introduction channelworld
TRANSCRIPT
![Page 1: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/1.jpg)
Agenda
• Introduction• Origin of ChannelWorld• What ChannelWorld could mean to you• Communication options • USP’s• Suggestions for cooperation
![Page 2: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/2.jpg)
From separate, loosely connected entities, brands and media mixes…
![Page 3: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/3.jpg)
To an integrated crossmedia formula!
![Page 4: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/4.jpg)
ChannelWorld can help you to...
• Launch a new product• Introduce a new partner programme• Activate your reseller network• Communicate via an independent medium• Explain your strategy• Contact new resellers• Fill channel personnel vacancies• Or…
![Page 5: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/5.jpg)
Per mediatype…• Online:
Video interviewsRectanglesSkyscraperBannersLeaderboardsNewslettersPartner mailingsAdvertorialsPartner zonesWhitepaper-
hostingMatchmaking…
• Print:Full color pagesMessages to the editorInsertsAdvertorialsStickersReply cardsOutserts…
• Events:Stand/floor
spaceConference websiteMatchmakingBusiness entry
ticketsAccess to
databaseDinner tableDemo spaceSpeakersCustomized
event…
![Page 6: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/6.jpg)
Or in full cross-media fashion:
Video interviews
Advertorial
Newsletter
Customised event
Inserts
Skyscraper
Message to the editorOutsert
Stand/floor space
Dinner table
Matchmaking
![Page 7: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/7.jpg)
Why ChannelWorld?
• Biggest reach in the channel– Both print and online
• ComputerPartner is seen by 80% of the target audience as its primary source of information!
• Unique multimedia formula– Economies of scale– Great support in the channel– 1 message- 3 platforms– 60% of the print readership also frequents the
website
• International brand – ChannelWorld appears in 16 countries
![Page 8: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/8.jpg)
ChannelWorld vs Competitors
![Page 9: Introduction ChannelWorld](https://reader035.vdocument.in/reader035/viewer/2022062514/5585090dd8b42a6f7f8b470c/html5/thumbnails/9.jpg)
ChannelWorld is the biggest, the best and reaches most
decision makers in the channel.