introduction godrej

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Corporate Profile On GODREJ INDUSTRIES LTD Under the supervision of Dr. ANIL KUMAR Assistant Professor For the partial fulfilment of the award of degree of BBA Submitted By: MANOJEET Class: MBA 5 year 3 rd sem Roll no. : 60 Registration no. : 11 – UD - Submitted To: INSTITUTE OF MANAGEMENT STUDIES Kurukshetra University, Kurukshetra

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Page 1: Introduction godrej

Corporate Profile

On

GODREJ INDUSTRIES LTD

Under the supervision of

Dr. ANIL KUMAR

Assistant Professor

For the partial fulfilment of the award of degree of BBA

Submitted By:

MANOJEET

Class: MBA 5 year 3rdsem

Roll no. : 60

Registration no. : 11 – UD -

Submitted To:

INSTITUTE OF MANAGEMENT STUDIES

Kurukshetra University, Kurukshetra

August – December 2013

Page 2: Introduction godrej

DECLARATION

I, MANOJEET hereby declare that I have completed the report entitled assigned to me by the Institute, to be

submitted in the partial fulfillment of the MBA 5 Year Degree from Kurukshetra University. Further, I

declared that this is original work done by me and the information provided in the study is authentic to the

best of my knowledge and belief.

Signature

(MANOJEET)

Page 3: Introduction godrej

ACKNOWLEDGEMENT

In this project, I have made an honest and dedicated attempt to make the Project Report so easy to

understand for a person who is willing to get knowledge about the GODREJ INDUSTRIES LTD.

I am deeply indebted to my esteemed teacher & our chairman Prof. M.K JAIN, K.U.K., because he

gave me opportunity of making project report. I am also thankful to my lecturer as well as my supervisor

(Guide) Mr. ANIL KUMAR for their kind support & suggestion for making project report.

MANOJEET

SIGNATURE

MBA 3rd sem Roll No. 60

Page 4: Introduction godrej

INTRODUCTION

The Godrej Group is one of the largest players of Home Appliances

in India and has always delighted the consumer with relevant

technology in a wide range of efficient products. In 1958, Godrej

was the First Indian Company to manufacture Refrigerators and

has become synonymous with the category. Godrej pioneered the

launch of Polyurethane Foam (PUF) which became the new

benchmark for the refrigerator industry. In the last 1 year,

Godrej has introduced 104 new products across various

categories- Refrigerators, Air conditioners, Microwave Ovens,

Washing Machines and DVD Players. With new innovative

technologies like Silver Shower technology in refrigerators, i-

Sense and EM5 in Air conditioners, Steam Microwave Ovens,

DAC+ in Washing Machines etc, Godrej is redefining the

technology space in Indian Appliances context.

In 1958, Godrej Appliances makes the very first refrigerator in

India. Fast forward to today. Eon is bringing you cool new features to meet

today’s needs. Our addiction to innovation is an old story. We launched PUF

(polyurethane foam) technology way back in the 80s. Created 100% CFC free

fridges much before green got fashionable. And added colorful doors to

these cooling machines. And so on.

We continue moving forward. Not just with Refrigerators, also washing

Machines, Air Conditioners, Microwave Ovens, DVD Players and Televisions

and more. Not to be cheeky here, but we were voted the Most Trusted

Brand, Gold award (Reader’s Digest consumer survey) 4 years in a row by

our consumers. And earned the CNBC Consumer Awaaz Award, 3 years in a

row. Eon, in the Consumer World Awards, was chosen as Mera Brand of the

year, 2008. Next. Godrej Appliances becomes a Super brand. Godrej and Boyce Mfg. Co.

Ltd. deals in both the consumer products as welLas industrial products. Both have wide

ranges of products in it. From appliances to personal care in consumer products while the

storage solution,

Page 5: Introduction godrej

machine tool service, agro products, chemicals etc comes in the industrial

products category. Recently it has announced to increase the number

of retail stores from 49 to 100 by 2010. Investment of Rs 20 crore will

be made to make it a success. Godrej Appliances Ltd. brings out

refrigerators, washing machines, air-conditioners, microwave ovens, and

DVD players in India with the latest technology. Every consumer good comes

with price range and variety to serve absolutely all the strata of the society.

