Introduction

Eric GarciaJake Schiffner

Reda Alabdrabalanbi

A detailed background of your company - How did your company get started? What is the name of your

company?• Mud Dawgz.• It started out as a Dirt bike club that would make trips to Vedawoo, then

one of the original club members received a large inheritance from his Uncle’s estate and choose to start up a Dirt bike company.

• Mud Dawgz is based out of Laramie, Wyoming.

• Chief Executive Officer (CEO)- Eric Garcia• Chief Financial Officer (CFO)- Reda

Alabdrabalanbi• Chief Technology Officer (CTO)- Jake Schiffner

• Mud Dawgz sells Dirt Bikes including the Kamikaze 500, Banshee Limited 750Z, and the Greek model VDBL 1901. Along with selling Dirt bikes we offer maintenance and parts services.

• Mud Dawgz is also known for its elite Dirt Biking club, in which it endorses several professional riders.

• The storefront is more for the maintenance, parts, and Bike purchasing. Marketing for this is done through local media, such as newspaper, magazines, and TV commercials. Promotions are done at local events such as football games, parades, and holiday events.

• The online is used for advertising promotion, as well as scheduling appointments for maintenance and ordering parts. This is accomplished by ads on popular motocross sites, email updates and discounts, and a video series on YouTube.

Customer demographics

• Our customers include young adults who are experienced riders from the states of Wyoming, Colorado, and Nebraska. These people are thrill seekers and “adrenaline junkies”.

• Our online customer include all of North America, with the same interests.

• Our storefront customer base includes up to 20,000 customers, while our online store provides to thousands of customers.

Your marketing mix? What strategies do you plan to use to market your company? Explain your marketing strategies for both the online and

storefront operation. You should give three strategies for each.

• Mud Dawgs uses symbolism by endorsing professional riders to represent the company.

• Mud Dawgz would constantly uses online Ads on high-traffic sites including facebook, bing, YouTube, and yahoo. Along with this sites, ads would be placed on motocross sites including motocross.com,

References

• motocross.com

Chapter 9 Assignment

MUD DAWGZEric Garcia

Jake SchiffnerReda Alabdrabalanbi

• Mud Dawgz.• It started out as a Dirt bike club that would

make trips to Vedawoo, then one of the original club members received a large inheritance from his Uncle’s estate and choose to start up a Dirt bike company.

• Mud Dawgz is based out of Laramie, Wyoming.

• Mud Dawgz sells Dirt Bikes including the Kamikaze 500, Banshee Limited 750Z, and the Greek model VDBL 1901 all of which are only supplied by Mud Dawgz. Along with selling Dirt bikes we offer maintenance and parts services.

• Mud Dawgz is also known for its elite Dirt Biking club, in which it endorses several professional riders.

• The storefront is more for the maintenance, parts, and Bike purchasing. Marketing for this is done through local media, such as newspaper, magazines, and TV commercials. Promotions are done at local events such as football games, parades, and holiday events.

• The online is used for advertising promotion, as well as scheduling appointments for maintenance and ordering parts. This is accomplished by ads on popular motocross sites, email updates and discounts, and a video series on YouTube.

Microsoft Dynamics ERP System

• Mud Dawgz will use an ERP system over a CRM system because of our customization and multiple sales online and in store. Inventory of not only hard products, but service products need to be accounted for. An ERP system can handle these jobs along with payroll and accounting. Ultimately ERP is a better decision because a CRM can be easily integrated into the system.

What Microsoft Dynamics Does

• The system has the ability to connect the supply chain.• Allows access to financial data and reports for business

planning and regulatory agreement.• Program routine functions so employees can focus on more

important tasks.• Minimize the cost of managing salaries, recruiting, benefits,

and performance administration.• Provides better perceptibility into performance factors,

such as profitability and possible issues.• Meets industry needs with functionality for business

processes.

Microsoft Dynamics ERP FeaturesThe ERP system incudes 5 core features with sub features which include.1.Financials• Financial Management• Planning & Budgeting2.Operations• Project Management• Supply chain Management3.Reporting & Analysis• Business Intelligence• Executive Management4.People• Human Resource Management• Collaboration 5.IT Development• IT Management• Software Services

Using Microsoft Dynamics

• Mud Dawgz will use Microsoft Dynamics to it’s potential by utilizing all of its key features. The system will be used for accounting and budgeting of labor, parts, products, and payroll. It will also be used to analysis data from sales, orders, etc. This system will include the CRM aspect and this feature will be used for human resources and customer relations. Operations will be used to keep track of suppliers and project management.

Benefits of Microsoft dynamics ERP• Cost-Cutting- Able to scale back current operational prices and capital expenditures on

hardware, software package licenses, and implementation services.1. Pay for what is used.2. Accelerate time-to-market.3. Reduce information center facility prices.

