introduction: d. allen pattillo, usas board member and ... · website vs. social media . websites...
TRANSCRIPT
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Introduction: D. Allen Pattillo, USAS Board Member and NCRAC Extension Coordinator
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Introduction: D. Allen Pattillo, USAS Board Member and NCRAC Extension Coordinator
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Social Media: An Introduction for
Successful Use Sarah Cornelisse
Senior Extension Associate Penn State University
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Agenda • Website vs. Social Media • The value in having a presence • Popular platforms • Best practices
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Website vs. Social Media Websites • Static • Can be complicated to update • Good for
• Basic info: address, phone #, etc. • Information that doesn’t change
• Needs to be mobile friendly • Maintain control • Use as a hub
Social Media • Dynamic • Real time • Good for
• Conversations, follower engagement
• Fairly easy user interface • Optimized for SEO
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Source: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
76% 65%
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Why We Use Social Media • Communication • Building Relationships • Reputation Management • Customer Service • Information • Advertising • Entertainment
Source:http://www.slideshare.net/Radler27/pick-me-pick-me-the-value-of-professional-networking-social-media-and-electronic-portfolios
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Chatter is the most important when using these social media tools. We don’t just want people to see it, we want them to talk about it.
~ Julie Flinchbaugh Flinchbaugh’s Orchard
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Use by Platform
Source: http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/
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Source: http://www.slideshare.net/HubSpot/the-social-lifecycle-consumer-insights-to-improve-your-business
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Social media components participants believed were mandatory for a winery to offer
(segmented by state)*
*Participants were allowed to select more than one response. Source: https://psuwineandgrapes.wordpress.com/category/wine-marketing-2/social-media-wine-marketing/page/2/
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Benefits of Social Media
• Increased Brand Recognition • Improved Brand Loyalty • Better Search Engine Rankings • Richer Customer Experiences • Improved Customer Insights
Source:http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/
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The Impact of Social Media
Source: http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf
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Choosing Social Media tools
• What are your goals? • Refer back to your business plan and SM strategy
• Who do you want to connect with? • Where are your competitors? • What type of content do you want to share? • How do you want to engage?
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Frequency of Use
http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015-main-findings/2015-08-19_social-media-update_a_01/
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Social Media Best Practices • Focus on the content • Cross link your efforts • Be welcoming & friendly/positive • Engage people • Inform/be accurate • Be respectful • Monitor self-promotion
• Listen • Be authentic • Tell the story of your business • Respond to what your followers
are looking for • Provide “value”
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Social Media Don’ts • Aggressive sales pitches • Overly self-promote • Post too often • Stray from your areas of business into:
• personal information, politics, sports, religion, etc.
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Measure success
Why analyze social media activity? • Are you meeting your social media, marketing, and business
objectives? • Are you efficient in your use of social media? • If not, where can you make changes?
• Timing, Content, Platform
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Relationships
The most valuable aspect of having a social media presence is
in creating, developing, and maintaining relationships!
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Thank You Sarah Cornelisse
Sr. Extension Associate Dept. of Agricultural Economics, Sociology, and Education
Penn State University
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This webinar series is presented by the USAS, NCRAC, NAA and USDA grant #2012-38500-19550
with additional support from the
Questions about this webinar series should be directed to
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Recorded webinars are available at:
• The National Aquaculture Association www.thenaa.net/industry • The North Central Regional Aquaculture Center www.ncrac.org/video • United States Aquaculture Society http://usaquaculture.org/webinars
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