Fully sensing the need and demand of the market of IT in India Godrej

InfoTech Limited provides IT solutions like the development of software, e

solutions development, customization & ERP. It also provides database

outsourcing and consultancy services

Godrej Industries ltd. manufactures Oleo chemicals. Over two dozens of industries in

India use the chemicals made by Godrej industries. They all in all make more than

hundred of such chemicals. Besides this it also produces edible oil, vanaspati and

bakery fats, and deals in medical diagnostic and real estate. Product has quality

that of international standard and yet at competitive price. Company's' profile

shows that Godrej Properties ltd a real estate arm of Godrej Group is doing wonders

in residential sector in India. it is coming up with property project in Bangalore.

Our Divisions:

Appliances AV Solutions (Prima)

Construction Electricals & Electronics

Furniture (Interio) Lawkim Motors

Locks Material Handling

Precision Engineering Precision Systems

Process Equipment Security Solutions

Storage Solutions Tooling

Vending (Prima)

Godrej India has seen both the post and pre independence days as it got

established in 1897. It started its business with locks manufacturing and at

present it a provider of wide variety of services in India, like doors, furniture,

locks, software development, beverages, chocolates, chemicals for

Page 6: Introduction godrej

industries, home appliances etc. The website on different associates gives

full details on the dealers, their locations and maintenance tips on each

product manufactured by Godrej India. Godrej has captured a consumer

market in India at large scale with its brands like Soaps, Toiletries, Hair Care,

Household Care, Fabric Care, Baby Care and Keyline Brands.

Godrej Appliances - The largest engineering and consumer products

company in the country having varied interests from engineering to personal

care products. We are also one of the most respected corporate houses

known for our philanthropy and initiation of labour reforms besides being

recognized for our values of fair, transparent and ethical dealings.

Godrej's appliance division aims to achieve a growth of 40 per cent in

turnover this year. The division posted 30 per cent growth in turnover at Rs12

1,700 crore in 2009-10, Mr Menezes said, the C.O.O of the Appliances

division.. Appliance division accounts for almost one-third of Godrej and

Boyce's total turnover. Godrej Appliances, one of the largest manufacturers

of Home Appliances in India, has won the National Energy Conservation

Awards 2009 –a prestigious award from the Ministry of Power, Government of

India for its Eco-friendly Refrigerators. The Government of India has

recognized the eco-friendly technology and manufacturing processes as well

as the eco-friendly innovation in design adopted by Godrej Appliances making

it a clear winner for this award.

Bags The National Energy Conservation Award 2009, The Super

Brand Award 2010 for Eco-Friendly Refrigerators & The NSCI Safety

Awards for its Mohali Plant. Godrej Refrigerators has been repeatedly

awarded Consumer Superbrand in its category – the first time being in 2004,

followed by 2009. This also makes Godrej Appliances the only Indian brand in

the consumer durables space to have won this award.

25% of the shares of the Godrej Group’s holding company are held in a trust

that invests back in the environment, healthcare and education. Which

means business is not just about big bucks but keeping our land green, our

folks happy and healthy and our kids smart. In 1920, our founder Ardeshir

Page 7: Introduction godrej

Godrej gave a donation of Rs. 3 lakhs to the Tilak Swaraj Fund – then

considered a princely sum - for liquor prohibition and upliftment of the

downtrodden. His gesture of philanthropy grew into the Godrej corporate

policy. Giving back turned into our way of saying thank you to the 400

million Indians who are Godrej loyalists.

The Company celebrated its centenary in 1997. In 1897 a young man named

Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to

make safes and security equipment of the highest order, and then stunned

the world by creating toilet soap from vegetable oil.

His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej

towards becoming a vibrant, multi-business enterprise. Pirojsha laid the

foundation for the sprawling industrial garden township (ISO 14001-

certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches

the lives of millions of Indians every day. To them, it is a symbol of enduringideals in a

changing world.The Godrej Group touches the lives of 400 million Indians who use at least

one of our products every single day. Our commitment to quality,

attention to detail and customer centricity has helped us earn the trust of

generations of Indians.

