SEO) is the process of improving the visibility of a website or other web content in search engines’ “natural” or “organic” free search results. If your goal is to improve your online reputation or use the Internet to attract new business, leveraging organic, free listings in search engines is key. SEO is the art and science of optimizing your online content in order to maximize this relevant free search engine traffic.

A website contributes little to its owners if it doesn’t get visitors. That’s where search engine optimization comes in. Many business owners face challenges with online marketing. Large competitors often have in-house online marketing experts or can afford to outsource to specialized agencies. This chapter outlines the basics of preparing your video in order to optimize your free search engine listings. If you have subscribed to the Martindale-Hubbell® AV® Preeminent™ Video Icon, all of these optimization methods are in place – there is nothing for you to do except keep your video up to date with accurate web addresses and other firm specifics like contact information and specialized areas of practice.

Video content can be easily keyword optimized for search engines like Google® and Bing® thus creating content that will rank higher in the free search result listings. Keywords are how the search engines find and index your videos. Choosing keywords that accurately reflect the searches you want your video to show up in is a critical step in predetermining the effectiveness of your video. Example: your Martindale-Hubbell® AV® Preeminent™ video includes the lawyer’s name, City, State and specialty in its keywords.

Having a good description for your video that includes a hyperlink back to your website is how your potential customers will find you after watching your video. Your AV® Preeminent™ recognition video recommends you, and has a description that includes a link to your website (or your martindale profile page) that connects the video watchers to your business. Most of your video views are likely to come from organic, free search engine listings. That’s why keyword decisions are so important.

Distributing your video starts with putting your Video Icon that links to your keyword optimized video on your website and blog and including it in your emails. It also involves posting it on your social network pages like Facebook, Twitter and LinkedIn. But it does not stop there. Carefully chosen tag words (provided automatically with your Video Icon subscription) will, like keywords and video descriptions, enable viewers to find your video clip and eventually link to your website.

The importance of SEO cannot be overstated as it delivers measurable results no matter the industry. Using these tactics in your video marketing will drive new website visitors in a cost effective manner. For help with SEO for your legal website, consider leveraging an expert in legal website SEO: Martindale-Hubbell® is one such expert.

According to Forrester Research, when properly tied to keywords, online video is 53 times more likely to show up on the first page of online search results than other web content.


While mobile video still represents a small percentage of online video consumption, it continues to grow each and every year. Mobile marketing helps businesses engage with clients and referrers through all mobile devices. As “smartphone” use increases, more and more consumers - including business people - are turning to mobile video and mobile commerce applications to search for, browse, discover and buy products and services.

All of this points to businesses moving beyond the experimental stage and into mainstream mobile commerce. Mobile technology is very personal.

Mobile Marketing with VideoPhones are, after all, held about 10 inches from the face! Users are paying attention, fully engaged in what is being viewed. Imagine capturing your clients’ and potential clients’ undivided attention. What more powerful marketing scenario can you create?

Of course, despite its apparent effectiveness, mobile video doesn’t yet have the reach of other video marketing channels – partly because not all video is automatically optimized for the small screen. The Martindale-Hubbell® AV® Preeminent™ Video Icon and video are designed to automatically work

in mobile marketing. As smartphone penetration increases (experts say we will see a 45% increase every year) this will become a more and more valuable feature.

With the rise of both social media and smart phone use there is little doubt that we are entering an era that will be dominated by mobile content consumption. Videos designed to work well in the medium offer businesses a rich way to interact with prospects.


The use of video is a smart way to market your law firm, and your AV® Preeminent™ Video Icon is an affordable professional video to experiment with in this channel. Once an effective video is created, it can take less time to place in marketing channels and can be a comparatively lower cost vs. other marketing content. Most important, with video a business can convey much more than can be conveyed with just text and static images on a page or screen. If a picture is worth a thousand words, video is worth millions.

How to use video to market your business

Statistics show that video improves online visibility and drives more action than plain images and text. Videos that run on websites are proving to be one of the most effective ways to advertise online; some video ads, for example, generate twice the clicks of static banner ads.