• Scalable and Elastic- Able to accommodates dynamic resource demands additional quickly and with less effort.

1. Provision and de-provision resources dynamically.2. Maximize resources for higher effectiveness.3. Reduce unused capability.

• Efficient- Benefit by shared hardware, automatic processes, and acquainted technologies.

1. Increase peak-load capability.2.Provide access from nearly anyplace; computer, mobile device, or browser.3.Centralize management of your infrastructure.4.Reduce energy use and physical footprint.

• Flexible- Adapt to business’s dynamical desires.1.Scale up or right down to meet the dynamic demands of your business.2.Choose among practical personal, public, and hybrid cloud solutions pro.3.Easily adapt to associate degree dynamical, distributed hands

Disadvantages of Using Microsoft Dynamics ERP

• ERPs square measure usually seen as too rigid and too troublesome to adapt to the precise advancement and business method of some companies.

• Several of the integrated links need high accuracy in alternative applications to work effectively.

• The blurring of company boundaries will cause issues in responsibility , lines of responsibility, and worker morale.

• Resistance in sharing sensitive internal info between departments will cut back the effectiveness of the software system.

• The system is also too complicated measured against the particular wants of the client.

Microsoft Dynamics ERPCost

$174 per month or $26,500 total on-premises—or in the cloud

References

Das Kolkata, R. (2008, November 18). Disadvantages of microsoft dynamics erp. Retrieved from http://community.dynamics.com/product/ax/axtechnical/b/axrajdipdas/archive/2008/11/16/disadvantages-of-an-erp.aspx

Microsoft dynamics erp. (2012). Retrieved from http://www.microsoft.com/en-us/dynamics/erp-small-midsize-business.aspx

Sikich. (2011, Febuary 23). Four benefits of microsoft dynamics erp cloud computing. Retrieved from http://www.erpsoftwareblog.com/2011/02/four-benefits-of-microsoft-dynamics-erp-cloud-computing/

E Commerce Model

• Sales Revenue Model- Companies derive revenue by selling goods, information, or services to customers.

• Mud Dawgz will use the Sales Revenue Model when selling Bikes and parts to customers, through our storefront and website.

• Free/Freemium Revenue Model. Firms offer basic services or content for free, while charging a premium for advanced feature.

• Mud Dawgz will provide basic services such as oil changes or changing tires for free, while more advanced services such as installing new engines, transmissions, etc, we will charge a premium.

Web 2.0 Technologies

• OGG Chat• OGG Chat is an innovative communication application

that allows businesses to chat with customers in real time. OGG Chat easily syncs with Gmail, GoogleTalk, Smartphones making administrating OGG available at any time in any place.

• Mud Dawgz will use this technology in order to satisfy customers and offer one on one customer service. Customers can now talk to a Mud Dawgz representative online in regards to maintenance concerns, product information, shipping and payment, etc.

Web 2.0 Technologies

• YouTube• YouTube is a worldwide social video medium that

allows users to upload videos to share with the world. Recently with the popularity of the site increasing companies have taken advantage of the high traffic in order to advertise.

• Mud Dawgz would utilize YouTube both ways. Videos would be uploaded featuring new products as well as demonstrations on dirt bike safety, dirt bike riding, and appearances by sponsored professional dirt bike riders.

Web 2.0 Technologies

• AlertGrid• AlertGrid is a new creative technology that alerts

businesses when a issue within the business arises. When using AlertGrid, rules in which you define that monitor the business. When an issue regarding the rules occurs, a email or text message will be sent to notify in the business in order to quickly solve the problem.

• Mud Dawgz will use this technology to help implement risk management. This will insure customer satisfaction by immediate problem resolution and

Web 2.0 Technologies

• Netlog• Netlog, allows business’s to create their own online

accounts with which they can share pictures, blogs, and much more. It allows business’s to find people in their local area, expand their customer base by searching for people who have interests in their products.

• Mud Dawgz can use Netlog to create its own blog to keep customers update on new proucts and service. We can also use it to expand our customer base by searching for potential customers who have not yet heard of our products.

Sources.• Massive, M. (2012). About netlog. Retrieved from http://

en.netlog.com/go/about• Ogg, C. (2012). Ogg chat features. Retrieved from

http://www.go2web20.net/site/?a=OggChat• AlertGrid. (2012). Alertgrid how it works?. Retrieved from http

://alert-grid.com/how-it-works/• Youtube. (2012). Youtube advertising. Retrieved from http://

www.youtube.com/yt/advertise/index.html• Laudon, K., & Laudon, J. (2012). Management information systems. (12 ed.,

pp. 387-389). Upper Saddle River, New Jersey: Prentice Hall.