Mission, vision & Motto

Vision Of godrej: Godrej in Every Home and Work place.

Mission sTATEMENT:

Godrej Mission is to operate in existing and new businesses which capitalize on the

Godrej brand and corporate image of reliability and

integrity.

Godrej objective is to delight it’s customer both in India and abroad.

Godrej shall strive for excellence by nurturing, developing and empowering it’s

employees ans suppliers.

Godrej entourages’ an open atmosphere, conducive to learning and team work

Accelerate the growth of Indian household insecticides market.

To globalize the business rapidly.

Enriching Quality of Life Everyday Everywhere.

Page 8: Introduction godrej

Motto of godrej: We care the quality of your life.

Values of Godrej:-

•Commitment to Quality

•Customer Orientation

•Dedication & Commitment

•Discipline

•Honesty & Integrity

•Learning Organization

•Openness & Transparency

•Respect/Care & Concern for People

•Teamwork and Trust

The Evolution Of Godrej

1897 – Establishment Of The Company

1918 – Launched the first soap in the world to be made without animal fat.

1923 – We maid our first Almirah.

1932 – Incorporated with limited liability.

1951 – It made ballot boxes for free India’s first election.

1958 – We made our first refrigerator.

1978 – Our employee count stood at 12000. Today it’s 20,000 and growing.

1986 – Godrej launched its Hair Dye.

1995 – We discovered that Godrej Washing machine had hatke use to whipup lassi.

1997 – We turned to 100.

2008 – We helped develop the launch vehicle and lunar orbiter for Chandrayaan-1, india’s f

first unmanned mission to the moon. It’s our pride.

2008 – Godrej logo colour changed.Incorporation

Established in 1897, the Company was incorporated with limited liability on

March 3, 1932, under the Indian Companies Act, 1913.

Sales-Subsidiaries and Affiliates

The Company is one of the largest privately-held diversified industrial

corporations in India. The combined Sales (including Excise Duty) of the

Company, its subsidiaries and affiliates, during the Fiscal Year ended March

Page 9: Introduction godrej

31, 2008, were about Rs. 90,000 million (US$ 1,900 million).

Jamshyd Godrej: Jamshyd Godrej is the Chairman of the Board of

Godrej & Boyce Mfg. Co. Ltd. He graduated in Mechanical Engineering

from Illinois Institute of Technology, USA. He is the Chairman of Aspen

Institute – India.

Adi Godrej: Adi Godrej is the Chairman of the Godrej Group and several

entities that are part of one of India’s leading conglomerates. These include

Indian companies like Godrej Industries, Godrej Consumer Products, Godrej

Properties as well as international companies such as Keyline Brands U.K and

Rapidol South Africa.

Nadir Godrej: Nadir Godrej is the Managing Director of Godrej

Industries and Chairman, Godrej Agrovet. He is also a Director of

numerous firms including Godrej & Boyce, Godrej Foods, Godrej Consumer

Products and Godrej Sara Lee.

Other Executive Directors: P. D. Lam, K. A. Palia, V. M. Crishna, A. G.Verma

Non-executive Directors: A. B. Godrej, N. B. Godrej, K. N. Petigara, B. A.

Hathikhanavala,F. P. Sarkari, P. P. Shah, A. Ramachandran Shareholders

Since its inception, the Company is controlled by the GODREJ family based in

Mumbai, India. Its shares are not listed on any Stock Exchange. About onefourth

of the Company's share capital is held by Pirojsha Godrej Foundation,

a public charitable trust.Godrej & Boyce Mfg.Co.Ltd Branches (Sales and Service) and

Retail

Showrooms

The Company has a network of:· 38 Company-owned Showrooms

more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The

Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo

(SriLanka) and Riyadh (Saudi Arabia).

Hierarchy:

Personnel department comprises of four employees- one deputy and 3

seniors under him.

Over all there are 19 plants make all different products like security

Page 10: Introduction godrej

systems, locks, doors, etc. Each of this plant is considered as a separate

profit making center. Profits made by each of the plants are accounted for

separately in its Annual report also.