Share video on your social networking profiles. Every social networking site makes it easy for you to share videos with colleagues and prospects. The AV® Preeminent™ video can easily be shared with just one or two clicks from your publishing page.

Consumers want to share and interact with you so make sure any video you create can easily be e-mailed, linked to, and embedded in your blogs and websites. By making it easy for colleagues, friends, referrers, “fans” and clients to pass on your recognition video, you can increase your reach exponentially.

Now, thanks to the Internet, any business can also benefit from the power of video to reach their customers and drive brand recognition.

Your Website Adding your Video Icon to your website will greatly enhance your visitors’ experience. Multiple case studies have shown that using video on landing pages can increase conversion rates and keep visitors on your website longer. Potential clients will be looking to get an idea of who you are and what you can do for them. Impress them with your AV® Preeminent™ Video Icon and video – it’s like having the ultimate testimonial from your peers and one of the industry’s most trusted sources, Martindale-Hubbell®, right on your firm’s homepage.As more law firms develop an online presence, it’s crucial to distinguish yourself. The use of video can do that for you and make you more competitive in your marketplace. Currently, few law firms use video, so those that do are seen as trailblazers. Quality video, such as the one to which you have subscribed, indicates to potential clients that you are a quality law firm. The main purposes of using video on your website is to communicate complex concepts in a short period of time and keep website visitors engaged to improve the chances of con-verting them to clients.

Your BlogsBlog Marketing continues to grow and video and video blogging changes the game. For some time, utilizing blogs to cultivate clients has proven to be successful.

Embedding your Video Icon allowing users to instantly access your video is a logical step to taking your blog to the next level. So far, only about 5% of all sites incorporate video. Thanks to this simple tool you can now be on the bleeding edge of effective marketing.

It’s easy to have your web designer add your Video Icon to your website or blog. Just go to your Video Icon Publishing Center and follow the simple instructions.


For many professionals, LinkedIn has become the quintessential tool for business networking. Whether you are trying to stay connected with people from your past or present, education or business associates, or network with other professionals in your industry to find or refer work, LinkedIn is a great way to get and stay connected.

LinkedIn and videoLinkedIn helps build business and online referrals. By becoming an active member, you should find your business on the receiving end of a growing number of legal referrals. Through your LinkedIn company page and/or profile, you’ll be able to advertise your company’s existence, philosophy, methods, accomplishments, and objectives. Your AV® Preeminent™ Video Icon instantly links visitors to what amounts to a fantastic testimonial from your peers and Martindale-Hubbell® – it’s all about you having achieved the highest possible rating from this trusted source.

It’s easy to add your Video Icon to your LinkedIn page. Just go to your Video Icon Publishing Center and follow the simple instructions.

Social Networking SitesFacebook and videoThere’s no denying that organizations of all shapes and sizes are making a push towards social networking. Facebook pages are no longer just for college students. Businesses and professionals are using Facebook to reach targeted and mass audiences and engage them in business through this viral communication system. Take advantage of all the social networking sites available on the web to promote your video and your business.

Facebook lets you upload videos directly from your computer to your “Wall” for everyone to see. Facebook’s business pages are indexed in search engines adding to the possibility of driving free traffic through the links that populate there, making it possible for anyone – even non-Facebook users – to view your page and your video. Page “fans,” those that have “Liked” your Facebook page, comment or post directly on your page; that interaction is automatically shown on their own personal news feeds so anyone connected to them will see their interaction with you and your

business. This is the Internet’s version of word of mouth! With more than 600 million active users and 50% of them logging into Facebook on any given day, this represents a huge opportunity to reach potential clients and referrers.

It’s easy to add your Video Icon to your Facebook page. Just go to your Video Icon Publishing Center and follow the simple instructions.


