introduction day case description
TRANSCRIPT
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18-04-23
Challenge the future
DelftUniversity ofTechnology
Science Centre Delft
Science Centre DelftCase description
Roelof van den Berg, Science Education and Communication
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2Science Centre Delft – case description
Content
1. Introduction
2. Science Centre Delft
3. Target group
4. Communication problem
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3Science Centre Delft – case description
1.Introduction
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4Science Centre Delft – case description
Who am I?
• BSc. in Computer Science
• Currently student in:• Science Education and Communication• Media and Knowledge Engineering
• About to start graduation project• cooperative rescue robotics• self localization and mapping
• Finished Science Communication project• Science Centre Delft
Roelof van den Berg
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5Science Centre Delft – case description
2.Science Centre Delft
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6Science Centre Delft – case description
What is Science Centre Delft?mission
Science Centre Delft, as showcase of Delft University of Technology, wants to contribute to a positive image of
science and technology.
It does so by turning the university inside out; this is done by actively involving visitors in current research issues and letting them experience the
fascination of research.
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7Science Centre Delft – case description
What is Science Centre Delft?
• workshops • primary / secondary
education
• individual visits to the centre
• external parties• Birthday• Congresses
Types of visitors
within 3 years
10.000 / year
22.000 / year
8.000 / year
Total40.000 / year
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8Science Centre Delft – case description
What is Science Centre Delft?To the individual visitors
• Amazing Technology
• Filmstudio
• Workshops
• Labs
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9Science Centre Delft – case description
Amazing Technology
Amaze and discover
I also want this!
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10Science Centre Delft – case description
Filmstudio
Man behind the invention
I can do that, I want to
participate!
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11Science Centre Delft – case description
Workshops
Current research
I can participate!
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12Science Centre Delft – case description
Labs
Getting into and testing in different labs
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13Science Centre Delft – case description
3.Target group
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14Science Centre Delft – case description
Who are they?
• Individual visits• To the Science Centre, not educational workshops
• Upper primary education
• Lower secondary education
• Geographic focus southern Randstad area• Rotterdam, Delft, The Hague, Leiden
• ¾ of the group has direct influence in choice of museums• or so they say
Children age 9 to 16
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15Science Centre Delft – case description
4.Communication problem
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16Science Centre Delft – case description
Communication goal
• How to stimulate the primary target group to:• Visit Science Centre Delft
• Gain a lasting positive attitude towards Science Centre Delft
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17Science Centre Delft – case description
Communication problems
• Science Centre is new• Therefore unknown
• Target group might not like Science Museums• bad reputation of science, technology, and/or museums
• They can not go on their own• Unwilling parents or friends
Why is it hard to reach the target group?
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18-04-23
Challenge the future
DelftUniversity ofTechnology
Science Centre Delft
Science Centre DelftCase description
Roelof van den Berg, Science Education and Communication