Management:

Different levels of management are as follows:

A - Base level - In this level, new-entrants are trained about the various

levels of the department.

- Operation

P - Promotion of product

T - Technical

S - Sales

E - This level consists of owners and M.D.

Each of this level consists of three sub-sections, through which each

employee has to pass to reach a higher level. An employee, before moving

into the next level, he has to be in each sub section for at least two years.

GODREJ DIRECT

It is a division of GODREJ appliance, where company’s representatives go

directly to the customer and fulfill the requirement. It is a initiative towards

CRM. It has started its operation in 2002 by selling contracts and AMCs. But

looking at the need of the customer and after understanding the customer in

a better way we have started selling appliances from 2005.Presently it has

its operation in 15 branches.

NCR,Mumbai,Chennei,Kolkata,Lucknow,Jaipur,Hyderabad,Pune,Bangalore,Ah

emedabad,Bhopal,Chandigarh,Cochin,Coimbatore and Bhubaneswar.

National head is Mr.Rajinder Kool

Zonal manager (ME)-Mr.Bharat Bhusan Agarwal

Zonal Manager (SW)-Mr.Sumit Malik

GODREJ DIRECT, BHUBANESWAR

Started operation in May 2008

It has 2 division telecalling and D2D.in D2D 10 exeaverage knocks per executive is 35 to

40.in telecalling 4 executives are

Page 11: Introduction godrej

there who call to the existing customer and generate the leads and the sales

executive follow up the leads.

B. PLAYERS IN THE SECTOR

SAMSUNG:-

From its inception as a small export business in Taegu, Korea, Samsung has grown to

become one of the world’s leading electronics companies ,specializing in digital

appliances and media ,semiconductors ,memory, and systems integration ,today Samsung

‘s innovative and top quality products and processes are world recognized .this time line

captures the major milestones in Samsung ‘s history , showing how the company

expanded its product lines and reach ,grew its revenue and market share ,and has followed

its mission of making life better for consumers around the world .

On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu,

Korea, with 30,000 won.

At the start, his business focused primarily on trade export, selling dried Korean fish,

vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung—

which means "three stars" in Korean—would have its own flour mills and confectionery

machines, its own manufacturing and sales operations, and ultimately evolve to become

the modern global corporation that still bears the same name today.

1970. Black –and –white TV (model:p-3202) production started by Samsung-Sanyo.

1974: Began washing machine and refrigerator production Samsung India strengthens itsFully

Automatic Washing Machine range.

1976. 1 millionth black-and-white TV produced

Latest Archives of Samsung

_ SAMSUNG launches the largest 5 Star rated refrigerator range, 'Freshtech Ultima'in the Indian

market

_ SAMSUNG launches its 2009 range of bio sleeplus air conditioners

VISION

Samsung is guided by a singular vision: to lead the digital convergence movement.

Samsung believe that through technology innovation today, we will find the solutions we

Page 12: Introduction godrej

need to address the challenges of tomorrow. From technology comes opportunity—for

businesses to grow, for citizens in emerging markets to prosper by tapping into the digital

economy, and for people to invent new possibilities. It’s our aim to develop innovative

technologies and efficient processes that create new markets, enrich people’s lives and continue

to make Samsung a trusted market leader.

MISSION

• To create technology products and services that lead the industry.

• To put into place more efficient management and production proscesses .

• To maintain the the steadfast foucs on strengthening our orgnaization ,on

continuing to be a globel technology leader and trusted ,responsible company.

LG :-

Birth and estabishment of a new era for electronics industries

LG Group founder In Hwoi,Koo set LG history in motion with the establishment of the

Lak Hui Chemical Industrial Corp. in 1947. During those formative years, the company

emphasized the principle of creating harmony among people. The employees believed that

mutual trust and responsibility were crucial to accomplishing business objectives. In 1952, Lak

Hui (currently LG Chem.) became the first Korean company to enter the plastics industry. As the

company expanded its plastics business, it established Gold star Co., Ltd., (currently LG

Electronics Inc.) in 1958. In 1959, Gold star produced Korea's first radio, opening a new era for

the nation's electronics industry. In the early 1950s, LG had already established the foundation

for its two major sectors-the chemical and electronics businesses-thereby leading the

development of Korea's industries. Korea vigorously implemented economic development plans

and gradually consolidated the groundwork for its growth, emerging as a developing nation.