Twitter and videoTwitter is one of the fastest growing ways that video is being discovered online. In fact as of summer 2011, video referrals from Twitter are understood to be even more valuable than referrals from Google and other search engines. One of the biggest business benefits of Twitter is that it allows you to participate with your target audience each and every day. Now take the power of social media, combine it with the visibility of video and the combination makes a big impact on your online presence.

Twitter can be used to expand your brand or to show a different side of you. As you build your “followers” list, you expand your businesses’ influence and create more traffic to your website. This is free, niche-driven traffic that you cannot get from other paid

Social Networking Sites (cont)services. The advantage of Twitter is that it’s quick, it’s used by a wide variety of types of people and because of the 140 character limit to messages, it keeps interactions concise and manageable. Twitter helps you place your brand name in front of your potential customers day after day. Your email marketing list and Twitter account can work hand in hand to promote your business.

Tweeting has attained verb status, just like Googling did several years ago and it should be taken seriously. Over the last year, Twitter has become one of the most popular and widely utilized web 2.0 tools. Keep on top of the competition - If you’re not on Twitter, it’s a safe bet that your competition is. You can keep on top of your competition, hear the lastest ideas and thoughts in your industry and manage your online reputation. If someone has either a positive or negative response to your brand, they are going to Tweet about it.

The most obvious value behind becoming a frequent Tweeter, is the SEO benefit. Every company and individual should strive to be on the first page of Google for various keyword searches. Copying and pasting a video URL in a Twitter tweet will make it play on the new sidebar area of your profile. People can watch the video right on twitter without leaving to go to YouTube, but it still counts as a view.

It’s easy to add your Video Icon to your Twitter page. Just go to your Video Icon Publishing Center and follow the simple instructions.


As the workforce becomes increasingly comfortable with emerging technologies, law firms like other businesses discover new ways to communicate with clients and prospects. Here are some ideas on places to leverage your new video to even further expand your reach online.

DirectoriesWord-of-mouth is the basis of much business growth – this is certainly true for attorneys. Functioning as a practice development tool, professional directories increase and extend your networking with clients, prospective clients and referral sources. Clients engage lawyers they perceive as trusted and reliable authorities in their specialty. Using directories, attorneys can establish themselves as authorities. Directories provide an online resource for consumers with related topics, listings by practice area, research topics, support resources, and much more. Each directory is different and has its own requirements, so consider them individually. Here are two examples of online attorney directories that accept video:

Viewmylawyer.comViewMyLawyer.com is a worldwide attorney video directory devoted to making it easier for consumers to find the right lawyer or law firm. It features law practices for the benefit of consumers, by mobilizing the power of video.

Your Google Local Business ListingBy adding video to your business listing on Google Local, you can connect with people looking for your services. This ultra-targeted form of marketing can be very successful. Your video thumbnail will stand out in the list of business names, addresses, and phone numbers; an engaging video brings your listing to life and sets you apart from the crowd.

Press ReleasesInclude your AV® Preeminent™ video in a press release. News releases can get broad distribution quickly and relatively inexpensively, and video helps them move to the top of search engines. News releases are no longer all about getting picked up by journalists for print distribution. In fact, it is the SEO (search engine optimization) value of a news release that makes it most valuable. The press release will serve as an effective framework to introduce and compliment your video‘s message. A number of wire services including PR Newswire easily enable inclusion of video in news releases. The great thing about video-press releases is that the two marketing mediums work together. Video engages the users and the press release generates more exposure for your video.

E-NewslettersAn excellent way to market your practice is through an email newsletter. E-newsletters are a mainstay in many businesses’ marketing strategies. They are an excellent tool for increasing client loyalty, building awareness and establishing your expertise. They can also increase your web traffic in the long run. Consider including a link to the video when you send out your e-newsletter. Whether your newsletter is targeted to referring lawyers, clients or prospects, an email newsletter can be a high impact communication tool – and more so when you include your AV® Preeminent™ video.

