introduction and overview of npdes regulations for pipe programs dan bogoevski ohio epa northeast...
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Introduction and Overview of NPDES Regulations for PIPE Programs
Dan BogoevskiOhio EPA Northeast District Office
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What is a PIPE Program?
• Required by NPDES permit for regulated MS4s
• On-going strategic program to educate the community about storm water pollution and involve them in its implementation
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NPDES Permit Requirements
• Public Education (MCM #1)– Must include at least 5 themes or messages over
the 5-year permit term• At least 1 theme or message must target the
development community
– Must use more than one mechanism to deliver messages
– Must reach at least 50% of your population over the 5-year permit term• Population within your urbanized area (UA)
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NPDES Permit Requirements
• Public Involvement (MCM #2)– Must include 5 public involvement activities over
the 5-year permit term
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Focus Must Be on Storm Water
• Identify a storm water pollution issue– Focus on changing behaviors or raising awareness
On Point Not as Good
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Focus on Storm Water
Better
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Focus on Storm Water
When it Rains….It Drains!
Best?
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Ohio EPA Recommendations
• Education activities which require active participation by the public are preferred– Stream clean-ups, storm drain stenciling, adopt-a-road
programs, citizen workgroups
• Address issues pertinent to your community– Provide bi-lingual materials if appropriate
• Work regionally so that messages are consistent across communities and costs are lower for all
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Ohio EPA Recommendations
• Develop an education strategy document– Planning is key to a cost-effective program
• Themes or Messages• Audiences
– Citizens, Municipal Staff, Businesses, or Institutions in your community
• Mechanisms– Select to reach the desired targeted audience
• Measurable Goals
– Develop a broad 5-year plan at the beginning of each NPDES permit cycle
– Develop a detailed plan annually
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Example Strategy
• Message: Pick Up Poop!– Encourage proper disposal of pet waste
• Target Audience– Dog owners
• Mechanisms and Goals• Distribute brochures with 100% of dog licenses• Create poster and yard signs that shows connection between pet
waste and storm water pollution if it is not properly disposed• Place posters on all pooper-scooper stations in all city parks• Supply pet shops with yard signs and ask them to include one
with purchases of dog supplies
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Example: NEORSD
• Public Service announcements on WCPN• Newspaper ads• Website www.neorsd.org/pup – Encourages citizen to submit photo of their pet– Link to order posters, yard signs, doggie bandanas– You Tube videos
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Message High Points
Kirby Date
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Message High Points
• Tell people what you want them to DO• Someone like them, or someone they’ll like
(does the talking)• Focus on positive outcomes: health, families,
saving money, choice, and quality• Simplify, and repeat: Develop 3 or 4 strong
statements, and use them over and over – one at a time
• Remember white space! (readability)
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Tell People What You Want Them to DO
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Someone Like Them, or Someone They’ll Like
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Focus on positive outcomes: health, family, saving money, quality, choice
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Simplify and Repeat
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Remember White Space
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Annual Reporting
If you rely on a third party to provide some or all of your PIPE program, attach signed copy of current MOU.
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Annual Reporting
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Resources for PIPE Programs
• Educational Material– US EPA Educational Materials
http://cfpub.epa.gov/npdes/stormwatermonth.cfm– Ohio EPA video info at http://
www.epa.state.oh.us/dsw/storm/video.aspx – US EPA Webcasts
• Using Outreach and Public Involvement to Meet Your Phase 2 Goals
• Social Marketing: A Tool for More Effective Stormwater Education and Outreach Programs www.epa.gov/npdes/training
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For More InformationWebsites
USEPA http://www.epa.gov/npdes/stormwater/municipal
Ohio EPA www.epa.state.oh.us/dsw/storm/index.aspx
Ohio EPA ContactsNE District Office Dan Bogoevski (330) 963-1145
Chris Moody (330) 963-1118
(Ashtabula, Mahoning, Medina & Trumbull)
Phil Rhodes (330) 963-1136
(Summit & Stark)
Central Office
Jason Fyffe
(614) 728-1793
Anthony Robinson
(614) 728-3392