Accordingly, LG gradually expanded its chemical and electronics businesses, which created the

foundationfor a big business group.During this decade, Gold star Co., Ltd., produced Korea's

first electronic products such as electric fans in 1960, refrigerators in 1964, black and white

televisions in 1966, air conditioners in 1968, and washing machines and elevators in 1969.Gold

star soon became Korea's leading company in the chemical, energy, and electronics industries.

1996 : LG Established in India

A Giant leap toward the future LG has adopted new visions for the 21st century. Its new

visions are to develop a corporation where employees reach their full potential, shareholders

Page 13: Introduction godrej

maximize their value,and consumers are satisfied and touched emotionally. On March 1, 2003,

LG launched its comprehensive holding company, LG Corp. LG became the first major Korean

corporation to introduce a holding company structure with advanced corporate governance. By

converting its structure into the holding company system, where investment and business

divisions are separated, LG committed itself to overcoming chronic problems that most of

Korea's large companies had in governance,especially in circulatory investments between

subsidiaries. LG is now striving to fulfill its goal of becoming a first-class corporation by

embracing "Jeong-Do" Management* and continuous innovation

WHIRLPOOL:-

Whirlpool Corporation today is the world's leading manufacturer and marketer of major home

appliances. Whirlpool realizes annual sales of approximately $19 billion, has 70,000 employees

and maintains 69 manufacturing and technology research centers around the world. We market

Whirlpool, Maytag, Kitchen Aid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other

major brand names to consumers in nearly every country around the world. Our beginnings,

though, were much more humble, based on a business failure and the vision of one family. In

1908, Lou Upton invested his savings in a venture to manufacture household equipment. When

that company failed to materialize, Upton was offered the opportunity to select something of

value from the failed venture as a return on his investment. He chose the patents on a hand

washing machine that he thought might be electrified. Lou Upton brought the patents and his

innovative vision home to St. Joseph, Michigan. In 1911, Lou joined his uncle Emory and

brother Fred to produce motor-driven wringer washers as the Upton Machine Company.

Whirlpool Corporation is a leader of the $100 billion global home appliance industry. Our

appliances are marketed in nearly every country around the world. Whirlpool manufactures

appliances across all major categories, including fabric care, cooking, refrigeration, dishwashers,

countertop appliances, garage organization and water filtration.

Leading Brands

Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool,

Maytag, Kitchen Aid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul The Whirlpool brand

is the world's No. 1 global appliance brand and ranks among the world's most valuable brands

identified by Brand Finance, the world’s leading independent brand valuation and marketing

metrics consultancy.

Page 14: Introduction godrej

Whirlpool’s Vision Every Home… Everywhere… with Pride, Passion and Performance

Vision reinforces that every home is our domain, every customer and customer activity our

opportunity. This vision fuels the passion that we have for our customers, pushing us to provide

innovative solutions to uniquely meet their needs. Pride... in our work and each other Passion...

for creating unmatched customer loyalty for our brands Performance... that excites and rewards

global investors with superior returns We bring this vision to life through the power of our

unique global enterprise and our outstanding people... working together... everywhere.

Whirlpool’s Values

Values are constant and define the way that all Whirlpool Corporation employees are expected to

behave and conduct business everywhere in the world. Respect — We must trust one another as

individuals and value the capabilities and contributions of each person. Teamwork — We must

recognize that pride results in working together to unleash everyone’s potential,

achievinexceptional results.Spirit of Winning — We must promote a Whirlpool culture

thatenables individuals and teams to reach and take pride in extraordinary results and further

inspire the "Spirit of Winning" in all ofus.