Other ways to market your video: non-traditional video sites


Emailing VideoSending out your video via simple email is a basic marketing technique that should not be overlooked. Video and email are a natural media marriage; video viewership increases every month and almost everyone has an email account. In fact, the inoffensive text link is back in the forefront of marketing. Video email can improve your click-though rates and drive customers first to your video on YouTube and then from there they can click through the video description to your website.

You will have three options for emailing your video:

1) Add your Video Icon to your emails – not a bad idea to make your Video Icon a part of your standard footer. Easy instructions

for doing this are to be found in your AV® Preeminent™ Video Icon Publishing center. 2) Just add a simple text link of your YouTube url to any email. You may want to surround the link with some smart wording to get the recipient interested.3)In your Video Icon Publishing Center there is a tool for sending emails directly from the Publishing Center. This tool automatically includes the video link on the email you create within this tool.

YouTubeYouTube has soared to the top as one of the most popular sites on the Internet. Millions of people visit YouTube every day. Small businesses often don’t appreciate the benefits of online video -- and especially YouTube -- to their

social media marketing. A video promoting your recognition is inexpensive and advertising on YouTube is also quite simple and useful. YouTube is a social network. It’s a place for video content hosting, but you can add friends, subscribe to channels and “like” videos. Watchers can comment on videos thus giving you valuable insights into your clients’ and prospective clients’ attitudes. Leveraging the power of YouTube for your practice is easy – and the basics are already set up as long as your AV® Preeminent™ Video Icon subscription is ongoing.

FlickrFlickr is a web site owned by Yahoo! that offers photo sharing and a host of related services. It’s very easy to use and can be great fun but its more than just another website. Flickr is a social community and one of the fastest-growing photo sharing sites on the web. Flickr has traditionally been used for personal more than professional interests but that is changing. Posting a photo specifically for the purposes of advertising your company is against the terms of service but if you are smart and an active contributor to the Flickr community, your business (web site) can get indirect marketing exposure via Flickr.

As a member of Flickr, you can upload and share videos just like you do photos. Flickr offers a new avenue for spreading the word about who you are and what you do. Used correctly, Flickr can be a successful tool for marketing your business.

Tips:Use your website address as your Flickr screen name. Your screen name will be attached to every photo, message or discussion you have on Flickr.

Use your Flickr profile to advertise your firm, specialties, etc. In your profile, describe yourself and again give your website name and url. Use this to express who you are and what your practice is about, but don’t hard sell, keep it informational.

Other ways to market your video: non-traditional video sites (cont)


Your recognition video is a great marketing tool within the legal and online communities. Potential clients use online information to support their efforts in researching and finding attorneys in their local area or finding lawyers in a particular specialty. However, if the information out there is out of date or missing, potential clients go elsewhere.

Updating your AV® Preeminent™ video is easy. After your purchase you receive a communication by email that gives you a link to your publishing center, login and password. This gives you access to your video editing page. On the editing page, you can instantly update your name, firm name, address, phone, email and website as well as your specialties. All of these fields are simple to update or change as needed. Once you have clicked on the update my video button, you are done! Your video will be recreated at no extra charge with the updated information. Within an hour you will be notified that your updated video is now live.

If you misplace your publishing page access information, no problem. Simply go to the log-in screen and “forgot my password”, and we will re-send it to you in an email or you can contact us. Our customer service professionals are there to help you – from giving you a new log-in code to making the editing changes for you. Just give us a call and your updated video will be completed in no time.Don’t forget your publishing plan.

You have been receiving all the benefits of having this custom, SEO optimized video working on the web for you. To keep all of the valuable search engine results, renew your publishing plan before it expires. Contact us and we will be happy to assist in extending you plan.

Maintaining yourAV® Preeminent™ Video Icon, video, and video marketing.


Why produce a video in the first place?A short exciting marketing video can educate and electrify your customers with your company products and services, increasing your sales.

Will everyone be able to see my video?For our web videos we use Adobe Flash Player. Flash player is the world’s most widely used software platform. It is used by on over 98.8% of Internet-enabled computers and therefore surpasses the installed base of other software platforms such as QuickTime, Windows Media, or Real Player.

Where does my video show up?Your video is immediately published on Google and YouTube. Additional placements are up to you. Have you placed it on your website or your socials media sites (Facebook, LinkedIn, Twitter). Download our free-e-guide to assist you in these and many more applications.

How do I upload a video?Uploading a video is different for each website. Our e-guide can help you with many of the major sites. Just go to the individual website and follow their upload instructions.

Any additional video advice?Follow up using your own internal resources. Place your video on your website, your social media and use it in your email communications. Your customers may want to know more about your company and services.

FAQ’s Questions About Video


Why should I choose American Registry?American Registry offers more than 10 years of award and recognition expertise along with the dedication to learn your business and create the best message for you to present. You will be working with professionals who take extreme pride in their work.

What makes your video services different from your competitors?We write, produce and host your video - you just confirm the information is correct, click which publishing option you want and go! The writing is designed by “search engine optimization experts” to give your video high visibility on the web - when people search for you or your organization in your local area, they will find your video.

What if I am not happy with my order?Your satisfaction is guaranteed. If you are not completely satisfied with your order, we will promptly refund your money.

FAQ’s Questions About American Registry

FAQ’s Questions About Video & Websites

We don’t have a website; can you put our video online?Yes, we host your video on a well known video sharing website, YouTube.

Our website doesn’t support video streaming, what can we do?We host the video for you. We will provide a short clip of code to paste into your webpage. This will insert the video clip into your webpage, with the video streamed from our servers.

After reading this e-guide, you should have the basic understanding on how to get your video Internet marketing plan started and begin growing your network. There is no doubt that social networks such as Facebook and Twitter have changed the way businesses interact with their customers. The social web community is a dynamic and quickly developing arena. More and more, customers prefer to research and choose their products and service providers over social platforms.

ConclusionIn the beginning, the idea of Internet marketing might seem complicated and intimidating but it is worth every bit of effort you put into it. Tackle each Internet platform step by step. It will make your Internet marketing more manageable and you’ll start seeing results. We hope you’ve achieved some insight on how Internet marketing can help you achieve business growth.


American Registry helps customers commemorate and promote their unique recognitions. Throughout a longstanding partnership with Martindale-Hubbell®, American Registry has worked to help attorneys who have been honored with the Martindale-Hubbell® AV® Preeminent™ Rating promote this achievement with high quality plaques, videos, marquees, digital icons, counter displays, banners and more.

More About American Registry American Registry is passionate about recognizing excellence. We start by identifying the nation’s top performers, from your beloved family physician to your trusted legal counsel, to that top rated pizza parlor downtown. Large and small, local and national, whether a small business or the fastest growing in the Fortune 500, they have one thing in common: they’ve been rated and ranked the best. And once they’ve been recognized for their outstanding achievements, they’re in The Registry - The American Registry of Business Excellence.

Are you in The Registry?

Learn more about us on the web at www.AmericanRegistry.com.

About UsMore About Martindale-Hubbell®

Martindale-Hubbell®’s 140-year-plus history began in 1868, when lawyer and businessman James B. Martindale first published The Martindale Directory. By 1896, The Martindale Directory included the basic information that still appears in the Martindale Hubbell lawyer and law firm Profiles, as well as ratings and a section on foreign lawyers and firms.

Today, Martindale-Hubbell® offers solutions for both professional and consumer markets. It’s online destinations include martindale.com and Lawyers.com and contain profiles for over one million lawyers and firms in the United States, Canada and 160 other countries, serving as a fundamental legal resource and marketing tool.

The Martindale-Hubbell® Peer Review Rating™s help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. Lawyer Ratings serve as an objective indicator that a lawyer has the highest ethical standards and professional ability and are used by buyers of legal services to justify their hiring decisions.

Learn more about Martindale-Hubbell® at martindale.com.


introduction - american registry, llcthe martindale-hubbell ® av preeminent™ rating is a valuable...

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