NAME OF THE COMPANY

Page 15: Introduction godrej

A. INTRODUCTION

Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most

accomplished and diversified business houses in India. Godrej's success has been driven by the

company's commitment to delivering innovation and excellence. Through the consistent

application of this commitment and a century of ethical business conduct, Godrej has earned an

unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the

world to develop the technology to manufacture soap with vegetable oils; that spirit of

innovation has continued throughout the organization's history. Today Godrej is delivering

consumers exciting innovations across a spectrum of businesses. The company's pursuit of

excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej

safes were the only security equipment whose contents were unharmed; an equal level of product

quality continues to be expected from every product bearing the Godrej brand name. Godrej

management understands that the company's greatest asset is the trust and faith that consumers

have reposed in it, and recognizes that the company must continue to earn this trust. This

translates to the organization delivering outstanding quality and value in everything it does.

Godrej's ethical and visionary practices have allowed the company to successfully expand into

number of businesses. Today Godrej is a leading manufacturer of goods and provider of services

in a multitude of categories: home appliances, consumer durables, consumer products, industrial

products, and agri products to name a few. A recent estimate suggested that 350 million people

across India use Godrej products. The group has more recently entered the real estate and

information technology sectors, and management views these as avenues for enormous

growth.The Godrej Group stands in a strong position today. With annual sales in excess of $1

billion,a workforce of approximately 18,000, and a strong diversified portfolio, Godrej hasits

ability to deliver strong financial performance.

The Godrej Group

The Godrej Group has interests in a wide range of businesses. Apart from GCPL, the major

Companies In the Group include: Godrej & Boyce Manufacturing Co. Ltd. – a leading

manufacturer of office and home Equipment including appliances, furniture, locks, security

equipment, storage solutions and Industrial equipment

Godrej Industries Ltd. – a leading manufacturer of oleo chemicals that are used in more than

two dozen industries. The Company also has a presence in the foods business.

Page 16: Introduction godrej

Godrej Agro vet Ltd. – the market leader in animal feeds and innovative agri products in India.

The Company also has a presence in the branded poultry, rural retailing and oil palm sectors.

Godrej International Ltd. – engaged in international trading.

Godrej Sara Lee Ltd. – a joint venture with Sara Lee Corporation, USA and a leading

Manufacturer of household insecticides.

Geometric Ltd. – a specialist in Product Lifecycle management software solutions for the,

manufacture and industrial markets

.Godrej Properties Ltd. - a leading developer of design residential and commercial premises.

Godrej Hershey Ltd. – markets juices, fruit drinks, soya milk based drinks, edible oil and

Packaged tea. In FY 2006, GBFL has acquired 100 percent stake in ‘Nutrine Confectionery

Company Pvt. Ltd.’ (Nutrine). In April 2007, the company entered into a joint venture with the

Hershey Company, North America’s leading chocolate and confectionery manufacturer, to

Manufacture and distribute confectionery, snacks and beverages across India. Being part of the

Godrej Group allows Godrej Consumer Products to draw upon the rich heritage and Experience

of the Group. In line with GCPL’s vision and long-term business objectives, all corporate

Decisions are independently taken by the Company’s highly respected Board in conjunction with

Competent management teams, keeping in view the best interest of all its stakeholders.

BOARD OF DIRECTORS

Mr. Adi B Godrej, Chairman

Mr. Hoshedar K Press, Vice-Chairman

Mr. Dalip Sehgal, Managing Director

NON EXUCATVE DIRECTORS

Mr. Bala V Balachandran

Mr. Jamshyd N Godrej

Mr. Nadir B Godrej

Ms Rama Bijapurkar

Dr. Omkar Goswami

Mr. A Mahendran

Mr. D Shivakumar

Mr. Bharat Doshi

Page 17: Introduction godrej

Mr. Aman Mehta

Registered & Corporate Office:

Pirojshnagar, Eastern express highway, Vikhroli,Mumbai – 400079.India

Phone;022-25188010,25188020,25188030 Fax;022-25188040 Website:http://www.godrej.com

Lucknow office:

Godrej & Boyce Mfg.Co.Ltd 43-C ,newal kishore Road Near akashwani, Lucknow,UP India

0522- 2215142.

Consumer electronics milestones

1958 -1st Indian Company to manufacture Refrigerators.

1987 - Pioneered PUF (Polyurethane Foam) Technology in India.

1989 - First company to introduce PUF (Polyurethane Foam)

1989 - Introduces India's first and only 100% CFC, HCFC, HFC free refrigerators

1989 - First company to sell 10 million appliances

1994 - 1st Company in India to sell 10 million appliances.

1995 - Obtains ISO 9001 Certification

1996 - Launches Washing Machines by commissioning a new manufacturing set-up at

Shorwal - State-of-art Manufacturing Plant starts operation at Mohali.

1997 - Launches Air Conditioners - Obtains ISO 14001 certification.

2000 - First Durable Company in India to launch Branded Customer Service - SMARTCARE

2001 - Launches Pentacool Refrigerators with Revolutionary Five Side Cooling.

2002 - 1st and only Company in India to make its Entire Refrigerator Range Green (100% CFC,

HCFC & HFC free).

2004 - Godrej Refrigerator awarded the Super Brand Status. Declared No. 1 in Businessworld

Consumer Delight Survey.

2005 - Launches Microwave Ovens and DVD players. Declared the Most Preferred Brand in

CNBC Awaaz Consumer Awards.

2006 - Launches Eon Refrigerators with Cool Shower Technology that are adjudged the Best

Design in Consumer Durables Category at Businessworld NID Design Awards. - 1st Company in

India to introduce Steam Microwave Oven. - Declared the Most Trusted Refrigerator Brand in

India by Reader’s Digest.

Page 18: Introduction godrej

2007 - Godrej Refrigerators win ‘Trusted Brand – Gold’ award for the second consecutive year

from Readers Digest consumer survey - Godrej Refrigerators adjudged ‘Most Preferred Brand’

award for the third consecutive year as per the CNBC Consumer Awaaz Survey

2008 – Godrej logo colour change

Incorporation

Established in 1897, the Company was incorporated with limited liability on

March 3, 1932, under the Indian Companies Act, 1913.

Sales-Subsidiaries and Affiliates

The Company is one of the largest privately-held diversified industrial

corporations in India. The combined Sales (including Excise Duty) of the

Company, its subsidiaries and affiliates, during the Fiscal Year ended March

31, 2008, were about Rs. 90,000 million (US$ 1,900 million).

AWARDS AND HONOURS

_ Godrej Consumer Products Limited ranks 9th in the Great Place to Work Survey

for 2008 .

_ GCPL, the Highest Ranked Indian FMCG in Asia's Hot Growth Companies'

List by Business Week .

_ Godrej Consumer Products Ltd. has been ranked 14th in The Best Companies to

Work For study. This study was jointly conducted by Business Today, Mercer

and Taylor Nelson Sofres (TNS) .

_ Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of India

survey .

_ GCPL ranked 15th in Great Places to Work 2006 survey .

_ The Corporate Citizen of the Year Award given by Economic Times.

_ Flagship brands Good knight, Cinthol and Ezee selected Super brands by the

Super brands Council.

_ Godrej Sara Lee, the JV between the Godrej Group and Sara lee Corporation, USA

Page 19: Introduction godrej

is acknowledged the World's largest mat manufacturers and South Asia's

largest manufacturers of Coils.

_ Godrej Consumer Products Limited, adjudged as a Business Super brand by the

Super Brands Council.

_ The Return on Capital Employed and Return on Net Worth ratios of Godrej

Consumer Products - the highest in corporate India.

_ Godrej Consumer Products was awarded the "Best Managed Workforce" award

given by Hewitt Associates and CNBC TV18.

_ Godrej Consumer Products features in the Top 25 list of Great Places to Work

(survey conducted by Grow Talent in association with Business World) for four

years in a row.

_ Lifetime Achievement Award for Godrej Industries from CHEMEXCIL, the

Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion Council.

_ 2006 • Lalji Mehrotra Foundation Award for Excellence, conferred by National Society for

Equal Opportunities for the Handicapped.

• Great Son of India Award given to Sohrab Godrej by National Convention for

Protection of India's Resources and Environment.

_ 2005 BNHS Green Governance Award for the Category - Conservation &

Restoration of Habitat, awarded to Godrej & Boyce Mfg. Co. Ltd

_ 2003 Economic Times Corporate Excellence Award for Corporate Citizenship

_ 1994 Nisarga Mitra Award from Rotary Club of Bombay, Vikhroli for

Environmental Conservation

_ 1991 Indira Gandhi Paryavaran Puraskar awarded to Sohrabji Godrej.

_ 1989 Institution of Economic Studies Lok Shree Award for Social Commitment

towards the society.

B. ORGANIZATIONAL STRUCTURE

To grow in an increasingly competitive and dynamic environment, the Company places great

Importance on developing its human resources. Various initiatives are undertaken keeping in

mind Overall organizational development, with a strong emphasis on enhancing employee

productivity, Accountability and efficiency, while also allowing the Company to be more market

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focused, Consumer-centric, cost conscious with deep consumer insights. As a testimony of the

Company’s well Structured HR approach, GCPL was ranked as the 11th Best Employer in India

in the Outlook Business Hewitt Best Employers in India 2009 Study and as one of the 25 Best

Employers in Asia in the Wall Street Journal Asia – Hewitt Best Employers in Asia 2009 Study.

GCPL was ranked 6th in the Best Companies to Work For in India Survey conducted by

Business Today and Mercer TNS and was Ranked9th amongst 250 companies in India as the

Great Place to Work conducted by The Great Place to Work Institute in 2008. Some of the

initiatives taken by the Company are given below: GCPL has a Performance Linked Variable

Remuneration approach in its compensation policies, facilitating a transparent performance

management system. This system, based upon the’ Balanced Scorecard’ methodology, has a

strong focus on EVA enhancement among the Employees, creates a framework for performance

evaluation and translates strategy into Tangible objectives and measures. Being part of the

Godrej Group offers executives both cross-functional and cross industry Experiences through

stints with affiliate Group companies. This not only enables the Development of new skill sets,

but also facilitates knowledge sharing and promotes best practices across the Company. A

stimulating work environment and well structured coaching programmes for all executives have

also succeeded in improving GCPL’s ability to attract and retain the best talent and expertise. To

tap the young talents of GCPL, the Company set up two strategic teams – Blue and Red teams

which analyzed GCPL’s strengths, weaknesses, opportunities and threats and then presented a

three-year strategic business plan to the Company’s senior management team. A Plum Team

consisting of the senior management and the two teams selects the best options and ideas for

implementation. This activity is carried out once every two years. Young Executive Board - an

initiative intended to energize and motivate young decision makers. This Board includes young

managers from the Godrej Group and develops strategies for the group. Apart from several team

building activities through various methods such as outbound workshops, training programmes,

etc, GCPL also conducted the Advanced Management Program for Managers, who have 5-10

years of professional experience. The program involved an exposure to the basics in respect of

all functional areas, followed by a comprehensive curriculum, covering advanced management

knowledge. The Malanpur factory has the executed 5th long term settlement with workmen

representatives in a win-win manner. This agreement has resulted in improving noodles/soap

production &productivity, rationalizing labour, leveraging multi-skilling, job rotation and

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flexibility and sustaining key performance indicators with

respect to TQM/TPM initiatives.

GCPL has extended its HR practices to its overseas

subsidiaries of Keyline (UK), Rap idol (SA)Godrej Global

Middle East, Dubai and Kinky (SA). The Company has also

been able to deploy human resources to these subsidiaries

from GCPL, India thereby strengthening key functions and

providing global exposure to our Indian workforce. Notably,

this year, the company launched the new Godrej logo

initiative, encouraging

employee involvement across all levels and locations during

the launch. The Company conducted various initiatives to

enhance employee engagement aound the new brand such as

the “Bedhadak Bolo “contest, career counseling for the

employee’s children and preventive health check-ups for all

employees.

C. PRODUCT AND SERVICES

FURITURE

Furniture for home, Office, educational

institutions,establishments,labs,

hospitals, shipyard..

REAL ESTATE

Residential, commercial and township

developments.

AV SOLUTION

Display solutions, audio video

conferencing solutions, electronic

copy boards.

CHEMICALS

Oleochemicals and surfactants.

ELECTICALS AND

ELECTONICS